1. 2013
@
3TRENDS & the implications for marketers

2. 2013
1. SMART EVERYTHING @
Implications
Marketers need to consider creating
content and experiences not just for
.com, mobile and social, but that will
What is it? engage consumers across all touch
You’ve heard of the smart phone, but how about the smart fork? Everything from points in this evolving multi-channel
household appliances and medical devices to cameras, cars and in-store signage – ecosystem (e.g. recipes accessible
and yes, even our eating utensils – is being designed to function as a full-featured, via smart refrigerators).
internet-capable device that allows for real-time content delivery, communication
and data sharing.

3. 2013
2. NO BORDERS @
Implications
It’s still common for marketers to
designed content and experiences in
silos, for specific channels & formats
– a product demo video for .com, a
mobile product selector tool, etc. But
because everything can now be
viewed on any screen in any format
What is it? at any time, they need to start
Enabled by emerging NFC and “Smart Share” technology, consumers can now embracing multi-screen and
seamlessly control and share content on just about any screen in real-time from their responsive design approaches that
mobile phones. Want to use your Samsung Galaxy note as the controller for that new will ensure consumer experiences
PS3 driving game? No problem. Or watch the video you just took using your iPhone on are consistently beautiful and
the 65” TV in your living room without sending an email or needing Apple TV? Piece of engaging across all devices.
cake. Welcome to the digital world with no borders!

4. 2013
3. SENSORY OVERLOAD @
Implications
Marketers need to get excited about
this opportunity to leverage new
What is it? sense-stimulating technologies to
Point & click, 1080p and 2D are so 2012. The new normal will be highly-interactive create amazing experiences and
and immersive entertainment experiences enabled by technology that engages all solutions for its consumers. They now
the senses – 3D and 4K visuals, and voice, facial, touch and gestural recognition. have the ability to get consumers to
truly participate with their brands in
the store, in their homes and
elsewhere like never before.