5 Ways To Keep Retail Customers Loyal In The Age Of Showrooming

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A presentation by faberNovel on how brick-and-mortar retailers can use technology to fight back against online competitors.

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  • That's a really a great study and I had the pleasure to see it live at the faberNovel Parisoma Retail Mixer past December! There was also this company called Fiverun.com presenting at this event. They have exactly a product which has a solution module for every of this '5 ways' faberNovel is pointing out. So that means Fiverun.com helps to transform the in-store purchase, providing an 'Apple Store-like' experience and beyond using an iPad or an Droid Pad. You can checkout customers from anywhere in the store or can expand your product line which is normally limited within a store because of space with the Fiverun.com showcase and ship to home modules. It's really awesome!
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  • @brandipoints thanks for your comments. We chose to highlight Best Buy because we found their current strategies to be interesting and significant given their position as a company that has suffered heavily from showrooming in the past. They represent a company trying to come to terms with the new realities of retail, and that is worth highlighting.

    You could of course write a whole study about Apple stores and the user experience associated with them. Maybe we will get around to that with one of our future studies.
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  • I agree with Axel Le Pennec's comment regarding Apple and wonder why you instead chose Best Buy as a case study. They best represent the five things not to do. Ironically they’ve taken the quote by Hubert Joly, “Once customers are in our stores, they’re ours to lose” to heart. Now serving it seems as the new call to action, it’s become self-actualizing.
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