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Land Rover Case Study Presentation

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Dharmesh Gandhi
Dharmesh Gandhi

Land Rover Case Study Presentation

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Land Rover – Case Study Presentation Consumer Behavior - Group Number – 2 Alok Shukla, Dharmesh Gandhi, Saurabh Jain, Narendran Subbaiah, Adarsh Natarajan, Ramanathan G A
Land Rover Positioning – Historical Positioning - UK ,[object Object],[object Object],[object Object],[object Object],[object Object]
Initial Positioning in US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LRNA Stable – Applied Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Land Rover Discovery – Some Perceptual Findings ,[object Object],[object Object]
Land Rover Discovery - Pricing Dissonance? ,[object Object],[object Object],[object Object],[object Object]
Land Rover– Key Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Land Rover Case Study Presentation

  • 1. Land Rover – Case Study Presentation Consumer Behavior - Group Number – 2 Alok Shukla, Dharmesh Gandhi, Saurabh Jain, Narendran Subbaiah, Adarsh Natarajan, Ramanathan G A
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