This document summarizes the FemTech landscape and market opportunities. It notes that there have been 105 FemTech exits since 1990, with an average exit value of $301 million. Most FemTech companies (70%) sell directly to consumers. The document also discusses opportunities in the FemTech space around access, education, and product effectiveness if barriers like limited insurance coverage, censorship, and high customer acquisition costs can be addressed.

1. Researched & Authored by
Dr. Brittany Barreto, PhD, Jessica Karr,
Mia Farnham, Su Wern Khor, Mariana Keymolen,
Sangeetha Ranadeeve, Kala Pham, Brianna
Cochran, Alley Lyles, Dr. Julie Hakim, MD
PART 2
Landscape 2021
FemTech
The

2. Designed by
Content by
FemTech Focus & Coyote Ventures
105
105
Exits
FemTech
Exits
since 1990
14
IPOs
8
Years to Exit (median)
4
Unicons (Exit over $1B)
$301M
Average Exit Value

3. Designed by
Business
Models
Common
Direct-to-
Consumer
Insurance
Coverage
Employers
Benefits
70%
of FemTech companies
selling Direct to Consumer
Content by
FemTech Focus & Coyote Ventures

4. Designed by
Content by
FemTech Focus & Coyote Ventures
FemTech Go-To-Market Strategy: Number of Companies
2011-H1 – 2020
Individual Consumer
39 23 16 6
Provider Employer Payer

5. Designed by
Content by
FemTech Focus & Coyote Ventures
Trifecta
The FemTech
Community Education
Effective
Product
Consumers can
relate to, learn from,
and connect with
one another in a
digital space.
There is little talk
about women's
health because it is
considered taboo.
This has led many
women to seek
health and
wellness advice.
Customers become
lifelong consumers
and refer others
to the product if
it works.

6. Opportunities
for FemTech
Funding
Women get less funding Unaware Male VCs
Accessibility Limited insurance
coverage for women’s
healthcare products
Be mindful of
accessibility to products
Blocked Ads Censorship on social
media, television,
and Google Ads
High Customer
Acquisition Cost (CAC)
Research
High Barriers to
FDA Approval
Historical & Systemic
exclusion of women
Designed by
Content by
FemTech Focus & Coyote Ventures

7. Designed by
Content by
FemTech Focus & Coyote Ventures
Organizations
FemTech

8. Designed by
Content by
FemTech Focus & Coyote Ventures
Investors
FemTech

9. 2021
Design Angel
©kungpikliu
Subscribe
to my email list to
get all the weekly
content delivered to
your inbox. See bio or
comment to sign up.
Peace,
Pik