This is a presentation I held several times during a period of q3/2008 until approx q2/2009. Most companies approached me with an attitude that this "social media problem" could be solved by setting up a website, putting up a facebook fanpage, hiring an agency and done. I had to explain that social media's influence goes a lot deeper than being just another communication channel to distribute corporate messages. Without verbal speech, the presentation is less informative than live (which i can present between 45 and 120 min), but I think the major approach comes across well.
43. Blogs Reviews Challenge 2: Find the right social media tools for your employees and their purposes. Social Networks Communities Micro- Blogging Own platforms
47. We don‘t have thisproblem in most European corporations.
48. Most images from istockphoto.com dreamstime.com And some from the web: Thanks in advance to Kraftwerk, Don Corleone, Lenor, the Lemmings, the Indian Chiefs, the party people and„The Gods must be crazy“.