Blog Marketing

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Blog marketing slides from Social Media Essentials

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Blog Marketing

  1. 1. Social Media Marketing Essentials <ul><li>Using Popular Social Media Tools to Promote Your Business </li></ul>
  2. 2. Blog Marketing <ul><li>Introduction to blogging </li></ul><ul><li>Develop a plan for your blog </li></ul><ul><li>Tools to gather content for your blog </li></ul><ul><li>Strategies you can use to optimize your blog </li></ul><ul><li>Strategies to promote your blog </li></ul><ul><li>How leads can be generated through blogging </li></ul><ul><li>Strategies to engage your readers </li></ul>
  3. 3. Introduction to Blogging <ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>The majority of bloggers are 25 - 44 years of age </li></ul><ul><li>One in five are self employed </li></ul><ul><li>More than half have a household income over $75,000. </li></ul><ul><li>59% have been blogging for two years or more </li></ul>
  4. 4. Global Snapshot Of Bloggers
  5. 5. Global Bloggers By Gender
  6. 6. <ul><li>Develop a Plan For Your Blog </li></ul><ul><li>Why does your blog exist? </li></ul><ul><li>Who are you and why are you uniquely qualified to write this blog? </li></ul><ul><li>What are the topic areas this blog will discuss? </li></ul><ul><li>When will you post? </li></ul><ul><li>How will you deliver your messages? </li></ul><ul><li>Will you plan your weekly topics, or just shoot from the hip? </li></ul>
  7. 7. <ul><li>Gather Content For Your Blog </li></ul><ul><li>Top 10 Lists </li></ul><ul><li>Product Comparisons </li></ul><ul><li>Consumer Reports </li></ul><ul><li>Tutorials </li></ul><ul><li>Online Tools or Services </li></ul><ul><li>Interviews or Success Stories </li></ul>
  8. 8. Top 10 Lists
  9. 9. Product Comparision
  10. 10. Consumers Report
  11. 11. Tutorials
  12. 12. Tutorials: Video
  13. 13. Online Tools or Services
  14. 14. Interviews or Success Stories
  15. 15. Google Alert
  16. 16. Google Reader
  17. 17. iGoogle
  18. 18. Strategies you can use to optimize your blog <ul><li>Headlines Always Sell </li></ul><ul><li>Avoid Widget Overload! </li></ul><ul><li>Use a Related Posts Plugin </li></ul><ul><li>Ping to Other Sites </li></ul><ul><li>Use a Good URL Structure </li></ul>
  19. 19. Headline Always Sell <ul><li>Who Else Wants [blank]? </li></ul><ul><li>The Secret of [blank]? </li></ul><ul><li>Here is a Method That is Helping [blank] to [blank] </li></ul><ul><li>Little Known Ways to [blank] </li></ul><ul><li>Get Rid of [problem] Once and For All </li></ul><ul><li>Here’s a Quick Way to [solve a problem] </li></ul><ul><li>What Everybody Ought to Know About [blank] </li></ul>
  20. 20. Avoid Widget Overload http://darbeaudin.blogspot.com/
  21. 21. Avoid Widget Overload http://blog.extensis.com/?p=917
  22. 22. Related Posts Plugin
  23. 23. Ping to Other Sites
  24. 24. Use Good URL Structure <ul><li>Change </li></ul><ul><li>http://expeditusmedia.com/?p=123 </li></ul><ul><li>http://expeditusmedia.com/2009/06/02/sample-post </li></ul><ul><li>http://expeditusmedia.com/2009/06/sample-post/ </li></ul><ul><li>http://expeditusmedia.com/archives/123 </li></ul><ul><li>To </li></ul><ul><li>http://expeditusmedia.com/live-social-media-weekly </li></ul>
  25. 25. Strategies to Promote Your Blog <ul><li>Social Messaging </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Other Blogs Comments Sections and Forums </li></ul><ul><li>Article Marketing </li></ul><ul><li>Advertise Your Post </li></ul>
  26. 26. Social Messaging
  27. 27. Social Bookmarking
  28. 28. Forums Signature
  29. 29. Blog Comments
  30. 30. Article Marketing <ul><li>EzineArticles.com </li></ul><ul><li>GoArticles.com </li></ul><ul><li>ArticleDashboard.com </li></ul><ul><li>ArticleBase.com </li></ul><ul><li>Hubpages.com </li></ul><ul><li>Squidoo.com </li></ul>
  31. 31. Advertise Your Post
  32. 32. How Leads Can Be Generated Through Blogging <ul><li>Subscribers Sell Themselves </li></ul><ul><li>Invite Prospects to Write Guest Blog Posts </li></ul><ul><li>Highlight Your Client's Success </li></ul><ul><li>Build a Community of Clients, Prospects and Partners On Your Blog </li></ul>
  33. 33. Google Keywords
  34. 34. Subcribers Sell Themselves
  35. 35. Subcribers Sell Themselves
  36. 36. Invite Prospects to Write a Guest Blog Post
  37. 37. Highlight Your Client's Success
  38. 38. Build a Community of Clients, Prospects or Partners on Your Blog
  39. 39. Strategies to Engage Your Readers to Write <ul><li>Ask a Question </li></ul><ul><li>Continue the conversation </li></ul><ul><li>Run a poll </li></ul><ul><li>Make it easy to connect with you </li></ul>
  40. 40. Ask a Question
  41. 41. Continue the Conversation
  42. 42. Run a Poll
  43. 43. Make it Easy to Connect With You

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