2. RBC Media Holding

3. Overlapping of Media Products
Each Media product has its own unique audience,
which doesn’t overlap with other RBC media products
Print Media RBC TV
26%
Internet
* RBC research data based on survey of www.rbc.ru visitors, 10,000 respondents

4. RBC Total Audience
The audience of all RBC’s resources exceeds 91 million people per month
Internet Press
Period All RBC Online RBC TV Total
Magazine Newspaper Idei Vashego
Internet Business Salon
Resources Resources* RBC RBC daily Doma
Day 5,316,000 2,209,000 3,470,000 88,900 8,874,900
Week 21,143,000 8,970,000 10,929,000 229,800 32,301,800
Month 65,540,715 27,240,000 22,382,000 1,025,000 394,100 565,900 1,923,700 91,831,415
www.rbc.ru – Home page – 90% businessman
RBC TV – one of the best information TV channel in Europe
All print publications of RBC – leaders in their segments
* Online Business Resources: Rbc.ru, Rbcdaily.ru, Quote.rbc.ru, Autonews.ru,
Style.rbc.ru, CNews.ru, Utro.ru, Realty.rbc.ru, Lf.rbc.ru, Tata.ru, Biztorg.ru, Ulov-umov.ru.
TV channel RBC TV - source TNS Russia, TV Index Plus project, March 2012, Russia 100,000+, 4+; Online resources - TNS Russia, Web Index project, March 2012, unique visitors from any
place in the world; Print publications - TNS Russia data, NRS-2012/1, September 2011 – February 2012

5. Which Resource Do You Need?
Biggest business portal
Online daily business Events and developments, Reviews of stock Automobiles and Analytical materials about
Newspaper reports and interviews Exchanges and mutual funds market news high technologies
2,8 mil. people 7,9 mil. people 850,000 people 2,5 mil. people 2,7 mil. people
Internet portal for consumers Analytical materials and Internet portal about key Database of businesses Marketing research on
of financial services real estate database fashion events across the globe for sale and purchase various markets
450,000 people 650,000 people 4 mil. people 71,000 people 195,000 people
Tourist services Consumer Unique, fashionable Women’s online Search engine
market guide and financial ratings and stylish gift ideas Magazine for vacancies and resumes
740,000 people 220,000 people 25,000 people 1,2 mil. people 110,000 people
*Source TNS, project «Web Index», March 2012, monthly unique users

6. Rbc.ru: The Ideal Resource for Your Advertisements!
RosBusinessConsulting is the first information
agency in Russia that specializes in providing
financial and economic information.
Over 1,300 real-time news and analytical
materials per day, and constantly updated
Home page for all business people
RBC is ranked No.1 among information
agencies and No.5 in the Top-100 rating of
the most efficient advertising platforms
(Online media rating Smart Rank. Quality Index)
Ideal for advertisements targeting the
business community and an affluent
audience.

7. Business resources
Monthly Daily reach Share of
Средняя
audience displays of
длительность, Attendance www.rbc.ru*
reach mil. sites from
Visitors Viewings мин.
people Rbc.ru, %
Statistics
Period Показатели
TNS Russia
Rbc.ru* 19,9 1,650,000 7,000,000 100% 17
Visitors 1,650,000
Day (workdays)
Vedomosti.ru 4,2 230,000 650,000 9% 3
Displays 7,000,000
Kommersant.ru 3,4 200,000 730,000 10% 3 Visitors 6,600,000
Week
Bfm.ru 2,7 100,000 210,000 3% 2 Displays 57,200,000
Visitors 19,900,000
Expert.ru 2,6 130,000 280,000 4% 2 Month
Displays 250,000,000
Rb.ru 1,7 70,000 200,000 3% 2
Lenta.ru 10,2 800,000 4,300,000 62% 3
WWW.RBC.RU
Rian.ru 15,2 900,000 2,300,000 33% 2
3,6 7% 2
has BIGGEST AUDIENCE
Infox.ru 200,000 500,000
Newsru.com 6,6 460,000 2,300,000 33% 3 among business resources
Gazeta.ru 7,8 400,000 2,200,000 31% 4
* Audience of RIA RBC contains next projects: Rbc.ru, Quote.rbc.ru, Style.rbc.ru, Realty.rbc.ru, Lf.rbc.ru, Turist.rbc.ru.
* Source TNS Web Index, Rambler Top-100, LiveInternet.ru, March 2012 7

