UEFA Champions League Facebook Showdown                  vs.
Foreword          Scope:          • Only outside data captured (visible to everyone, no FB insights)          • Only inter...
Number of Fans by May 25, 2011          million fans                          million fans                         15,1   ...
Number of Fans by May 25, 2011                                Ranking by Fanpagelist.com                                Ma...
Number of Fans             1:0Slide 5                    Technology is our friend blog
Post frequency, post type distribution          during April 2011: 50 posts             during April 2011: 89 posts       ...
Post frequency, post type distribution          Number of posts during April 2011                                         ...
Post type distribution, post frequency                         1:1Slide 8                                            Techn...
Engagement with posts          percentage of fans that engaged              percentage of fans that engaged          with ...
Highest engaging posts                          0,294%                                     0,312%           1,188% of fanb...
Engagement with posts                 1:2Slide 11                           Technology is our friend blog
Likes and comments           percentage of comments                       percentage of comments           with each post‘...
Most commented posts (in relation to likes)                          0,294%                                     0,312%    ...
Likes and comments                1:3Slide 14                        Technology is our friend blog
Posting content – sharing media           share of photos and                          share of photos among posts        ...
Media posts with most feedback                                                                     0,312%           0,656%...
Sharing media              2:3Slide 17                   Technology is our friend blog
Networking within Facebook – exploiting FB features                      16,39%           Likes 15 additional pages      L...
Networking within Facebook – exploiting FB features                     16,39%           6 custom pages                 4 ...
Exploiting Facebook features                     3:3                    overtimeSlide 20                                  ...
Player activity on Facebook           Messi, Pique, Villa: approx. 17,5 million fans   Rooney, Scholes, Ferdinand: approx....
Embracing social media - fans            http://www.thefirstpost.co.uk/63091,news-comment,news-politics,croatian-referee- ...
Embracing social media - players                http://images.teamtalk.com/08/12/800x600/Red-card_1616371.jpg             ...
Players in social media                  4:3                in overtimeSlide 24                             Technology is ...
Find more on   Technology is our friend           Credits           Images from    Facebook.com, Manchester Utd., FC Barce...
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UEFA Champions League Final 2011: Facebook Fanpage Showdown - FC Barcelona vs. Manchester United

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The ultimate comparison of the UEFA Champions League 2011 finalists' Facebook Fanpages - that accidentally also are the most successful sports team pages on Facebook overall: FC Barcelona and Manchester United

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UEFA Champions League Final 2011: Facebook Fanpage Showdown - FC Barcelona vs. Manchester United

  1. 1. UEFA Champions League Facebook Showdown vs.
  2. 2. Foreword Scope: • Only outside data captured (visible to everyone, no FB insights) • Only international posts (language English (US), location Berlin) • Post analysis: 60+ posts from May 16 and before • Post frequency, post type distribution: All posts in April 2011 • Data published here is only valuable as directional informationSlide 2 Technology is our friend blog
  3. 3. Number of Fans by May 25, 2011 million fans million fans 15,1 14,26 14,21 13,18 +5,9% +7,8%Slide 3 Technology is our friend blog
  4. 4. Number of Fans by May 25, 2011 Ranking by Fanpagelist.com May 25, 2011Slide 4 Technology is our friend blog
  5. 5. Number of Fans 1:0Slide 5 Technology is our friend blog
  6. 6. Post frequency, post type distribution during April 2011: 50 posts during April 2011: 89 posts share of links among all posts: 82,0% share of links among all posts: 73,03% video other photo links linksSlide 6 Technology is our friend blog
  7. 7. Post frequency, post type distribution Number of posts during April 2011 Share of links among posts in April 2011 Average from 16 sports related Facebook fanpages, including NBA, NFL (posts in January 2011), NHL, ESPN Soccernet, Cristiano Ronaldo, David Beckham, Yahoo! Sports, Nike Football, Bayern Munich, FIBA, Vancouver 2010 (Feb 2010) and others.Slide 7 Technology is our friend blog
  8. 8. Post type distribution, post frequency 1:1Slide 8 Technology is our friend blog
  9. 9. Engagement with posts percentage of fans that engaged percentage of fans that engaged with each post (like, comment) with each post (like, comment) 0,294% 0,312% 61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16 Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fans 29,4% shown for illustration 31,2% shown for illustrationSlide 9 Technology is our friend blog
  10. 10. Highest engaging posts 0,294% 0,312% 1,188% of fanbase liked and/or commented 1,658% of fanbase liked and/or commented 61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16 Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fansSlide 10 Technology is our friend blog
  11. 11. Engagement with posts 1:2Slide 11 Technology is our friend blog
  12. 12. Likes and comments percentage of comments percentage of comments with each post‘s feedback with each post‘s feedback 10,09% 13,86% 0,294% 61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16 Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fansSlide 12 Technology is our friend blog
  13. 13. Most commented posts (in relation to likes) 0,294% 0,312% 37,17% of feedback are comments 30,12% of feedback are comments 61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16 Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fansSlide 13 Technology is our friend blog
  14. 14. Likes and comments 1:3Slide 14 Technology is our friend blog
  15. 15. Posting content – sharing media share of photos and share of photos among posts videos among posts (no videos) 16,39% 9,4% 61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16 Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fansSlide 15 Technology is our friend blog
  16. 16. Media posts with most feedback 0,312% 0,656% of fanbase liked and/or commented 0,608% of fanbase liked and/or commented 61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16 Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fansSlide 16 Technology is our friend blog
  17. 17. Sharing media 2:3Slide 17 Technology is our friend blog
  18. 18. Networking within Facebook – exploiting FB features 16,39% Likes 15 additional pages Likes 1 additional page 7 of those by FCBSlide 18 Technology is our friend blog
  19. 19. Networking within Facebook – exploiting FB features 16,39% 6 custom pages 4 custom pagesSlide 19 Technology is our friend blog
  20. 20. Exploiting Facebook features 3:3 overtimeSlide 20 Technology is our friend blog
  21. 21. Player activity on Facebook Messi, Pique, Villa: approx. 17,5 million fans Rooney, Scholes, Ferdinand: approx. 6,7 million fansSlide 21 Technology is our friend blog
  22. 22. Embracing social media - fans http://www.thefirstpost.co.uk/63091,news-comment,news-politics,croatian-referee- gives-yellow-card-to-player-for-dying http://www.guardian.co.uk/football/2011/apr/25/darron-gibson-quits-twitter-abuseSlide 22 Technology is our friend blog
  23. 23. Embracing social media - players http://images.teamtalk.com/08/12/800x600/Red-card_1616371.jpg http://deadspin.com/5804120/totally-anonymous-soccer- player-sues-twitter-for-saying-ryan-giggs-had-an-affairSlide 23 Technology is our friend blog
  24. 24. Players in social media 4:3 in overtimeSlide 24 Technology is our friend blog
  25. 25. Find more on Technology is our friend Credits Images from Facebook.com, Manchester Utd., FC Barcelona, thefirstpost.co.uk, guardian.co.uk, deadspin.com, teamtalk.comSlide 25 Technology is our friend blog

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