The current and future offerings of University of Derby Online will be diverse in their disciplinary background, but that should not be an excuse for inconsistency. The first priority for the role of Academic Manager should be to establish a framework for quality and consistency. Although we have the QAA subject benchmarks and professional bodies to guide us in terms of content requirements. There is also the need to establish quality measures for online delivery which allow us to ensure that students undertaking studies online are guaranteed equity and consistency during their programme of study and to assure the institution that there is equity and consistency between programmes. Frameworks such as Quality Matters have been developed to support such activities. This may be appropriate for UDOL, but we may also wish to customise this for our own purposes.
http://www.flickr.com/photos/anotherphotograph/5592738529/sizes/z/in/photostream/Second priority area that I would like to discuss as a priority is Portfolio review. For an enterprise such as the UDOL having an efficient and streamlined portfolio of module offerings enables the organisation to more effectively deliver its programmes. The phrase doing more with less is a little over-used in higher education, however, for online delivery the selection of key modules that are well resourced and used efficiently across programmes enables the organisation to focus on quality in terms of delivery rather than spreading its scarce resources across underutilised offerings. Having an effective process of portfolio review also supports contemporary and relevant programmes that are attractive to prospective students and will maintain the interest of students over the longterm, enhancing retention.
Http://www.flickr.com/photos/sirface/4777461841/sizes/z/in/photostream/Third priority area I see as being one of support. This has two strands. Support for staff delivering the programmes – whether these be online tutors, administrators, learning advisors, anyone that the students will come in contact with as part of their studies. Not all of the people would form part of my responsibility within the role, where they do I would spend time identifying both individual and group development needs and designing appropriate opportunities for professional development and group consolidation activities. I would also hope that appropriate screening at recruitment would allow us to select the most qualified and experienced tutors who would in turn be able to mentor staff newer to the role. Where they don’t I would work in partnership with my fellow managers to identify specific development opportunities that will enhance the offer. It is not clear to me yet what the intended working practices are of online tutors, however, any activities need to support tutors who are located in Derby and those who are also remote.The other stand of the support area is that of support for learners – in overseeing the quality assurance element of the role I would also see the assurance of support for learners, whether this be technical, academic, pastoral or peer, as vital to the success of UDOL business. High quality effective support is vital to student retention, this is naturally embedded within campus based programmes and needs to be embedded within programmes where the campus is virtual.
Http://www.flickr.com/photos/generalnoir/1125471764/sizes/z/in/photostream/The final priority is that of being aware of where we are going and what is coming next. The horizon is informed by our current practice, being aware of what is successful and effective, but also must be open to change and the adoption of new practice and technology. For the UDOL business to grow we must be working in collaboration and partnership with our connections in industry and commerce, aware of developments within our core academic fields and well informed about the condition of the market for online courses – whether full degrees or smaller, but perhaps more lucrative, CPD opportunities. As UDOL delivery relies upon technology we must also be aware of current developments in the use of technology for distance education, aware of the trends in terms of preferred technology use (eg. Growth of mobile devices and what this means for the delivery of our content), reviewing our own technology use and preferred systems.