It’s All About Community
Using Social Media to Energize Your Chapter
2
About Me
Elizabeth Weaver
Engel, CAE
Director, Marketing and
Sponsorship
National Association of
Children’s Hospitals
an...
Let’s Be Social!
Back channel rep?
Hashtag: #aafpalf
3
About You
What are your most burning questions?
4
About Social Media
5
500+ million active users
50% log on in any given day
100 million users
44 million in the US
175 mill...
Setting Strategy
• What are your goals?
• How are you going to get there?
• How will you KNOW you got there?
7
Policies
• Don’t re-invent the wheel
• K.I.S.S.
• Remember: your OTHER policies are all still in
effect
• Remember: your s...
Common Elements
• Follow all other applicable policies
• Write in the first person
• Be transparent
• Be accurate
• Be res...
Pay Attention To:
• User guidelines for staff
• User guidelines for volunteers
• Crisis communications
• Anti-trust
• HIPP...
Different Locations, Different Policies
11
Homebase
Official Outpost
Unofficial Outpost
Homebase: Maintained by
chapter, y...
Volunteer-Only Chapter
• Focus: unofficial outposts
• Start small
• Build your audience
• Facebook
12
Single-Staff
• Focus: listening and responding, managing
volunteers
• Start small
• Build your audience
• Twitter
13
Communications Staff
• Focus: using tools for member
engagement, building relationships
• Multi-channel
• Influencers
• Bl...
15
16
Where to find me…
Elizabeth Weaver Engel, CAE
Email: ewengel@nachri.org
Blog: http://thx4playing.blogspot.com
Phone: 703.7...
It's All About Community
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It's All About Community

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Presentation given by Elizabeth Weaver Engel, CAE on May 6, 2011 at the American Academy of Family Physicians' Annual Leadership Forum.

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It's All About Community

  1. 1. It’s All About Community Using Social Media to Energize Your Chapter
  2. 2. 2 About Me Elizabeth Weaver Engel, CAE Director, Marketing and Sponsorship National Association of Children’s Hospitals and Related Institutions (NACHRI)
  3. 3. Let’s Be Social! Back channel rep? Hashtag: #aafpalf 3
  4. 4. About You What are your most burning questions? 4
  5. 5. About Social Media 5 500+ million active users 50% log on in any given day 100 million users 44 million in the US 175 million users Second largest search engine Frequency graph: eMarketer http://www.emarketer.com/Article.aspx?R =1008307&AspxAutoDetectCookieSuppo rt=1
  6. 6. Setting Strategy • What are your goals? • How are you going to get there? • How will you KNOW you got there? 7
  7. 7. Policies • Don’t re-invent the wheel • K.I.S.S. • Remember: your OTHER policies are all still in effect • Remember: your staff and members are ALREADY talking to each other • What we’re doing hasn’t changed, we just have new options for how we do it • Assessing and mitigating risk 8
  8. 8. Common Elements • Follow all other applicable policies • Write in the first person • Be transparent • Be accurate • Be respectful and considerate • Respect copyright laws • Respect work commitments • Play by the rules • Don’t reveal confidential information 9
  9. 9. Pay Attention To: • User guidelines for staff • User guidelines for volunteers • Crisis communications • Anti-trust • HIPPA • Intellectual Property 10
  10. 10. Different Locations, Different Policies 11 Homebase Official Outpost Unofficial Outpost Homebase: Maintained by chapter, you own platform Official Outpost: Maintained by chapter, you don’t own platform Unofficial Outpost: Maintained by fan The farther out you get, the less control you have.
  11. 11. Volunteer-Only Chapter • Focus: unofficial outposts • Start small • Build your audience • Facebook 12
  12. 12. Single-Staff • Focus: listening and responding, managing volunteers • Start small • Build your audience • Twitter 13
  13. 13. Communications Staff • Focus: using tools for member engagement, building relationships • Multi-channel • Influencers • Blog/wiki 14
  14. 14. 15
  15. 15. 16
  16. 16. Where to find me… Elizabeth Weaver Engel, CAE Email: ewengel@nachri.org Blog: http://thx4playing.blogspot.com Phone: 703.797.6041 Twitter: @ewengel LinkedIn: http://www.linkedin.com/in/ewengel 17

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