2. Table of contents :
• The Alpine Brand
• Vision of Formula 1
• Alpine in Formula 1
• Alpine F1 x 1664 Partnership
• Synergy 1664 with the team
• Purpose of the partnership
• Branding on car
• Branding on driver suits
• 1664’s strategy
• Conclusion
3. The Alpine Brand
History:
Alpine is a French brand that best combines prestige and
sportiness.
Launched by Jean Rédélé in 1955, he joined forces with
Renault 10 years later.
A motor sport enthusiast, Jean Rédélé took part in many
rallies and win his first victory at the Dieppe-Rouen rally. It
was his first victory that encouraged him to continue.
Competition :
Alpine became one of the most successful teams in motor
sport, thanks to one of its flagship models, the A110.
Alpine decided to enter one of its prototypes on the starting
line of Le mans 24 Hours race, and it was in 1978 that the
brand took pole position with the A442.
4. Vision of Formula 1
• Formula 1 is a motor sport discipline
characterized as the premier class of the
sport.
• Winning a lot of grand prix allows a team
to climb up the manufacturers' rankings.
This allows the manufacturer to increase
its visibility and consequently the
number of production car sales.
• Manufacturers also use Formula 1 to
develop functions and engine types that
can then be fitted to production vehicles.
7. Synergy 1664 with the team
• The association between 1664 and Alpine F1 is profitable for
the team. By doing partnerships the team gets money in
exchange for having to display the partnership on its single-
seater as well as the drivers' outfits.
• The money from sponsors is one of the main financial sources
of F1 without which motor sport would not be able to
develop so well.
8. Purpose of the partnership
• Having a partnership with a Formula 1 team allows you
to increase your visibility considerably.
• A brand in partnership with a team will be seen, more in
F1 than in a very short advertisement presented on
television.
• Moreover, Formula 1 is becoming more and more
democratic, especially with the Netflix series.
• And the sports newspapers broadcast the highlights of
the grand prix.
• This allows a return on investment even after the grand
prix.
9. Branding on car
• The image on the F1 is quite sober in
order to keep the alpine colors representing
the French and British flag.
• The mythical beer product of the brand
follows the shape of the central cooler.
10. Branding on driver suits
• Two representations of what the partnership
between 1664 and Alpine F1 could be. The logo
would be displayed on the drivers' equipment and
would be visible to all.
11. 1664’s strategy
• The 1664 brand will be releasing bottled
beers celebrating the partnership with
Alpine F1.
• A special edition where some packs will
contain these bottles. In addition, only a
few of the beers (about 5 per country) will
have the Alpine cap on.
• The lucky ones will have the chance to
come and watch the grand prix of their
choice.
12. Conclusion
• Apart from the competition between the different
manufacturers, Formula 1 is a means of
communication like any other. More and more
companies are using Formula 1 to represent their
brands and products because it attracts more and
more viewers.
• This increases their visibility and therefore the
number of sales for their company.
• In exchange, the team gets money, which allows them
to find ways to improve their performance and reach
the highest level.
• This spirit of partnership brings Formula 1 and true
motorsport lovers to life.