8. Dynamic of coverage growth Rbc.ru
Since 2009 monthly coverage of RBC.ru grew in 3 times
Monthly coverage of Rbc.ru*, mil. people
19.9
16.6 17.3
11.3
10.9
7.8
6.7
April 2009 September 2009 April 2010 September 2010 April 2011 September 2011 march 2012
* Audience of RIA RBC contains next projects: Rbc.ru, Quote.rbc.ru, Style.rbc.ru, Realty.rbc.ru, Lf.rbc.ru, Turist.rbc.ru.
At increase in coverage RBC.RU kept quality of audience
*Source TNS Web Index, visitors from any point in the world 8

9. Audience Map
Audience distribution Audience distribution by
by country, % Russian region, %
Russia 82,4 % Moscow 44,9 %
Ukraine 3,9% St. Petersburg 10,1%
Kazakhstan 2,9% Yekaterinburg 2,8%
Belarus 2,5% Krasnodar 2,4%
Germany 1,0% Novosibirsk 2,4%
USA 0,9% Chelyabinsk 1,9%
Moldova 0,7% Nizhny Novgorod 1,8%
UK 0,4% Rostov-on-Don 1,7%
Latvia 0,4% Samara 1,6%
Estonia 0,3% Ufa 1,6%
Other 4,6% Other 28,8%
* Source LiveInternet.ru, March 2012

10. Audience Profile
The core audience of RBC.ru consists of business people with high consumer
characteristics who are seeking business information.
79% 58% 80%
25-54 years old Men Employed
46% 54%
Affluent users Executives and
owners of business, specialists
* Source: TNS Russia, TNS Web Index project, March 2012

11. Gender and Age of Users
The core audience of Rbc.ru is visitors aged 25-44
18-24 25-34 35-44 45-54
Rbc.ru audience breakdown
by Gender/ Age, %
* Source: TNS Russia, TNS Web Index project, March 2012

12. Social status
Monthly reach to senior executives and specialists on RBC.ru more than 5,3 mil. people
rbc.ru audience breakdown by occupation, %
Specialists
Top managers
Other White-collar
workers
Students Blue-collar
workers
More than a half of RBC.RU’s audience
are white collar employees
* Source: TNS Russia, TNS Web Index project, March 2012

13. Income Level
On RBC.ru monthly reach of people with High income 4,5 mil.
rbc.ru audience breakdown by income, %
Hard to say
Below average 5%
High
3%
Average
RBC.RU offers the highest concentration
of highly affluent visitors
* Source: TNS Russia, TNS Web Index project, March 2012

14. Affinity Index
The Affinity Index (>100) characterizes a resource’s target audience.
The Affinity Index shows the difference between the resource’s audience within the target group and the resource’s audience among the
population as a whole. A showing of more than 100 points indicates that a greater portion of the target group than that of the population on
average visits the resource.
* Source: TNS Russia, TNS Web Index project, March 2012

16. СРМ
The most expedient way to reach out to your consumers
CPM (cost per mille) - cost per thousand impressions
Commercial places Rbc.ru
Banner 240х400

17. RBC Home Page
RBC Home Page: Format Type of placing Cost, RUB Views
first & second screen Day (workday), 1/1 static 1,375,000 4,500,000
Leaderboard on site
1. Day (days off), 1/1 static 194,000 2,100,000
header, 100%х60
Package: 1/1 static workday + 1/1
1,472,000 6,600,000
static day off
Teaser in header
2. (picture 60 40, Week, 1/4 static 1,000,000 6,800,000
text up to 60 characters)
240х200, right, on
3. Weekly dynamic packages “IMHO VI”
exchange rates
Day (workday), 1/1 static 800,000 4,500,000
Day (days off), 1/1 static 95,000 2,100,000
Package: 1/1 static workday + 1/1
847,500 6,600,000
160х320, left, on stock static day off
4.
market
Day (workday), 1/4 static 270,000 1,125,000
Day (days off), 1/4 static 32,000 520,000
Package: 1/4 static workday + 1/4
286,000 1,645,000
static day off
620 per 1000
Dynamic
240х400, under views
5.
exchange rates 540 per 1000
Weekly package 500,000 views
views
Day (workday), 1/1 static 270,000 4,500,000
Leaderboard under
6. Day (days off), 1/1 static 37,500 2,100,000
news block, 100%х60
Package: 1/1 static workday + 1/1
288,000 6,600,000
static day off
* Costs not include seasonal rates and VAT of 18 percent

