1. Cast an impression by attempting “New Trade Show Exhibit Designs”.
Likely it is natural to carry reservations for trying the new. In case your marketing division has designed a
fresh approach to market your company at Trade shows, Exhibitions and Conventions, you may have
reservations.
Your company might have invested a large chunk of marketing budget in a new exhibit design still
certain new campaigns fall flat and lead to a significant monetary loss despite endless test markets,
surveys and marketing reports. But the fear is even more devastating of committing to a complete
overhaul of your booth elements for your future trade show participations. Your banner stands,
backwalls or modular displays systems will soon look tired and out-of-date if you consistently hesitate
to implement new ideas. Rental trade show exhibits is the solution to aforesaid hassle. US Rentals
gives you the opportunity to test drive the latest innovations in display booth designs without
committing a major split of your marketing dollars to a display you’ll have to use for years to come.
US Rental Trade Show Exhibits can effectively Push The Envelope!
Pushing the envelope in some industries is the norm and visitors at conferences and conventions expect
a bit of shock factor. Albeit, if you’re playing in a more traditional industry, pushing the precincts of
tradition or attempting to turn turtle the expectations of consumers could backfire. But, if a new
concept has you and others thinking, “Then that’s brilliant…” a rental is a great way to do a test market,
preferably in one of the smaller venues without commitment on too much of resources. This ensures
that even if your trade show exhibit rental falls flat, you’ll be in a better plight to go back to the drawing
board without being stuck with booth elements you can’t use.
Opportunity to try new: (When is it necessary for a company to try new trade show display exhibit
designs?)
Rebranding- Many instances, rebranding is unsuccessful because it goes against expectations, due to old
or stereotyped display booth structure/design. When your company is rebranding itself, then a test
drive of different ideas before taking the plunge with a new logo or brand identity makes perfect sense.
In such case narrowing to atleast two design versions of US trade show exhibit rentals and then trying
them out for your display exhibit shall certainly bring success. You can be assured by asking for
feedback from visitors through using a simple survey form or interactive feature on the venue’s website
or your company home page so that you can determine which version is preferred by your target
demographic.
Introducing new Products or Services- To beat market competition or to retain current market stand
companies persistently strive to launch new products and services with value adds. Thus participating in
Trade shows and Exhibitions becomes need of the hour. For product or service line extensions if one
uses the stereotyped display booth designs, then most likely the new offerings are headed to market
failure. New Products and Services require cost-effective plus fresh approach and what can serve this

2. need better then trade show exhibit rentals. With rental display exhibits one has nothing to lose but a
lot to gain when you have a dwarf marketing budget allocation.
Trying Out Latest Technologies- No matter what industry you’re in, your company wants to look
progressive and innovative. One of the simplest ways to do this is with the latest technological advances
in display elements. Technologies like 3-D effects, electronic posters and interactive displays using
tablets, smart phones, touch controls or gesture recognition can draw crowd. But which technology will
most effectively convey your message? The best way to find out is by trying several different options
over the course of a few months using a different trade show exhibit rental at each venue, then
comparing your results.
Entering new markets- New markets have different demographics and thus targeted customers have
varying taste and preferences. Thus it is utmost crucial for any enterprise to come-up with fresh design
plan of trade show exhibit that can sooth the expectations of the market entered. Using the same old
exhibit with same design concept in new territory may result fatal. Many a times logistics also is a
headache to deal with and when you try out rental exhibit booth displays, this hassle subsides
automatically, alongside adding the flavor of new and fresh to your display exhibit.
Participating in new trade shows- Terms and conditions to event participation vary from one trade
show / exhibition to another. Not necessarily every trade show event venue will support your tried and
tested trade show booth design formula. In fact the way people prefer to exhibit in Europe is way
different than the Trade show exhibiting in the U.S. Attempting to show case your products and services
with fresh exhibit display design is therefore significant.
Changing the booth size / booth area- When you shift from linear exhibits (10’X10’ – 10’X30’ and
beyod) to small Island (20x20) or Large Islands (20’X30’ or beyond) and vice versa the requirements of
display booth design concept budget. To cater these new set of requirements crafting new display
booth design strategy is crucial. Therefore smart enterprises try to serve this purpose by filling the gap
using US rental trade event display systems.
Aiming to take a flight needs breaking out of cocoon. Sticking to same display booth design concept can
make best marketing strategies fall flat. Dare to Differ! is the latest success mantra. To survive the
competition and consistently surpass customer expectation one needs to rejuvenate in every aspect of
product and service offerings. By using a trade show exhibit rental to test drive new technologies,
company branding, marketing concepts, new markets or new exhibitions you can be sure your company
is keeping ahead of the curve without having to make a commitment until you’re certain of its success.
Try US rental trade show displays to cut the clutter of stereotyped exhibits and pull crowd by casting an
impression through daring to differ. Rental trade show booth displays are hassle free and does not
demand commitment of major slice from your marketing budget.