Focused Idea                                                         MOBILE MARKETING CONSULTING                          ...
WHY THE URGENCY… There are 6.8 billion people on the planet. 5.1 billion of  them own a cell phone, but only 4.2 billion ...
START SEEING GREEN If your business is not  taking advantage of the  Mobile ad space, you’re  missing out on the  hottest...
INTRODUCTIONFocused Idea, LLC     FocusedIdea.com
WHO WE ARE…                            www.focusedidea.comWe are a web development and            mobile marketing campaig...
A SAMPLE OF OUR CLIENTS We have a wide range of expertise from mom and pop shops to large   corporationsFocused Idea, LLC...
THE TRIPLE THREATFocused Idea, LLC   FocusedIdea.com
HIT CUSTOMERS FROM 3ANGLES                    1     Mobile Website or                          Landing Page               ...
DOMINATE THE COMPETITION Most businesses do not have any of the above Some use a maximum of 1 or 2 of the  channels to r...
MOBILE                                 WEBSITEFocused Idea, LLC   FocusedIdea.com
WHY MOBILE? FACT: Customers are using mobile to find your  competition        Source: Google "Understanding Smartphone Us...
WHERE’S YOUR PHONE?It takes 26 hours for the    average person to  report a lost wallet. It   takes 68 minutes for  them t...
TV There are  MORE mobile  phones on the  planet than  there are TVs        Source: JupiterFocused Idea, LLC         Focu...
MOBILE SEARCH 70% of all mobile searches  result in action within 1 hour        Source: Mobile Marketer Mobile coupons g...
WHERE’S YOUR PHONE?   91% of all U.S. citizens have their    mobile device within reach 24/7   Source: Morgan Stanley     ...
WHERE SHALL WE GO?? Searching for local businesses is  the #1 way people use smart  phones        source: google …unfort...
BE HONEST, YOUR SITE SU…Focused Idea, LLC   FocusedIdea.com   210-568-9344
HOW CUSTOMERS BENEFIT                                         Non Mobile Website   Mobile Website   User friendly   Load...
MOBILE                    LANDING PAGEFocused Idea, LLC   FocusedIdea.com
LANDING PAGES      Don’t want a  full-blown website?Focused Idea, LLC   FocusedIdea.com   210-568-9344
LANDING PAGE BENEFITS1.   To the point2.   Effective conversions3.   Testing ground prior to full-blown sites4.   Less exp...
TAP2CALL INTEGRATIONClick once and customers can ring you automatically!Focused Idea, LLC   FocusedIdea.com         210-56...
SMS INTEGRATIONCustomers click to be added to your promotional list!Focused Idea, LLC   FocusedIdea.com          210-568-9...
E-MAIL INTEGRATIONCustomers enter their e-mail to be added to your list!Focused Idea, LLC   FocusedIdea.com           210-...
SOCIAL MEDIA LANDING PAGE1. New technology to integrate mobile landing     pages with Facebook, Twitter & YouTube2.   Fuse...
FACEBOOK INTEGRATIONCustomers become fans or like a page with one click!Focused Idea, LLC   FocusedIdea.com         210-56...
TWITTER INTEGRATIONCustomers Tweet about your business with one click!Focused Idea, LLC   FocusedIdea.com        210-568-9...
YOUTUBE INTEGRATION      Customers see a video about your business!Focused Idea, LLC    FocusedIdea.com         210-568-9344
SMS COUPON                               CAMPAIGN   Infographic courtesy of   Infographic IgnitionFocused Idea, LLC       ...
SMS MARKETING HOW ARE YOU STAYING IN  TOUCH WITH YOUR  CUSTOMERS? Text messaging has been  estimated to be 5 times more ...
SMS MARKETINGUnique Features:                            SMS Marketing Benefits:•   It has 97% open rates                 ...
THE AMERICAN LOVE AFFAIRWITH TEXTING 89% of the population has a  mobile phone! 90% use mobile phones for  TEXTING 95% ...
YOUR CLIENTS LOVE TO TEXT It takes 90 minutes for the  average person to respond to  an email It takes 90 seconds for th...
GOTTA READ THAT TEXT… Text messaging is 5X more effective than  direct mail and 10X more effective than  newspaper advert...
AND MORE TEXTS…Focused Idea, LLC   FocusedIdea.com   210-568-9344
BUILDING A SUBSCRIBER LIST Offer the customer an SMS coupon or   freebie Give customer a “special code” to text   to a n...
#1 – CREATE OFFER Give customers a small card or flyer with   their purchase Have flyers or a big offer sign in front of...
