Slides for Bolster

1. A new revenue model for online content

2. The Internet wants to be Free
98% + of content accessed for free
Problem: existing revenue models fail most content owners.
Content sharing through social media increases the distance between creators and
consumers affecting their ability to engage and monetize their content.
Content Consumers
Content Creator
£/$/€

3. Who has this problem?
• Filmmakers
• Artists
• Photographers
• Musicians
• Writers
• Content Aggregators

4. Bolster Solutions
Directly earn the content creators money:
Micro digital purchasing
Micro – support
Ecommerce (merchandise)
Grow their customer base with audience/ loyalty building features
Promotion (“what's next”, “here is more”)

5. Bolster Technology
1. A Bolster Button is embedded in online
content (video, photos, music etc)
2. It links to a set of tools
3. These allow consumers to make
purchases, support content and interact
with content owners.

6. What’s in it for everyone
Content Owners
• Revenue
• Growing customer base
Consumer
Bolster
• Exclusive content
• Exclusive
• Share of revenue
merchandise
• Validation
• Enrichment
• Analytics/engagement
• Transaction fees
• Engagement
• Insight
• Potential subscriptions

7. Revenue Model
Customer
Bolster
Creator
5% commission
•Digital Purchase
/ Micro Support
£0.50 – 4.00
£0.50 txn fee
• Merchandise
£12.00 – 30.00
£2.00 -5.00
?
Subscription ?
Primarily a revenue share on large numbers of modest transactions
between content creators and content consumers

8. Market Positioning:
Bolster directly addresses a large untapped marketand
complements three existing services.
E-commerce
Content Sites
Micro donation sites

9. Company Growth
2013: Concept
Current status
• Global market
identified
• Initial customers
identified
• MVP developed
• Customer pilot
testing
2014:
Demonstration
£150k
investment
2015: Revenue and
growth
Dec 2014 status
• Technology enhanced and
optimized
• Mature route to market
strategy
• Solution demonstrated
over multiple markets
• Strong customer
engagement

10. Financial
Cashflow (£k)
Staff
Overheads
External
Total
2014
Q1
14
3
10
27
Q2
21
3
3
27
Q3
27
5
5
36
Q4
30
5
6
40
TOTAL
91
15
24
130
• £150k investment sought to fund demonstration of
technology and establish market traction.
• Subsequent funding required for scale up and revenue
generation
• Turnover targets: £10m in 5 years, £50m in 10 years

11. Team
Founder/Managing Director: Felix Gilfedder
Felix has founded three successful technical digital start ups, F+
Media an online video production company, Popcorn Horror, a
horror content mobile phone app and Bolster.
Programmer: Stephen Murdock
Programmer: Juan Salamanca
Marketing: Cara Clark
Designer: Jaco Justice

12. 10 million – 2018
50 million - 2020