Presentation given by Leslie White (Croydon Consulting) and Elizabeth Engel (Children's Hospital Association) June 7, 2012 at ASAE's Finance, HR & Business Operations Conference

1. What Snow White Can Teach Us
About Risk
Finance, HR & Business Operations Conference
Washington, DC
June 7-8, 2012
Leslie T. White, CPCU, CIC, ARM Elizabeth Weaver Engel, M.A., CAE

2. Snow White & the Seven Dwarves
Once Upon a Time…
In a Far-Away Land…

3. Meeting the Dwarves
http://www.youtube.com/watch?v=O1SXmigMfnE

4. Risk

5. Risk Management
A discipline for
dealing with the
possibility that
some future event
may cause
unexpected results
Dealing with uncertainty . . .
5

6. Why Risk Management?
Innovation requires
risk taking. Taking risks
requires informed,
fact-based decision
making..
6

7. Risk Management Cycle
Identify risks
Monitor &
improve Management Evaluate &
Risk the Cycle
prioritize risks
program
Select risk
Implement management
techniques techniques
7

8. Your Tasks
• Identify risks facing association
• What are the potential outcomes/impacts of the
issue
• What are your priorities in addressing this threat?
• Identify your options/alternative responses.
• Select what you’re going to do
• Plan to implement & monitor outcomes/results

9. The Story So Far…
Snow White, a national professional association
(membership of 50,000), has special interest
groups/professional sections.
The Evil Queen, the leader of one of the
professional sections, is unhappy with the national
organization.
Doc calls a staff meeting and sets up a board call.

10. Plot Twist 1
Sneezy informs Doc that Dopey gave a copy of
all the membership contact information to the
Evil Queen (who is, after all, a member). It was
unintentional, he was just trying to provide good
customer service, but now the Evil Queen has
full contact information for all 50,000 members.

11. Plot Twist 2
The Huntsman, who can’t follow directions,
takes action on his own, speaks with the
dissident leadership to try to get them to
“return to the fold.” He told the splinter group
that they had to come back.

12. Debrief
• Risks identified
• Potential impact
• Alternatives
• Lessons Learned

13. Additional Risk Management Info…
The Woodland Creatures (your members) can be of
assistance, offering advice and guidance . . .

14. Additional Risk Management Info…
Identify your Mirror – always sees clearly and tells the
unvarnished truth. . .

15. And They Lived Happily Ever After…
Leslie T. White, CPCU, CIC, ARM, CRM Elizabeth Weaver Engel, M.A., CAE
President Director, Marketing & Sponsorship
Croydon Consulting, LLC Children’s Hospital Association
Phone: 410-544-0913 Phone: 703-797-6041
Email: Lwhite@croydonconsult.com Email: Ewengel@nachri.org
Twitter: @Ltwhite Twitter: @ewengel
Blog: Risky Chronicles Blog: Thanks for Playing
http://riskychronicles.wordpress.com/ http://thx4playing.blogspot.com/