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Measuring & Evaluating Financial Performance at Zara
1. Measuring and Evaluating
Financial Performance
A Case Study Presented by:
Frank Cunha III
ACCT 560: Accounting for Business Managers
Frank Cunha III, AIA
Executive MBA Program
Montclair State University
2. • Reflect what a company earns
from its sales
• Determined from information
from the income statement
• Helps investors gauge how
well management utilizes
company resources to produce
their products
Gross Profit and Gross Margin
3. • In 2017, Sales climbed 10%
to $22B strengthened by
run-up to holiday season
• Gross Profit Margin for its
fiscal 3Q 2017 fell 0.3% from
59.4% a year ago
• Full year GPM continued to
fall from 59.8% peak in 2013
Financial Overview
4. Competition and Currency Movements
• Analysts have questioned whether the margin's slide at Inditex is
due to short-term factors such as currency movements or reflects
long-term challenges to its business model
• Inditex generates more than half its sales in more than 60
currencies outside the Euro-Zone, while making most of its
products in Spain
• Weakening of those currencies in comparison to the Euro has
chipped away at revenue reported in Euros
10. Sources:
1. New York Times. Zara Shows Shrinking Profit Margins Despite Sales Increase. Parent
Inditex’s margin continues decline, though currency may be a factor Neumann, Jeannette. Wall
Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]14 Dec 2017: B.3.
2. Business News: Inditex Feels Profit Pressures But Still Skirts Industry Woes, Neumann,
Jeannette. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]14 Dec 2017: B.3.
3. What are the differences between gross profit and gross margin?
Investopedia https://www.investopedia.com/ask/answers/101314/what-are-differences-between-
gross-profit-and-gross-margin.asp#ixzz51Yn6J8wg
4. H&M's Fast-Fashion Fail Is Actually a Problem for Zara There's a raft of pretenders to Inditex's
supply chain mastery. By Andrea Felsted https://www.bloomberg.com/news/articles/2017-12-15/h-
m-s-fast-fashion-fail-is-actually-a-problem-for-zara
5. Inditex Annual Reports https://www.inditex.com/investors/investor-relations/annual-reports