#2 – CUSTOMER SENDS TEXT                    This automatically  To: 72727                               Pizza Hut: $2 OFF ...
#3 – AUTOMATED SMS OFFERS Automated but customized sms service  sends coupons to customers to bring  them back to spend m...
CUSTOMIZED SMS MARKETING                      Selection of services offered:                         Appointment reminder...
MOBILE                                       APPSFocused Idea, LLC   FocusedIdea.com
WHY MOBILE APPS? FACT: Mobile app downloads will reach76.9 billion in  2014 And will generate $35 billion in sales      ...
WHY MOBILE APPS? FACT: Your customers prefer apps over mobile websites        Sources: comScore, Alexa, Flurry Analytics,...
WHY THE RUSH?? In just over 3 years, over 20 billion apps  have been downloaded between iPhone  and Android devices 40% ...
QR CODES Are like “barcodes” in that you    scan them with your mobile phone    anywhere that it is placed   Once scanne...
LOYALTY COUPON QR CODES GPS coupons based on location Customers ‘check in’    to receive special    offers when near    ...
GOOGLE+ LOCAL Allows customers to easily  find you Drives customers who  already have interest Great review scores  inc...
PUSH NOTIFICATIONS Inform customers about:   – Coupons   – Offers   – Simple updates about     your businessFocused Idea,...
SOCIAL NETWORKING APPS Link customers to  Facebook or  Twitter fan or  follower pages 40% of social  media users access ...
SIMPLE AS INFO Simple app just  giving info Info on products  and services Restaurant menus Multiple formats:  PDF or ...
CUSTOMIZED APPS                       Selection of services offered:                          QR codes                   ...
YOUR CUSTOMIZED OFFERFocused Idea, LLC   FocusedIdea.com
OUR SPECIAL OFFER #1                    SMS Campaign Meet for a personalized mobile marketing  strategy session We work ...
OUR SPECIAL OFFER #2                    Mobile Website Basic plan starts with 7 pages Includes custom graphics and desig...
OUR SPECIAL OFFER #3                Mobile Landing Page One Tap2Call, SMS or E-mail landing page Includes custom graphic...
OUR SPECIAL OFFER #4Social Media Mobile Landing Page One Facebook, Twitter or YouTube landing  page Includes custom grap...
OUR SPECIAL OFFER #5               Customized Web App Consultation to determine targeted web app Web app creation Hosti...
NEXT STEPSFocused Idea, LLC    FocusedIdea.com
CONTACT US TODAY! Focused Idea, LLC (BBB A+ Rating) Discuss specifics including customizations or  additional offers Co...
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Why Your Business Should Have a Mobile Marketing System

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  • So Why Mobile ?Your Customers are using mobile devices. If they can't find you they will find your competition.95% of smartphone users have searched for local information.61% of users call a business after searching and 59% visit the location.90% of these people act within 24 hours
  • Mobile app downloads will reach76.9 billion in 2014 and will generate $35 billion in sales.in just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices.Mobile apps provide the best mobile experience possible to consumers.
  • Your customers prefer apps over mobile websites.Your customers are now spending more time browsing on their phone that on their computer.
  • A mobile application can offer Loyalty Programs, GPS coupons, QR code coupons
  • Push notificationsUse push notifications to update your customers instantly on specials, offers, holiday hours and product updates. Push notifications break the barrier between you and your customers and is included completely FREE with our package. Compare to SMS texting plans on average cost $200/month
  • Customers can link to your social media pages
  • Mobile apps can display information on products and services.Restaurant menus, events and show your location on a map with directions.
