1. Taylor Swift’s website has a
very simple structure with a
moving image as the main
focal point on the website.
The pictures have information
about her new songs and
interviews and is a way of
promotion. It tells you where
you can purchase or listen to
her songs to. The images used
are not trying to make her
look like a sex symbol, she
looks very girly and feminine
in the clothes that she wears.
She plays the guitar and is
quite natural looking without
heavy make-up and has
chosen very natural locations
which gives the impression
her music is going to be quite
slow. Taylor Swift’s old
website is the image in the
bottom right corner and she
has transformed her style and
look to appeal to a wider
target audience. She use to have a school girl image and appeal to a younger target
market from 12-17 (rough school years)
she is now trying to appeal to an older
market by dressing more sophisticated
and fashionable. By having a range of
pictures on her website it will appeal to
different people such as the photo with
her guitar showing the type of music
she will be making and her style by
showing the clothes that she wears. Her
new target audience is aimed at people
between 17-30.

2. This is Taylor Swift’s new album covers which are all very similar because they all have the same style of writing. The images of her looking down
suggest she’s shy or upset which gives you an insight into what her music is going to be like. The middle album cover shows her style and choice
of clothing where people might find her a fashion icon or know what her music will be like based on her style. She looks very grown up in how
she dresses and very mature which is very different from her old ‘school girl’ style. Her new target audience is aimed at girls between the ages of
13-30.