An overview of duplicate content that outlines how it is defined and potential solutions to fix it.

1. Duplicate Content
Definition & Solutions
Eric Enge
Stone Temple Consulting
CEO
San Francisco| August 13–17

2. San Francisco | August 13–17, 2012 | #sessf
Who Am I?
 Co-author: The Art of SEO
 President: Stone Temple Consulting
25+ person SEO and PPC firm
 Trainer: Instant E-Training
 Twitter: @stonetemple
 Google Plus: +Eric Enge
@stonetemple / +Eric Enge

3. San Francisco | August 13–17, 2012 | #sessf
Geek Out Alert!
@stonetemple / +Eric Enge

4. San Francisco | August 13–17, 2012 | #sessf
The Google Patents
 Goto:
http://patft.uspto.gov/netahtml/PTO/srchnum.htm
 Then search on these numbers:
– 6,615,209
– 6,658,423
 Many other patents, but there are two of the key
ones. Bring your headache meds
@stonetemple / +Eric Enge

5. San Francisco | August 13–17, 2012 | #sessf
I mean, serious meds
@stonetemple / +Eric Enge

6. San Francisco | August 13–17, 2012 | #sessf
Typical Web Page
Top Navigation
Left Content Right
Sidebar Specific to Sidebar
Navigation This page Navigation
Sidebar Navigation
@stonetemple / +Eric Enge

7. San Francisco | August 13–17, 2012 | #sessf
Input to Dupe Content Algo
Content
Specific to
This page
@stonetemple / +Eric Enge

8. San Francisco | August 13–17, 2012 | #sessf
Example Site
@stonetemple / +Eric Enge

9. San Francisco | August 13–17, 2012 | #sessf
Manufacturer Supplied Text
@stonetemple / +Eric Enge

10. San Francisco | August 13–17, 2012 | #sessf
Shingles
The quick brown The obtuse
fox … orangutan…
The obtuse The altruistic
=
orangutan… alligator …
The eager electric The quick brown
eel … fox …
The altruistic The eager electric
alligator … eel …
@stonetemple / +Eric Enge

11. San Francisco | August 13–17, 2012 | #sessf
One Sort Order
@stonetemple / +Eric Enge

12. San Francisco | August 13–17, 2012 | #sessf
Versus Another
@stonetemple / +Eric Enge

13. San Francisco | August 13–17, 2012 | #sessf
Faceted Navigation
@stonetemple / +Eric Enge

14. San Francisco | August 13–17, 2012 | #sessf
Faceted Navigation Solutions
 Preferred = canonical tag
– <link rel="canonical" href="http://www.example.com/product.php?
item=swedish-fish" />
– Source:
http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonica
 Backup is to No Index alternate sort orders.
@stonetemple / +Eric Enge

15. San Francisco | August 13–17, 2012 | #sessf
Simple Database Substitution
Boston is a great New York is a
place to live. great place to live.
=
Boston is the New York is the
largest city in largest city in New
Massachusetts. I York state. I like
like Boston New York
because the because the
people are so people are so
friendly. friendly.
@stonetemple / +Eric Enge

16. San Francisco | August 13–17, 2012 | #sessf
Simple Synonym Substitution
Boston is a great Boston is a
place to live. wonderful place to
=
Boston is the live. Boston is the
largest city in biggest city in
Massachusetts. I Massachusetts. I
like Boston like Boston
because the because the
people are so people are so
friendly. nice.
@stonetemple / +Eric Enge

17. San Francisco | August 13–17, 2012 | #sessf
Shingles + Synonyms
The hard to
The quick brown
understand
fox …
orangutan…
The obtuse The well meaning
orangutan…
The eager electric
eel …
= alligator …
The fast brown
fox …
The altruistic The earnest
alligator … electric eel …
@stonetemple / +Eric Enge

18. San Francisco | August 13–17, 2012 | #sessf
Query Specific!
Fruit Storage
Frodo Baggins is such a
=
Winter is part of nature’s
way of … loveable …
Storing fruit in Tupperware In the Taming of the Shrew,
with proper air ventilation the …
…
Storing fruit in Tupperware
Kardassian filters are often with proper air ventilation
used for … …
@stonetemple / +Eric Enge

19. San Francisco | August 13–17, 2012 | #sessf
Picking the Winner
2006- 2011 2011 (coming soon?)
 PageRank  Original Author
 Trust
/  Link Equity
Authority Score
 Recency  Recency
 Original Author
@stonetemple / +Eric Enge

20. San Francisco | August 13–17, 2012 | #sessf
Solutions
ny.com/ ny.com/?id=1234
@stonetemple / +Eric Enge

21. San Francisco | August 13–17, 2012 | #sessf
301 Redirect
ny.com/ ny.com/?id=1234
@stonetemple / +Eric Enge

22. San Francisco | August 13–17, 2012 | #sessf
<link rel="canonical" href="http://ny.com"/>
ny.com/ ny.com/?id=1234
@stonetemple / +Eric Enge

23. San Francisco | August 13–17, 2012 | #sessf
Tell the Search Engine to Ignore the
Parameter
@stonetemple / +Eric Enge

24. San Francisco | August 13–17, 2012 | #sessf
Two Lesser Solutions
 No index the duplicate page
– Keeps it out of the index
– Still consumes crawl budget
– Can pass link juice back to other pages
 Block crawling of dupes in robots.txt
– May still be in the index
– Saves crawl budget
– Does NOT pass link juice back to other pages
@stonetemple / +Eric Enge

25. San Francisco | August 13–17, 2012 | #sessf
Thank You!
Eric Enge
eenge@stonetemple.com
@stonetemple
+ Eric Enge
(508) 485-7751
www.stonetemple.com
@stonetemple / +Eric Enge