  • How to get startedContact Us anytime by Phone: at (905) 648-9342 or Email Us at: Sales@AutumnFire.comYou can also Visit our website at: www.AutumnFire.comThanks Hope to hear from you soon
  • Why Your Business Should Have a Mobile Marketing System

    1. 1. Focused Idea MOBILE MARKETING CONSULTING Focused Idea is a web development and mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value. Revenues Technology PersonalityRevenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with realservices on an incentive scheme to ensure edge mobile technology delivering clients who have real customers. We valuethat the value you receive is maximized. campaigns that wow customers ensuring each client and create customized top notch conversion rates. products to fit your business. Focused Idea, LLC FocusedIdea.com 210-568-9344
    2. 2. WHY THE URGENCY… There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Source: Mobile Marketing Association Asia 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source: Morgan Stanley 3 out of 5 searches are done using a mobile phone. 70% of all mobile searches result in action within 1 hour. Source: Mobile MarketerFocused Idea, LLC FocusedIdea.com 210-568-9344
    3. 3. START SEEING GREEN If your business is not taking advantage of the Mobile ad space, you’re missing out on the hottest trend that’s getting small businesses seeing Green again.Focused Idea, LLC FocusedIdea.com 210-568-9344
    4. 4. INTRODUCTIONFocused Idea, LLC FocusedIdea.com
    5. 5. WHO WE ARE… www.focusedidea.comWe are a web development and mobile marketing campaigns to fitmobile marketing consulting firm their needs. We are a full-servicethat creates campaigns for firm offering SMS text campaigns,businesses via various channels to mobile websites, landing pages andensure effectiveness and revenue mobile apps to allow your businessgeneration. to reach customers throughOur clients include Helotes Humane multiple channels.Society, MyTexasPI.com, andAthleticsCubed.com. We have builtour company around our clients bytaking the time to personalize theirFocused Idea, LLC FocusedIdea.com
    6. 6. A SAMPLE OF OUR CLIENTS We have a wide range of expertise from mom and pop shops to large corporationsFocused Idea, LLC FocusedIdea.com 210-568-9344
    7. 7. THE TRIPLE THREATFocused Idea, LLC FocusedIdea.com
    8. 8. HIT CUSTOMERS FROM 3ANGLES 1 Mobile Website or Landing Page SMS Coupon 2 Campaign 3 Mobile AppsFocused Idea, LLC FocusedIdea.com 210-568-9344
    9. 9. DOMINATE THE COMPETITION Most businesses do not have any of the above Some use a maximum of 1 or 2 of the channels to reach customers Rarely do businesses use apps but the market has exploded Beat your competitors and dominate the market by reaching your customers via 3 channelsFocused Idea, LLC FocusedIdea.com 210-568-9344
    10. 10. MOBILE WEBSITEFocused Idea, LLC FocusedIdea.com
    11. 11. WHY MOBILE? FACT: Customers are using mobile to find your competition Source: Google "Understanding Smartphone Users," 2011Focused Idea, LLC FocusedIdea.com 210-568-9344
    12. 12. WHERE’S YOUR PHONE?It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. Source: UnisysFocused Idea, LLC FocusedIdea.com 210-568-9344
    13. 13. TV There are MORE mobile phones on the planet than there are TVs Source: JupiterFocused Idea, LLC FocusedIdea.com 210-568-9344
    14. 14. MOBILE SEARCH 70% of all mobile searches result in action within 1 hour Source: Mobile Marketer Mobile coupons get 10 times the redemption rate of traditional coupons Source: Borrell Associates Infographic courtesy of InfographicIgnitionFocused Idea, LLC FocusedIdea.com 210-568-9344
    15. 15. WHERE’S YOUR PHONE? 91% of all U.S. citizens have their mobile device within reach 24/7 Source: Morgan Stanley 9% 91%Focused Idea, LLC FocusedIdea.com 210-568-9344
    16. 16. WHERE SHALL WE GO?? Searching for local businesses is the #1 way people use smart phones source: google …unfortunately normal websites look sloppy and are hard to use on small mobile screensFocused Idea, LLC FocusedIdea.com 210-568-9344
    17. 17. BE HONEST, YOUR SITE SU…Focused Idea, LLC FocusedIdea.com 210-568-9344
    18. 18. HOW CUSTOMERS BENEFIT Non Mobile Website Mobile Website User friendly Loads fast Easy to see Easy to read Easy to take action Easy to find your location Special offers and coupons Drives targeted traffic that wants to buy Online retailers - a mobile site can increase consumer engagement by 85% Website visitors are 51% more likely to do business with an online retailer with a mobile siteFocused Idea, LLC FocusedIdea.com 210-568-9344
    19. 19. MOBILE LANDING PAGEFocused Idea, LLC FocusedIdea.com
