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Social Media vs TV: Oreo vs Budweiser

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Fatmir Hyseni
Fatmir Hyseni

What do you make of this statement by #marketingprofessor that #socialmedia is waste of time for #marketers? Does that #Oreo Tweet bit that #Budwiser TV Ad for reach, impact, value, brand centricity?

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Social Media vs TV: Oreo vs Budweiser