Tips, Tools and Techniques to Boost Your Wellness Effort

WorldatWork | October 3, 2012

Tips, Tools and Techniques
Boost Your
Wellness Effort
fran melmed
@femelmed
fran@contextcommunication.com

About

• Formed in 2003
• Focus on four areas:
—— Strategy through measurement
—— Products
—— Research
—— Community
• Serve Fortune 500 companies

fran melmed
@femelmed

Clients + Partners Info: contextcommunication.com/portfolio

fran melmed
@femelmed

Products Info: contextcommunication.com/products

High-Deductible Health Plan Hotseat
Education Suite Turn short
Best HR Ideas for 2012, HR Executive breaks into
meaningful
activity

fran melmed
@femelmed

Research Info: contextcommunication.com/resources

fran melmed
@femelmed

Community Info: contextcommunication.com/resources

• Monthly Tweet chats • Book club
• Monthly radio program • LinkedIn group
Past guests:
AHA, ACA, HERO, Intel, MetLife,
Tesla Motors, Towers Watson, BJ Fogg

fran melmed
@femelmed

Jane and
the CEO
A Wellness Story
fran melmed
@femelmed

Meet Jane.
Jane’s your average employee.

fran melmed
@femelmed

Jane’s CEO
wants Jane
to be healthy.
(85% of companies cite controlling
the cost of employee health programs
as their #1 priority.)

Source: Workforce Health Strategies:
A Multinational Perspective, Towers Watson, April 2010

fran melmed
@femelmed

So Jane’s CEO
offers her programs
to be healthier.

fran melmed
@femelmed

So Jane’s CEO
offers her programs
to be healthier.
23 on average.

Source: Employer Investments in Improving Employee
Health, NBGH and Fidelity Investments, 2011

fran melmed
@femelmed

She offers Jane money.
Money to complete
an HRA.
(66% of companies do.)

Source: Aon Hewitt 2012 Health Care Survey

fran melmed
@femelmed

To get a screening…

fran melmed
@femelmed

Join a disease
management program…

fran melmed
@femelmed

Join a disease
management program…
to do anything even
remotely healthy.
fran melmed
@femelmed

Jane’s CEO is thinking
of offering Jane’s
family some cash.
(57% of companies may extend
incentives to dependents.)

fran melmed
@femelmed

And of switching to
an outcomes-based
incentive approach.
(44% plan to move to rewarding
improved health results or outcomes.)

Source: Aon Hewitt, 2012

fran melmed
@femelmed

But Jane’s done
nothing.
She passed up $430.
(Incentives jumped from
$260 to $430 in 2010.)

Source: Employer Investments in Improving Health, NBGH, 2011

fran melmed
@femelmed

WTH,
Jane?!

fran melmed
@femelmed

Poor Jane.
She has too
much work.
(40% of employees report
having more work than
they did 12 months ago.)

Source: MetLife 8th Global Benefits Trend Study

fran melmed
@femelmed

She spends
9+ hours a day
on her butt.
(Studies find a link
between sitting and
increased health risks.)

Source: American Time Use Survey, 2012

fran melmed
@femelmed

Her day job morphs
into her night job.
(Adult caregivers are
more likely to report
depression, diabetes and
other health problems.)

Source: The MetLife Study of Working
Caregivers and Employer Health Care Costs

fran melmed
@femelmed

She has no time.
Plus, she sees no need.
(70% of those who are obese see
themselves as just overweight.)

Source: Harris Interactive/HealthDay survey, 2010

fran melmed
@femelmed

Jane worries
about her bills.
(53% of American workers fear
not making ends meet today.)

Source: MetLife 9th Annual Study of
Employee Benefits Trends

fran melmed
@femelmed

And she worries
about retiring.
(72% fear not having
enough for retirement.)

Source: MetLife 9th Annual Study
of Employee Benefits Trends

fran melmed
@femelmed

So she’s skipped
doctor’s appointments.
(44% have delayed seeing
their doctor when facing
higher health care costs.)

Source: Employee Benefit Research Institute’s
2011 Health Confidence Survey

fran melmed
@femelmed

Poor Jane. Such stress.
It affects her mind.
Her health.
Her performance.

fran melmed
@femelmed

It affects
Jane’s CEO too.
(Depression is the
#1 health condition
driving costs
for employers.)

Source: Loepke, et al., JOEM (2009); 51(4) 411-428

fran melmed
@femelmed

How Can We
Do Wellness
Better?
fran melmed
@femelmed

The Seven Levers of Workplace Wellness ™

fran melmed
@femelmed

Personal

• Benefits
• Communications
• Career arc

fran melmed
@femelmed

Obstacles Removed

fran melmed
@femelmed

Connections Made

fran melmed
@femelmed

Flex Accommodated

fran melmed
@femelmed

Social

• Social networks
• Social media
• Social games

fran melmed
@femelmed

Why Social?

contextcommunication.com
/resources

fran melmed
@femelmed

Many Tentacles

fran melmed
@femelmed

Introducing: Fun

fran melmed
@femelmed

Mobile

• Mobile sites
• mHealth

fran melmed
@femelmed

The ATM of Health

fran melmed
@femelmed

Tracking, Playing, Connecting

fran melmed
@femelmed

Emotional

• Mind-body
• Work trends

fran melmed
@femelmed

Some Needs are Hidden

fran melmed
@femelmed

Financial

• Health care
• Budget
• Retirement

fran melmed
@femelmed

Money + Health

Source: Stress in America: Our Health at Risk,
American Psychological Association, 2012

fran melmed
@femelmed

Environmental

• Office design
• Onsite amenities
• Work policies

fran melmed
@femelmed

The Fun Theory

fran melmed
@femelmed

The Not-so-Fun Theory

fran melmed
@femelmed

Lessons from the Cafeteria

fran melmed
@femelmed

Political

• Community
• State
• Federal

fran melmed
@femelmed

Nice to Have

Source: Health Barometer 2011, Edelman

fran melmed
@femelmed

Where to Start
• Identify your audience
• Know the solution
• Free your information
• Align your culture
• All roads lead to health
• Celebrate the journey

fran melmed
@femelmed

Find

Me:
@femelmed
Resources:
contextcommunication.com/resources
Others:
twitter.com/co_health

fran melmed
@femelmed

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