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1. Storytelling
Part 1- The power of
storytelling
Part 4- Telling your story
(5 secrets)
Part 2- Learn from the
best
Part 3- The what and the how of
storytelling
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2. Why telling your story?
2Part 1- The power of storytelling
* Storytelling is a means for sharing and
interpreting experiences.
* Stories are universal in that they can bridge
cultural, linguistic, and age-related divides.
* Telling a story is an effective educational and
communication tool because listeners become
engaged and therefore remember.

3. Digital Storytelling, what is this?
3Part 1- The power of storytelling
* Digital storytelling combines the ancient art of oral storytelling and modern
multimedia to deliver tales using images, graphics, music, sound and voice,
* A fantastic educational medium that takes teaching and learning to a new
level

4. And what we can learn from them...
(source: http://blog.hubspot.com/10-best-storytellers Corey Eridon)
4Part 2- Great story tellers
1) Walt Disney
Use details to create an immersive experience; just take care to ensure those
details don't stand out so much that they detract from the story you're trying
to tell.
2) Sheryl Sandberg, COO of Facebook and author of Lean In
Sharing personal stories makes you feel vulnerable, but it's that vulnerability
that resonates with and connects you to other people.
3) Leymah Gbowee, activist and Nobel Peace Prize recipient You can tell
your story without words. Sometimes, the impact is far greater without them.

5. And what we can learn from them...
(source: http://blog.hubspot.com/10-best-storytellers Corey Eridon)
5Part 2- Great story tellers
4) Richard Branson
Flaws make stories interesting, and more relatable. Don't worry about
polishing every little detail of your story -- just tell it. Even the naughty bits.
Actually, especially the naughty bits.
5) Bruce Springsteen
Great stories have heroes. They have villains. Great storytelling brings
together a disparate community through shared experience, making one
individual feel part of something bigger.
6) Nate Silver, statistician and writer
Numbers can help you tell your story more succinctly, and when dealing with
emotionally charged subjects, more objectively, than mere words.

6. And what we can learn from them...
(source: http://blog.hubspot.com/10-best-storytellers Corey Eridon)
6Part 2- Great story tellers
8) Ellen DeGeneres American stand-up comedian, television host and
actress
Whether they know it or not, everyone has a story to tell. If you approach
conversations with an open mind, you can find those gems and make them
interesting.
9) Louis CK Mexican-Irish Emmy and Grammy Award-winning stand-up comedian
Tell your stories with unflinching honesty. Half-baked transparency is boring.
10) Steve Jobs
It is all about impact, emotional resonance, and relevancy. Create an
experience worth telling if you want your story to spread.

7. Click on the screen

8. The key ingredients of a successful digital story
7Part 3- The what and the how of storytelling
* Purpose of the story, the idea
* Narrator’s point of view
* Key messages and content
* Quality digital assets: video, sound, images, animation, internet pages, apps,
...
* Voice-over narration
* A step-by-step process to create your story → Next page

9. 8Part 3- The what and the how of storytelling

10. The Art of Purposeful Storytelling
Peter Guber, chairman and CEO of the Mandalay Entertainment Group
9Part 3- The what and the how of storytelling

11. The 5 secrets of (business) storytelling
Adapted from Susan Gunelius, Forbes, May 2013
10Part 4- Telling your story
1. Speak truthfully.
* Honesty and transparency.
* Your stories need to be rooted in the reality of your
brand, products, and industry.
* Be consistent and persistent with your messages.
* Be creative but don’t stray too far from your brand
promise.
* Confusion is the number one brand killer.

12. The 5 secrets of (business) storytelling
11Part 4- Telling your story
2. Infuse personalities into stories.
* Brand stories are not marketing materials.
* They are not ads, and they are not sales pitches.
* Brand stories should be told with the brand persona and the writer’
s personality at center stage.
* Boring stories won’t attract and retain readers, but stories
brimming with personality can.

13. The 5 secrets of storytelling
12Part 4- Telling your story
3. Create characters your audience will root for.
* Create characters your audience will like and cheer for: For
example, create buyer personas and tell stories from their
perspectives.
* Tell stories from your employees’ points of view or from a
third-person point of view.
* The important thing is to create characters that enable your
audience to become emotionally connected to them.

14. The 5 secrets of storytelling
13Part 4- Telling your story
4. Include a beginning, middle, and end.
* In the beginning, open strong and establish your story setting and the
characters.
* The middle should set up your main character’s problem and present conflicts
that get in his or her (or its) way before he or she (or it) can find resolution in
the end.
* This is your character’s story
arc, and you need to take your
reader along for the ride.

15. The 5 secrets of storytelling
14Part 4- Telling your story
5. Don’t give it all away.
* Leave your audience wanting more,
and they’ll come back again and again.
* Releasing teasers before your
presentaton or via social networks
* Conclude in flame

16. Click on the screen

17. * www.wikipedia.com
* themoth.org/tell-a-story/storytelling-tips
* www.aaronshep.com/storytelling
* storytellingtips.info
* www.storyteller.net
* Andrews, Dee; Hull, Donahue (September 2009). "Storytelling as an
Instructional Method:: Descriptions and Research Question". The
Interdisciplinary Journal of Problem-Based Learning
* Denning, Stephen (2000). The Springboard: How Storytelling Ignites Action in
Knowledge-Era Organizations. Butterworth-Heinemann.
* Davidson, Michelle (2004). "A phenomenological evaluation: using storytelling
as a primary teaching method". Nurse Education and Practice
* The Art of Purposeful Storytelling, Harvard Business, Peter Guber, chairman
and CEO of the Mandalay Entertainment Group
* Gunelius Susan, Secrets to Use Storytelling for Brand Marketing Success,
FORBESWOMAN | 2/05/2013,
Sources and References 15

18. Click on "Open speaker notes" in the menu
located at the bottom-left of this screen:
Slide Transcripts 16
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