Jukka Ruusunen, President and CEO, Fingrid Oyj Renewables Grid Initiative's 5th European Grid Conference, 19th November 2015, Brussels

1. Digitalization puts electricity consumer at the centre
Jukka Ruusunen
President and CEO, Fingrid Oyj
Renewables Grid Initiative's 5th European Grid Conference, 19th November 2015, Brussels

2. The big picture!
source: flex project

3. Consumer at the
centre!
Access to
competitive
retail
markets
Quick and
simple
switch of
supplier
Access to
information
on
consumption
and costs
Incentives to
become
active energy
players
Local energy
generation as
an option
Technology
that supports
consumer
activities"I want to make
decisions concerning
pricing, services,
quality of delivery,..."

4. Access to the market – first steps
• All households in Finland by 2014
• Empowerment: access to
information on consumption and
costs
• Easier supplier switching
• Better service from the DSO
• Direct link between wholesale
and retail markets – "almost real
time"
• Transparent pricing
• Incentive to become an active
energy player
• Pricing of local generation

5. Service platforms take this further!

6. Datahub promotes retail market development...
• Improve digitalization and data
management
• Improve access to data
• Improve customer processes
• Improve efficiency
• Promote competiton and lower entry
barrier - new players, new services
• Promote clear roles
Video in english: https://www.youtube.com/watch?v=Q9TWaq2Gyeg

7. ... for the benefit of the consumer! "I get support for
my energy
efficiency and
energy saving
actions."
"More companies
are interested of
me as their
customer."
"I have new
products and
services
available."
"It is easier to
become a local
energy producer."
"It is easy to
switch supplier."

8. Consumer owns the data
"You must guarantee
security and privacy of
my personal data!"

9. Process is important:
"Finland needs a datahub and Fingrid should do it!"
Open dialogue - transparency
Broad stakeholder involvement:
Retailers, DSOs, authorities

10. Let us regionalize!
ver. 1.
2013
ver. 2.
04/2016
ver. 1.
02/2017
ver. 1.
2019
coming
Nordic data hubs
Towards regional retail markets via innovation and
co-operation - not regulation
1. Common Nordic imbalance settlement
starting October 2016
2. National datahubs connect retail market data
exchange between countries

11. Towards a new power system
June 2015 Jukka Ruusunen
Future is renewable
Power system needs
flexibility
Active consumers...
... who are also producers

12. Fingrid Delivers. Responsibly.