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Business review mediakit 2013


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Business review mediakit 2013

  1. 1. Let’s talk business 1
  2. 2. Multi-platform exposure PRINT • ONLINE • EVENTS objective reporting community-building events premium international audience 2
  3. 3. PRINTBusiness Review weekly magazine• Published continuously since 1998• In touch with the international communityin Romania• A growing local readership• Business Review is Romania’s English-languagebusiness magazine, serving international investors,top local management, diplomats and businesstravelers• Business Review was one of the first and onlypublications in Romania to successfully separateeditorial content from advertising 3
  4. 4. • An emerging platform for news and analysis about local business and life & living in Romania • Redesigned in 2012 • Targeted newsletters • Downloadable industry reports • Fresh daily-updated content: news, business events, city & culture 4
  5. 5. BR Networking/ Premium Exposure /Targeted Audience • High-profile, community-building events gathering investors, decision-makers, public officials and government representatives to discuss the issues impacting business decisions • 21 events a year • 700 companies attending • 2000 participants 5
  6. 6. Business COUNTRY specialFORUM FOCUS series workshopsEvents in the Industry Forum series concentrate Business Review Country Focus is a series Business owners and professionalson different industries that are shaping Romania’s of evening networking meetings dedicated to constantly face tough challenges, ever-economy. the most dynamic foreign communities of in- changing issues and confusing complexities vestors active in Romania. It looks to discov- surrounding the legal and tax environmentDiscussions center on challenges facing players er and explain the connections between thein the industry, strategic approaches and trends in in Romania. Business Review workshopsthe industry, government position & strategy. local and foreign business markets, offering provide insight and help practitioners and excellent networking and information business owners navigate and deal withAudience:Government representatives and other officials, critical executives in the industry, professionals,investors, entrepreneurs, consultants. Audience: Audience: Top management representatives of foreign CFO, business owners & entrepreneurs, tax business communities, officials from the managers, tax consultants. Ministry of Foreign Affairs, ambassadors, Event format: 3-4 workshops of 1h30 min representatives of bilateral chambers of each with short coffee breaks in between; 50 commerce and trade offices, local business- participants per workshop. people. 6
  7. 7. Business Reviewinvestment awards The Annual Investment Awards recognizie the achievements of the Romanian business community over the previous year and celebrate leading companies and individuals actively investing in Romania. An independent jury ensures the integrity and transparency of the judging process. Audience: 200 of Romania’s top business and government leaders from all main sectors, leading foreign investors and companies, diplomats and business VIPs. 7
  8. 8. BR print brand extensionsBusiness Review Guides BR Bucharest City Guide Listings and reviews covering sightseeing on sightseeing options in Bucharest, the local public transport network, restaurants and coffeehouses, the city’s old center and nightlife BR Legal Guide Explanations and analysis of how legislation impacts those conducting business in Romania BR Telecom Guide The latest developments in the telecom industry 8
  9. 9. Advertising opportunitiesBRANDED CONTENTPRINT & ONLINE Sponsored section Partner content Special advertising sections Sponsored industry reports 9
