Help please Q. What\'s the 3 major concepts in the role of content in creative problem solving? Why you believe significant, why so, and how will you envision applying within business/marketing context Help please Q. What\'s the 3 major concepts in the role of content in creative problem solving? Why you believe significant, why so, and how will you envision applying within business/marketing context Q. What\'s the 3 major concepts in the role of content in creative problem solving? Why you believe significant, why so, and how will you envision applying within business/marketing context Solution Creative problem solving is the process of solving the problem by finding creative ways of doing the same. Problems arise in an organization in every field on every minute. There cannot be a prediction for the same. Hence, arranging the methods to be applied for a problem as and when it comes is the job or the problem solving approach. Finding new perspectives and innovative ideas for a solution can form a plan to overcome the problem and attain the goals. The concepts of creative problem solving can be classified in many ways. Taking up each problem as a question and finding a solution for the same can make the problem solving creative and innovative. questioning can open prospects of finding new ways of solving that same problem which seemed enormous when taken as a problem statement instead of a question. Understanding when to apply a divergent approach and when a convergent approach is also an important aspect in problem solving. Creating ideas with a positive approach helps to solve the problem easily then keeping a negetive approach to the ideas for the solutions. The solutions have to be judged and applied in the proper way as to solve the problem and not make it inactive temporaryily. Creative problem solving plays a significant role in the overall growth and development of the business. It brings innovative ideas to run the business effectively and solving the problems that arise in doing so. It encourages the employees facing the problem to share their views regarding the methods to solve the problem. Their participation motivates them to show efficiency in working towards the goals. It brings a change in the organisational structure which is beneficial to the business in all ways. It helps the business to grow with an innovative approach..