3. 3
Brief history…
• Founder – Enzo Ferrari (1898 – 1988)
Initially raced for Alfa Romeo in F1 racing.
S F (Scuderia Ferrari)
4. •History of the LOGO
Prancing Stallion
The Shield
The Colors
5. 5
Company Overview
• Ferrari who?
Automotive manufacturer of Italian racing cars and high-
performance sports cars
Located in Maranello, Italy
Manufacturing since June,1947
Racing since 1929
Owner FIAT(90%)
Employees :More than 3000
Supplies racing cars to private entrants as well as other
teams.
6. 6
Company Overview Cont…
• Formula 1 is the focus of Ferrari’s technology investment
Racing is Ferrari’s heritage
Multiple Production
Ferrari is the only company that designs and manufactures both engine AND
chassis (framework or skeleton)
Car design cycle ≈ 9 months
Design = 6 months
Manufacture = 3 months
Ready to hit the road!
7. Expenses & Revenues
• Ferrari has the biggest budget in F1 racing
$295-million
• Price of a Ferrari F1 car ranges from $7-10$ million.
• Highest the budget, more the revenue.
• Ferrari sells ≈ 4,300 high-performance
sports cars a year
Prices $140,000 - $260,000
Models
• F430 $165,000 Scaglietti $172,000
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8. Expenses & Revenue
• New successful strategy for 2013
Reduce number of cars
Manufacture exclusive cars
Increase their value overtime
• Revenue €2.3 billion (2013) +5% as compared to
2012
• Trading Profit: 363.5 Million Euro+8.3%
• Net Profit: 246 Million Euro+5.4%
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9. Marketing & Global
Investment
• Ferrari's main markets are:
United States
Germany
Great Britain
Italy
The countries of the Pacific area
Switzerland
Abu Dhabi
90% of all production is exported
Total units sold worldwide: 7318 (2013)
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10. Marketing Strategy
The company markets its name through producing and
selling Wrist Watches,Perfumes,fashion accessories
and joint advertising with LEGO (Toys) and Shell Oil.
• Wrist watches
• They have their own setup to manufacture some of the
above mentioned accessories.
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13. Ferrari WorldFerrari World
In Abu Dhabi, UAE Formula
Rossa
Latest Theme Park Technology (Formula Rossa is
the world’s fastest roller coster with a speed of
240 km/hr)
Largest Indoor Structure
Realistic Ferrari Experience
Opened in 2010
Where Passion and Soul Come To
Life
14. Future Plans
• Ferrari plans to follow its present strategy i.e. reducing units of
sports cars and increasing production of exclusive cars, as it
has been learned from the experience that it is a consistent and
successful method for gaining profit.
• It will also introduce some of its new models till the mid of 2014.
• They also plan to associate with and fetch the sponsorships of
world renown brands such as Shell and LEGO in order to
obtain worldwide popularity and recognition.
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15. Future Plans Cont…
To participate in upcoming Events and win the following titles:
Australian Grand Prix (16 March 2014)
Malaysia Grand Prix (30 March 2014)
Note: Most of its revenue comes from F1 racing
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