18. RBC Home Page
RBC Home Page: third screen
Format Type of placing Cost, RUB Views
Day (workday), 1/1 static 161,000 4,500,000
Leaderboard between
7. CNews & Autonews, Day (days off), 1/1 static 21,500 2,100,000
100%х60
Package: 1/1 static workday +
171,000 6,600,000
1/1 static day off
Auto informer№1-14 in
8. Week, 1/1 static 300,000 38,000,000
rotation
Day (workday), 1/1 static 107,500 4,500,000
Leaderboard on poll,
9. Day (days off), 1/1 static 14,600 2,100,000
100%х60
Package: 1/1 static workday +
114,800 6,600,000
1/1 static day off
Informer description:
Image – 100х67/150х100. Text up to 60 characters. In addition, the informer is placed on all pages of www.autonews.ru and on top.rbc.ru .
Hyperlink of informer conducts on promo-page on the site www.autonews.ru.
* Costs not include seasonal rates and VAT of 18 percent

19. RBC-News block: Top News, Newsline, Sport
RBC-News block: first screen
Format Type of placing Cost, RUB Views
Day (workday), 1/1 static 1,140,000 3,600,000
Day (days off), 1/1 static 224,000 1,400,000
Leaderboard on site Package: 1/1 static workday +
1,252,000 5,000,000
header 100%х90 1/1 static day off
1.
RBC-News, Rbcdaily.ru, Day (workday), 1/4 static 330,000 900,000
Quote.rbc.ru, Rating.rbc.ru
Day (days off), 1/4 static 64,000 350,000
Package: 1/4 static workday +
362,000 1,250,000
1/4 static day off
Teaser in header
(picture 60 40,
text up to 60 characters)
2. Week, 1/4 static 650,000 8,750,000
РRBC-News, thematic
projects of RBC
3. 240х200, top right Weekly dynamic packages “IMHO VI”
690 per 1000
Dynamic
views
234х600, left
650 per 1000
Weekly package 500,000 views
views
4.
620 per 1000
Dynamic
views
234х400, left
590 per 1000
Weekly package 500,000 views
views
480 per 1000
Dynamic
views
5. 240х200, right
450 per 1000
Weekly package 500,000 views
views
* Costs not include seasonal rates and VAT of 18 percent

20. RBC-News block: Top News, Newsline, Sport
RBC-News block: second and third screen
Format Type of placing Cost, RUB Views
240×200, third right
6. Week, 1/10 static 180,000 910,000
RBC-News, except sections Sport
and Health
Informer «Auto», «Real
Estate», «Credit» Week, 1/1 static in
block + 5 messages on
7. In package with TV 10 seconds, everyday
334,000 5,000,000
RBC Top news, on RBC-TV
main page Autonews.ru / news
pages Lf.rbc.ru and Realty.rbc.ru
240×200, bottom right
450 per
8. Dynamic
RBC-News, except sections Sport 1000 views
and Health
400 per
Dynamic
1000 views
Dynamic 300 per
(package 1 mil. views) 1000 views
1/2 screen х300, bottom
center Dynamic 280 per
9. (package 2 mil. views) 1000 views
RBC-News,
except section Health
Dynamic 270 per
(package 4 mil. views) 1000 views
Dynamic 260 per
(package 6 mil. views) 1000 views
Day (workday), 1/1
1,960,000 833,000
FullScreen F=1 static
10.
All pages of RBC Top News
Day (days off), 1/1 static 980,000 360,000
* Costs not include seasonal rates and VAT of 18 percent

