Whether you need guerrilla marketing services to increase the awareness of your brand, consult with the guerrilla marketing experts of Engage At Disegno and get the right information on what is required for your guerrilla campaign. More info: http://www.engageatdisegno.com.au/news/article/guerrilla-marketing-consult-or-leave-it-up-to-the-experts/

1. Guerrilla
Marketing:
Consult or leave
it up to the
experts

2. Guerrilla marketing is something that so many
people get wrong. Unfortunately there is this
perception that creating guerrilla marketing
campaigns is easy and simple. Just putting things
together in a matter of days is enough for a
successful execution.

3. Hate to break it to you, but this isn’t reality. This
is the downfall of so many as they underestimate
the amount of time and effort gone into the
guerrilla marketing campaign.

4. Planning is something marketing managers
understand, as it is part of their job description.
Planning and developing marketing campaigns to
drive traffic and increase awareness of the brand
may be second nature.

5. But the catch with guerrilla marketing campaigns
is that even though there have been very
successful campaigns, the amount of planning
and the effort that goes into creating one can be
very complicated. AND planning is only part of
it; the execution of the guerrilla marketing
campaign is the hardest part.

6. The obvious question is why don’t marketing
managers consult with experts who know the ins
and outs of guerrilla marketing? Marketing is
such a big umbrella with so many other types of
marketing and techniques, it is very difficult for
one individual to be an expert in every field. It is
standard for marketing managers to consult with
directors and advertising agencies to create their
TVCs and print campaigns.

7. Hence why is it so rare that marketing managers
who want to create a spectacular guerrilla
marketing campaign do not consult with a
guerrilla marketing expert? It is quite bedazzling.
So why consult with guerrilla marketing experts?
Guidance. Guidance with budget and timeframe
to fit with the concise brief given.

8. Brief
Having a clear and concise brief on what is
required for the guerrilla campaign will give the
event designers an immersive idea about what is
required to carry out the guerrilla marketing
campaign. Given direction on what is needed to
execute, gives a sharper idea about the amount of
money needed as well as time needed to put
together the different elements of a guerrilla
marketing campaign.

9. What do we, as event designers want to see in
your guerrilla marketing brief? Here is a short
checklist for you
•What do you want us to do for you?
• What do you want to achieve and what are your
specific expectations?
• What is your budget?

10. • When do you want to start your campaign and
how long do you want to run it for?
• Who are you targeting?
• Where do you want to execute your guerrilla
marketing campaign?
• Who are the stakeholders involved? Are there any
partners or sponsorships that need to be
considered?

11. This is only some of the questions that need to be
answered in the brief for us, as event designers
and guerilla marketing experts, to gain a full
understanding of what is wanted and expected.

12. To fill the brief with the important information is
vital as it feeds into the budget and timeline, gives
everyone a clear image and direction on what
needs to be implemented before the guerrilla
marketing campaign is executed.

13. Budget
After having a full understanding of the brief,
event designers and experts of guerrilla marketing
are able to provide marketing managers an
educated and informed outlook regarding the
budget. Sometimes the budget allocated to the
guerrilla marketing campaign can be quite tight,
as they have overspent in other areas or have
overlooked the actual amount that is needed to
put on a great campaign.

14. Thus this will affect the outcome and perhaps alter
the amount of elements included. Instead of
having so many small activations, have a singular
element, focusing and streamlining all energy and
resources to make it memorable and reach it’s full
potential.

15. Event designers and experts in guerrilla marketing
would also be able to get the best deals in the
industry due to their network and connections.
Not having a full and rounded understanding of
the price of hire, catering, security and venue hire
can definitely blow out quite a high proportion of
the budget.

16. Timeline
Critical timelines are also so SO important! We
cannot E-M-P-H-A-S-I-S-E that enough! Every
attempted to plan a birthday party with ballons,
catering and the whole shebang your first time?
Or have you not bothered because thinking about
it just gives you such a big headache?

17. Well when planning anything, especially a big
event, the critical timeline is vital as it lists all the
times before the event items would of need to be
booked and locked in. Location, staff, props,
technology and the times of which they are going
to bump in and out all need to be confirmed and
booked to ensure that the event definitely runs to
and on time.

18. It is hence CRITICAL to follow the critical
timeline, as it will lead to things not snowballing
in the end, making everyone stressed and
frustrated! We don’t really want to be treating
people for heart attacks.

19. Overall it is advantageous for marketing managers
to consult and engage with a guerrilla marketing
specialist. Without going through a guerrilla
marketing campaign before or understand the
specific details needed to carry out a large event,
it is very hard to fathom each and every specific
detail needed to execute one.

20. So why not consult or even leave it up to a guerrilla
marketing expert?
http://www.engageatdisegno.com.au/