    20. 20. LANDING PAGES Don’t want a full-blown website?Focused Idea, LLC FocusedIdea.com 210-568-9344
    21. 21. LANDING PAGE BENEFITS1. To the point2. Effective conversions3. Testing ground prior to full-blown sites4. Less expensive5. Integrated with tap-to-call, SMS, & e-mail technology6. New options to integrate with Facebook, Twitter & YouTubeFocused Idea, LLC FocusedIdea.com 210-568-9344
    22. 22. TAP2CALL INTEGRATIONClick once and customers can ring you automatically!Focused Idea, LLC FocusedIdea.com 210-568-9344
    23. 23. SMS INTEGRATIONCustomers click to be added to your promotional list!Focused Idea, LLC FocusedIdea.com 210-568-9344
    24. 24. E-MAIL INTEGRATIONCustomers enter their e-mail to be added to your list!Focused Idea, LLC FocusedIdea.com 210-568-9344
    25. 25. SOCIAL MEDIA LANDING PAGE1. New technology to integrate mobile landing pages with Facebook, Twitter & YouTube2. Fuses the two hottest markets together3. Enables maximal exposure & marketing with the best targeted reachFocused Idea, LLC FocusedIdea.com 210-568-9344
    26. 26. FACEBOOK INTEGRATIONCustomers become fans or like a page with one click!Focused Idea, LLC FocusedIdea.com 210-568-9344
    27. 27. TWITTER INTEGRATIONCustomers Tweet about your business with one click!Focused Idea, LLC FocusedIdea.com 210-568-9344
    28. 28. YOUTUBE INTEGRATION Customers see a video about your business!Focused Idea, LLC FocusedIdea.com 210-568-9344
    29. 29. SMS COUPON CAMPAIGN Infographic courtesy of Infographic IgnitionFocused Idea, LLC FocusedIdea.com
    30. 30. SMS MARKETING HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS? Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertisingFocused Idea, LLC FocusedIdea.com 210-568-9344
    31. 31. SMS MARKETINGUnique Features: SMS Marketing Benefits:• It has 97% open rates • Gain new clients• It’s immediate • Increase Customer Retention• It’s personal • Increase brand awareness• It’s targeted • Increase loyalty• It’s permission based (opt-in) • Engage your customers• It’s time sensitive • Increase sales• It’s cost effective • Build a mobile database• It’s environmentally friendly • You can get more traffic to your business• It reaches your audience no matter in one hour, from a single TEXT where they are MESSAGE; than in one year from a search engine listing... if you know what youre doing Focused Idea, LLC FocusedIdea.com 210-568-9344
    32. 32. THE AMERICAN LOVE AFFAIRWITH TEXTING 89% of the population has a mobile phone! 90% use mobile phones for TEXTING 95% of SMS texts are read in the first 10 minutes! Read in 10 Min Not Read in 10 MinFocused Idea, LLC FocusedIdea.com 210-568-9344
    33. 33. YOUR CLIENTS LOVE TO TEXT It takes 90 minutes for the average person to respond to an email It takes 90 seconds for the average person to respond to a text message Source: CTIA.orgFocused Idea, LLC FocusedIdea.com 210-568-9344
    34. 34. GOTTA READ THAT TEXT… Text messaging is 5X more effective than direct mail and 10X more effective than newspaper advertising Mobile coupons get 10X the redemption rate of traditional coupons Source: Borrell AssociatesFocused Idea, LLC FocusedIdea.com 210-568-9344
    35. 35. AND MORE TEXTS…Focused Idea, LLC FocusedIdea.com 210-568-9344
    36. 36. BUILDING A SUBSCRIBER LIST Offer the customer an SMS coupon or freebie Give customer a “special code” to text to a number to receive the offer – Example: Text 50PercentPizza to 54390 You now have their number in your database This will be used to send offers that will get them back in your storeFocused Idea, LLC FocusedIdea.com 210-568-9344
    37. 37. #1 – CREATE OFFER Give customers a small card or flyer with their purchase Have flyers or a big offer sign in front of the store or on the wall in your store Give customers an immediate reward relevant to their current purchase to have them act immediately – Example: Receive 10% on your current purchase! Just text 10percent to 87692 Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazi nes, on the internet, Facebook, twitter, emailFocused Idea, LLC FocusedIdea.com 210-568-9344
    38. 38. #2 – CUSTOMER SENDS TEXT This automatically To: 72727 Pizza Hut: $2 OFF any puts them in your Pizza Delivered right to MSG: 2offpizza database so you can your door all weekend now text them through Thurs 3/21. 1(555)555-5555 Reply offers to entice STOP 2end them back to your store!Focused Idea, LLC FocusedIdea.com 210-568-9344
    39. 39. #3 – AUTOMATED SMS OFFERS Automated but customized sms service sends coupons to customers to bring them back to spend more money Limit it to 2-3 promotions per month Each mobile customer in your database will bring you an average of 2 more transactions!Focused Idea, LLC FocusedIdea.com 210-568-9344
