Presented by Claire Donner of more onion at the Campaigning Forum 2018

1. HELLO!

2. CLAIRE DONNER
claire@more-onion.com

3. OPTIMISING FORMS
FOR OPT-INS

4. TEST 1
CHECKBOXES VS
RADIOS

6. RESULTS
Opt-in rate
Checkboxes = 15.3%
Radios = 48.6%
STATISTICALLY SIGNIFICANT

7. RESULTS
BUT…
Radio = 5.2% drop in form conversions
compared to checkbox

8. RESULTS
Best of both worlds
Only show the radios to people already
on list?

12. TEST 2
WARNING TEXT FOR
PEOPLE CHOOSING
‚NO‘

14. RESULTS
Having the warning increased opt-in
rate by 5.5% - 6%
STATISTICALLY SIGNIFICANT

15. TEST 3
CONDITIONAL THANK
YOU PAGES
(which types are most effective?)

20. RESULTS
V1 Social proof` 11% opt-in
V1 Reasons 12.8% opt-in
NOT STATISTICALLY SIGNIFICANT

22. RESULTS
V1 – Don’t disappear 9.4%
V2 – One last thing 14.77%
NOT STATISTICALLY SIGNIFICANT
(small sample sizes)

24. CLAIRE DONNER
claire@more-onion.com
www.more-onion.com