Erin: When Hanna and I were in your shoes, we both relied heavily on email. This was really the only means of professional communication online before social media came into the picture.
Hanna: If you take a look at the chart, you can see where the major channels really took off – between 2003 to 2006. There are so many social media channels to communicate with professionals, what’s the best way?
Erin: Survey results showed many consumers were using positive words about social media: Good, fun, interesting, convenient, great, etc. So, you have that in your favor!
Hanna: People are still using email. This is really the first thing I do when connecting with professionals – send an email first, then connect to their social media channels.
Beginner session 1: The Appropriate Ways to Connect Online
Truth or Dare? How to Connect with Pros THE APPROPRIATE WAY TO CONNECT ONLINE Erin Pope & Hanna Balla
truthHanna and Eringraduated within thelast five years.
dareWhat was the mosteffective means ofcommunication whenwe were students?
When did social media take off? Between 2004 to 2006 Social networking now accounts for 22% of all time spent online in the US Countless communicationchannels Twitter, LinkedIn, Facebook, texting, email, blogs, Google+
truthIn August 2011, the PewInternet Survey showed65% of online adultsuse social networkingsites.
Users like social media Positive reinforcement!
dareWhat is the mostpopular online activityamong Internet users? 61% of survey respondents say they use email every day
Connecting via emailBefore you send…- Introduce yourself- Ask yourself, what‟s the point of this email?- Keep it short- Grammar. Refrain from txt abbreviations
truthAccording to the PewResearch Center, 13% ofonline adults useTwitter, and half ofTwitter users access theservice on a cell phone Number of tweets per second
Connecting on Twitter- Appropriate Twitter handle- Utilize the profile- „New York Times‟ rule- In the end, humans want to interact with other humans
truthRoughly 50% of theusers on LinkedIn havetitles such as managers,principals, owners,CEOs or vice presidents
Connecting on LinkedIn- Utilize the Professional “Headline”- Write your own introductory message- How do I know you?- Don‟t request a recommendation if you haven‟t worked directly with the contact- Do not stretch the truth- Don‟t beg for connections
truthAt the end of 2011,Facebook had 845million monthly activeusers. 485 million aredaily active users. Thisis a 39% and 48%increase respectively,from the end of 2010.
Connecting on Facebook- Lines are blurring between personal and professional lives on social media- Think about who you want to friend on Facebook- Check your privacy settings- Create different lists- Find groups/organizations with your professional aspirations
truthAccording to Reppler,90% of recruiters andhiring managers view acandidate‟s profile on asocial network as partof their screeningprocess.
Other communication channels Blogs Have a voice – comment! Google+ Form circles and stay connected
Helpful Tips Don‟t forget your manners – thank you! Hand-written notes are never looked down upon Proofread. More than once. Think before you blog, tweet, Facebook, etc. Do not use connections to get their contacts Stay in touch
dare• BE YOURSELF• CONNECT WITH PROFESSIONALS ONLINE• TAKE RISKS. DON’T BE AFRAID TO GO OUT AND JOIN THE CONVERSATION• LISTEN, ENGAGE AND LEARN