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Truth or Dare: How to Connect with Pros

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This presentation was used for the OU Social Media Summit on Saturday, February 4. This presentation was created to teach students how to appropriately connect with professionals online.

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Truth or Dare: How to Connect with Pros

  1. 1. Truth or Dare? How to Connect with Pros THE APPROPRIATE WAY TO CONNECT ONLINE Erin Pope & Hanna Balla
  2. 2. truthHanna and Eringraduated within thelast five years.
  3. 3. dareWhat was the mosteffective means ofcommunication whenwe were students?
  4. 4. When did social media take off? Between 2004 to 2006 Social networking now accounts for 22% of all time spent online in the US Countless communication channels Twitter, LinkedIn, Facebook, texting, email, blogs, Google+
  5. 5. truthIn August 2011, the PewInternet Survey showed65% of online adultsuse social networkingsites.
  6. 6. Users like social media Positive reinforcement!
  7. 7. dareWhat is the mostpopular online activityamong Internet users? 61% of survey respondents say they use email every day
  8. 8. Connecting via emailBefore you send…- Introduce yourself- Ask yourself, what‟s the point of this email?- Keep it short- Grammar. Refrain from txt abbreviations
  9. 9. truthAccording to the PewResearch Center, 13% ofonline adults useTwitter, and half ofTwitter users access theservice on a cell phone Number of tweets per second
  10. 10. Connecting on Twitter- Appropriate Twitter handle- Utilize the profile- „New York Times‟ rule- In the end, humans want to interact with other humans
  11. 11. truthRoughly 50% of theusers on LinkedIn havetitles such as managers,principals, owners,CEOs or vice presidents
  12. 12. Connecting on LinkedIn- Utilize the Professional “Headline”- Write your own introductory message- How do I know you?- Don‟t request a recommendation if you haven‟t worked directly with the contact- Do not stretch the truth- Don‟t beg for connections
  13. 13. truthAt the end of 2011,Facebook had 845million monthly activeusers. 485 million aredaily active users. Thisis a 39% and 48%increase respectively,from the end of 2010.
  14. 14. Connecting on Facebook- Lines are blurring between personal and professional lives on social media- Think about who you want to friend on Facebook- Check your privacy settings- Create different lists- Find groups/organizations with your professional aspirations
  15. 15. truthAccording to Reppler,90% of recruiters andhiring managers view acandidate‟s profile on asocial network as partof their screeningprocess.
  16. 16. Other communication channels Blogs  Have a voice – comment! Google+  Form circles and stay connected  Similar to how to connect on Facebook
  17. 17. Helpful Tips Don‟t forget your manners – thank you! Hand-written notes are never looked down upon Proofread. More than once. Think before you blog, tweet, Facebook, etc. Do not use connections to get their contacts Stay in touch
  18. 18. dare• BE YOURSELF• CONNECT WITH PROFESSIONALS ONLINE• TAKE RISKS. DON’T BE AFRAID TO GO OUT AND JOIN THE CONVERSATION• LISTEN, ENGAGE AND LEARN
  19. 19. Connect with us!Erin PopeNationwide Children‟s HospitalColumbus, Ohio@epopelinkedin.com/in/erinpopeErin.Pope@NationwideChildrens.orgHanna BallaNationwide Children‟s HospitalColumbus, Ohio@hannaballalinkedin.com/in/hannaballaHanna.Balla@NationwideChildrens.org

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