  10. 10. Business Reviewtarget & readershipTargetBusiness Review addresses an elite business community of top-level executives, senior managers,investors and decision makers, both foreigners and Romanians, all doing business in Romania orplanning to enter this business market.Readership*Business Review subscribers appreciate the magazine’s balanced structure and content of news,analysis and advertising pages.80% of Business Review readers consider the magazine offers relevant information, that they canuse in their everyday work.70% of Business Review readers find that reading the magazine gives them a competitive advantage.75% of Business Review readers appreciate the usefulness of the advertising pages.Business Review readers are active people, who work out at least once a week, eat out dwo or threetimes a week and spend at least one holiday a year abroad. 70% of them travel at least one weekendper month.The vast majority of Business Review readers have bank accounts and own at least one car andhouse. 20% of them have a holiday home82% of Business Review readers followed post graduate classes, training and specialized courses,20% of have studied abroad. The top two specialties are Real estate and construction*data extracted from Business Review readership study conducted by 10
  11. 11. Business Reviewdistribution Distribution structure Special Events VIP Subscriptions VIP Subscriptions Paid Subscriptions Paid Subscriptions Media Agencies Media Agencies Chambers of Commerce, Stock Exchange Chambers of Commerce, Stock Exchange Bars & Restaurants Business Centers Medical & Health Centers Banks Business Centers Outside Romania 2% Hotels (minimum 4 stars) Hotels (minimum 4 stars) Bucharest Banks Moldova 73% Medical & Health Centers 6% Bars & Restaurants Muntenia 8% Special Events Transylvania 11%Distribution through airlinesBusiness Review distributed on board Print Run: 10,000 copiesDistribution through the Romanian Cultural Institute missions in: Subscriptions: 1,000 copiesBerlin, Brussels, Budapest, London, New York, Paris, Prague, Rome, Tel Aviv, Warsaw, Vienna Free & Promo: 9,000 copies 11
  12. 12. Business Reviewratecard1/1 PAGE 1/2 PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE INSIDE 1/8 PAGE INSERT BACK JUNIOR COVER 10000 COVER Trim size Portrait 234 x 300 mm 103 Portrait Trim size Trim size(+ 5 mm bleed) x 103 x 128 234 x 300 mm 103 x 106 234 x 300 mm 263 mm Portrait Portrait (+ 5 mm bleed) mm (+ 5 mm bleed) mm 49,5 156,5 x 171,5 mm Landscape x Landscape Landscape 210 x 128 mm 210 x 60 mm 27 x 210 mm 128 mm 3900 2750 2550 1500 950 4800 770 2000 5800 x1 SPREAD Deadlines Payment Cancellation Date of publication: every Monday, except the The client is invoiced once the publication Cancellation of an ad and/or changing its first two weeks in August. Space reservation: is printed. Payment is due within 5 working content or schedule must be submitted to 15 days before publication date. Advertising days from the invoice date. After this period the publisher in writing before the space Double page material: the Thursday before publication there is a 1% penalty added to the invoice’s reservation deadline. ads cancelled after the SPREAD date. value. Payment in advance for a minimum of reservation deadline will be billed at 100%. 468 x 300 mm 50% of all the contracted advertising space is • prices are in EURO, for full color ads and do Guaranteed position fee subject qualifies for a 3% discount not include VAT. The rates are for space only, The guaranteed position of the contracted Delivery and charges associated with the based on receiving readyto- space requires an extra 15% and is subject published advertising materials are the print materials; to availability. responsibility of the advertiser. • Black & White ADs are subject to a 20% discount off the rate card; Advertising materials Special formats and additional charges • all discounts apply sequentially. DIGITAL ONLY! We can use pre-designed ADs • right hand page - 10% that come on Mac or PC formatted CD, or by • 2 or more formats on consecutive pages - 20% For any details, please contact our e-mail, in the following formats: • advertorials - 15% advertising team. Phone no, • QuarkXPress (must include fonts); • mirror strips- 20% email: • Adobe Illustrator or Freehand (must include fonts or convert them to outlines); • Adobe Photoshop (TIFF, EPS or JPEG formats, 300 dpi resolution, CMYK. 12
  13. 13. Business Reviewonline ratecardAdvertising type SIZE FORMAT Monthly priceLeader- board banner 728 x 90 Flash banner 300Rectangle banner 300 x 250 Flash banner 200Homepage Takeover banner 1365 x 196 Flash bannerSection branding 645 x 80 Flash bannerAdvertorial home page or section Text + link 400Site branding Flash banners 1300Leader - board bannner in BR Daily JPG 400 13
  14. 14. Business Reviewcontact Publisher: Anca Ionita Sales&Events Director:Address: 10 Italiana Str., 2nd floor, Ap. 3 Oana MOLODOIPhone: +40 31 040 09 31 oana.molodoi@business-review.roFax: +40 31 040 09 Advertising Sales Ana-Maria NEDELCU Editor-in-Chief: Simona FODOR Marketing Manager: Ana Stanca 14