    40. 40. CUSTOMIZED SMS MARKETING Selection of services offered:  Appointment reminders  Automated text campaigns  Coupons and special offers  Customer surveys  Product voting  SMS broadcastingFocused Idea, LLC FocusedIdea.com 210-568-9344
    41. 41. MOBILE APPSFocused Idea, LLC FocusedIdea.com
    42. 42. WHY MOBILE APPS? FACT: Mobile app downloads will reach76.9 billion in 2014 And will generate $35 billion in sales Source: IDC Mobile apps provide the best mobile experience possible to consumersFocused Idea, LLC FocusedIdea.com 210-568-9344
    43. 43. WHY MOBILE APPS? FACT: Your customers prefer apps over mobile websites Sources: comScore, Alexa, Flurry Analytics, 2012Focused Idea, LLC FocusedIdea.com 210-568-9344
    44. 44. WHY THE RUSH?? In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices 40% of all Google Maps traffic is from mobile phones 100 Billion “PUSH” Notifications sentFocused Idea, LLC FocusedIdea.com 210-568-9344
    45. 45. QR CODES Are like “barcodes” in that you scan them with your mobile phone anywhere that it is placed Once scanned, customer Scan this QR Code with your immediately sees either a coupon, Smartphone for quick access to our mobile website. website, or other interactive image Code is linked to your mobile Make reservations, see our menu, or order take-out from your mobile phone with click2call ordering! website Place in Ads, Direct Mail, In-Store, Magazines, or other medians Used only with SmartPhonesFocused Idea, LLC FocusedIdea.com 210-568-9344
    46. 46. LOYALTY COUPON QR CODES GPS coupons based on location Customers ‘check in’ to receive special offers when near your location 14 million Americans scanned QR codes in July 2011Focused Idea, LLC FocusedIdea.com 210-568-9344
    47. 47. GOOGLE+ LOCAL Allows customers to easily find you Drives customers who already have interest Great review scores increase your credibility, image and reputation Get quality feedbackFocused Idea, LLC FocusedIdea.com 210-568-9344
    48. 48. PUSH NOTIFICATIONS Inform customers about: – Coupons – Offers – Simple updates about your businessFocused Idea, LLC FocusedIdea.com 210-568-9344
    49. 49. SOCIAL NETWORKING APPS Link customers to Facebook or Twitter fan or follower pages 40% of social media users access sites via their mobile deviceFocused Idea, LLC FocusedIdea.com 210-568-9344
    50. 50. SIMPLE AS INFO Simple app just giving info Info on products and services Restaurant menus Multiple formats: PDF or textFocused Idea, LLC FocusedIdea.com 210-568-9344
    51. 51. CUSTOMIZED APPS Selection of services offered:  QR codes  Loyalty programs  Google+ Local  Reputation management  Push notifications  Social media creation and links  Information appsFocused Idea, LLC FocusedIdea.com 210-568-9344
    52. 52. YOUR CUSTOMIZED OFFERFocused Idea, LLC FocusedIdea.com
    53. 53. OUR SPECIAL OFFER #1 SMS Campaign Meet for a personalized mobile marketing strategy session We work with your business to develop customized and targeted keyword SMS campaigns Follow up with your database to create automatic but personalized coupon generation on a periodic basis .Focused Idea, LLC FocusedIdea.com 210-568-9344
    54. 54. OUR SPECIAL OFFER #2 Mobile Website Basic plan starts with 7 pages Includes custom graphics and designs Google Maps feature for easy accessibility Click2Call feature for instant connection Bonus: QR Code Generator .Focused Idea, LLC FocusedIdea.com 210-568-9344
    55. 55. OUR SPECIAL OFFER #3 Mobile Landing Page One Tap2Call, SMS or E-mail landing page Includes custom graphics and designs Option to upgrade to a mobile website for a discount at a later date .Focused Idea, LLC FocusedIdea.com 210-568-9344
    56. 56. OUR SPECIAL OFFER #4Social Media Mobile Landing Page One Facebook, Twitter or YouTube landing page Includes custom graphics and designs Option to upgrade to a mobile website for a discount at a later date .Focused Idea, LLC FocusedIdea.com 210-568-9344
    57. 57. OUR SPECIAL OFFER #5 Customized Web App Consultation to determine targeted web app Web app creation Hosting for mobile site Facebook and Twitter pages Push notifications, information apps and other options/services available .Focused Idea, LLC FocusedIdea.com 210-568-9344
    58. 58. NEXT STEPSFocused Idea, LLC FocusedIdea.com
    59. 59. CONTACT US TODAY! Focused Idea, LLC (BBB A+ Rating) Discuss specifics including customizations or additional offers Contact Brian Gibbs anytime: – Phone: 210-568-9344 – Email: contact@focusedidea.com – Website: www.focusedidea.comFocused Idea, LLC FocusedIdea.com 210-568-9344

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