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Good vs. Bad - the most honest customer index in the world


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Good vs. Bad - the most honest customer index in the world

  1. 1. The most honest customer index in the world. CONFIDENTIAL
  2. 2. Over 100 million venues and brands labeled with themost honest customer index. CONFIDENTIAL
  3. 3. What’s your index? CONFIDENTIAL
  4. 4. •  Honesty transformed into a formula•  Exclusive, invitation-only, network for Business Managers who care for their customers•  The most honest opinion about your venue or brand – real people, real data – with a Finnish twist CONFIDENTIAL
  5. 5. The Company•  Founded in Finland, in 2010 –  The country of thousands of frozen lakes –  Inhabited by the most outspoken and honest people in the world, whose national amusement is to sit quietly and naked in a room of 80 °C temperature and then afterwards dip into a hole in the ice for refreshment•  A team of young, enthusiastic entrepreneurs and renowned business professionals with close connections to the academic world•  12 man years of development focused solely on the research of Finnish honesty and transforming it into a service•  The outcome is the formula of honesty* (patent pending) CONFIDENTIAL
  6. 6. How It Works 3. Automatized 1. Your initial 2. Testing and reporting andGood vs. Bad™ updating the utilization of the index index results•  Benchmarking •  Direct message / •  Utilization of the against the invitations to results in industry existing marketing average customers operations•  Is it going ”well” •  Activation and •  Necessary and or do we need engagement vital actions to to improve? through rewards repair/maintain the index CONFIDENTIAL
  7. 7. Mobile Apps and Dashboards CONFIDENTIAL
  8. 8. References•  “We thought sales dipped due to financial crises, but the real reason was our new salad dressing!” **Deli in Williamsburg, New York**•  “My index showed 60/40 to the wrong direction. Testing the index gave me the opportunity to improve, now it’s 20/80” **IT-service provider in Helsinki, Finland”**•  “I couldn’t understand why my hotel’s index was below the others in our chain and the average in the city. Good vs. Bad showed me the reason and enabled me to improve it immediately! Now I’m using it every day.” **Hotel Manager in Helsinki, Finland** CONFIDENTIAL
  9. 9. You Receive •  Social Media mash-up on individual and combined customer experiences (for all of your venues or brands) •  Benchmarks regarding your competitors / partners •  Real-time data and understanding about the variations in your index •  Peer Group to exchange best practice experiences •  Easy-to-use tools to measure, maintain or improve your index CONFIDENTIAL
  10. 10. Examples 1
  11. 11. Examples 2
  12. 12. Helping You To Unveil the Essential Your marketing spend $BETTER THAN SATISFIED & LOYALCOMPETITORS CUSTOMERS ? ? What’s in it for you?
  13. 13. Thank you.Want to be the No. 1. choice to your customers? Let’s start cooperating already today! CONFIDENTIAL