Tips for Membership Marketing with NO Budget

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Tips list that accompanies Membership Marketing on a Shoestring Budget presentation

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Tips for Membership Marketing with NO Budget

  1. 1. Top Tips for Membership Marketing on the Cheap Barter! Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conferenceattendance/booths/speaking spots, etc. Email! It takes time, but you can do personalized, segmentedHTML emails using somevery simple shareware tools (World Merge and its ilk), someskill, and a little leg work. It doesn’trequire subscription to MagnetMail or its ilk (although that doesmake things WAY easier). Word of Mouth! Who are your passionatemembersand volunteers? If you know, ask them to spreadthe word about the exciting things you’redoing (you are doing exciting things for them, right?). If you don’tknow, FIND OUT! Customer Service! Don’tunderestimatethe value of excellent customer service at every level, from the CEO to the mail clerk. Retention is even more important than recruitment – it’sa much lower cost, higher value transaction. “How can we serve our membersbetter today than we did yesterday?” Little things mean a lot! Get the invoices out on time. Proof read all written communications. Test your emails to make sure your links work. Double-check to make sure your return address(snail- or email) is correct in your marketing materials.

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