21. Section «Health»
Section «Health»: second and third screen
Format Type of placing Cost, RUB Views
240×200, third right
10. Week, 1/1 static 170,000 300,000
Section «Health»
240×200, bottom right
11. Week, 1/1 static 100,000 300,000
Section «Health»
1/2 screen х300, bottom
400 per
12. center Dynamic
1000 views
Section «Health»
* Costs not include seasonal rates and VAT of 18 percent

22. RBC-Weather
RBC-Weather: first screen
Format Type of placing Cost, RUB Views
Day (workday), 1/1
Branding (leaderboard on site 50,000 40,000
header, 100%×90 + lateral static
1. columns 140×900) Day (days off), 1/1
All pages RBC-Weather 25,000 16,000
static
Teaser in header
(picture 60×40, text up to 60
characters)
2. Week, 1/4 static 650,000 8,750,000
RBC-Weather, thematic projects of
RBC
Teaser (picture 75×75рх, text up
to 90 characters,) link on site of
3. advertiser Week, 1/4 static 50,000 250,000
All pages RBC-Weather
* Costs not include seasonal rates and VAT of 18 percent

23. Video advertizing on RBC
Placing of advertisement in video-content of RBC News (RBC-News block & Rbctv.ru)
Format Type of placing Cost, RUB Views
Pause-roll 1,100 per
Dynamic
Static picture on pause 1000 views
Post-roll – 15 seconds 1,100 per
Dynamic
Commercial after video 1000 views
1.
Post-roll – 60 seconds 1,500 per
Dynamic
Commercial after video 1000 views
Package: player branding +
post-roll (60 seconds) Week, 1/1 static 1,100,000 480,000
+ pause-roll
* Costs not include seasonal rates and VAT of 18 percent

24. Video-banners
RBC Home Page
Cost, RUB.
Format Type of placing loading on Host-initiated
demand loading
Day (workday), 1/1 static 800,000
Day (days off), 1/1 static 95,000
Package: 1/1 static workday
847,500
+ 1/1 static day off
160 320, left, on
1. stock market Markup 50%
Day (workday), 1/4 static 270,000
Day (days off), 1/4 static 32,000
Package: 1/4 static workday
286,000
+ 1/4 static day off
Available two types of video format 4:3 (standard) or 16:9 (wide-form).
Background of video-banner is white by default, available customization for client.
For all video-banners is available option of the FullScreen – video viewing on full screen.
By clicking on started video & viewing it in full screen mode transition to a site of the client is carried out.
Example of video-banner - http://medialand.ru/mytest/rbc.html
* Costs not include seasonal rates and VAT of 18 percent

25. Video-banners
RBC-News block
Cost, RUB.
Format Type of placing loading on Host-initiated
demand loading
Day (workday), 1/4 static 150,000
2. 240х200, top right Markup 50%
Day (days off), 1/4 static 75,000
400 per 1000
Dynamic
views
Dynamic 300 per 1000
(package 1 mil. views) views
1/2 screen х300, bottom
center Dynamic 280 per 1000 Option is not
3. (package 2 mil. views) views available
RBC-News,
except section Health
Dynamic 270 per 1000
(package 4 mil. views) views
Dynamic 260 per 1000
(package 6 mil. views) views
* Costs not include seasonal rates and VAT of 18 percent

26. Markups and Seasonal rate
Markups Seasonal rate
Format Markup Month Seasonal rate Month Seasonal rate
Screenglide January 0.6 July 0.7
30%
(doubles on one of its sides on mouseover)
February 0.7 August 0.7
Screenglide
(increases by 3 times on one of its sides on 50%
mouseover)
March 1.0 September 1.25
Expandable leaderboard 100% х 60
50%
(host-initiated)
April 1.1 October 1.25
Expandable leaderboard 100% х 90
50% + 35%
(host-initiated) May 1.0 November 1.25
Video
50% June 1.0 December 1.25
(host-initiated)
Geo-targeting, markups on dynamic placement
Region Markup
Moscow and Moscow area 30%
Other regions of Russia 15%

27. Our Partners. Join Our Team!

28. History and Achievements

29. Contact Details
For details on advertising please contact
Tel.: + 7 (495) 363 1111, ext. __________
Name of contact person:_____________
We look forward to cooperate with you!