Social Media for Professional Use: Don’t Be Left Behind<br />Eileen O’Brien<br />Director, Search & Innovation<br />Siren ...
What Is Social Media?<br />“A social trend in which people use technologies to get the things they need from each other, r...
Social Media Explosion<br />3<br />
Social Media Is a Tactic<br />Social media is a tactic, not a strategy<br />Start with an objective, create a strategy and...
Increased industry visibility
Knowledge</li></ul>4<br />
How Do You Want to Be Known?<br />5<br />
Search Yourself<br />6<br />
The Basics<br />Reserve your name on social platforms:  http://namechk.com<br />Consistent photo and profile<br />Be trans...
Just Jump In<br />8<br />
LinkedIn<br />9<br />
Leverage LinkedIn	<br />Professional photo<br />Personalized URL<br /><ul><li>Linkedin.com/in/name</li></ul>Link to all si...
Leverage LinkedIn<br />11<br />Be active in groups<br />
Facebook<br />12<br />
Facebook<br />13<br />Claim Personal URL: http://facebook.com/YourName<br />Friends & Family<br />Causes/Communities<br />...
Facebook.com/HBAmetro<br />14<br />
YouTube<br />15<br />
The Value of YouTube<br />Free, customized channel<br /><ul><li>YouTube.com/HBAGP</li></ul>Second largest volume of search...
Blogging<br />17<br />
The Value of Blogging<br />Excellent for search<br />Enables thought leadership<br />Leverage content fully<br /><ul><li>S...
Combine forces with others
Comment on other blogs</li></ul>18<br />
Twitter<br />19<br />
What’s Twitter?<br />A free social networking & microblogging service that allows users to send updates or tweets (text-ba...
An Example of a Twitter Profile<br />21<br />
Twitter: How to Use It<br />Use Twitter Interface<br />Download TweetDeck for free or use http://HootSuite.com<br />Column...
Twitter: The Vernacular<br />@eileenobrienin a message brings it to my attention – this is a “mention”<br />D eileenobrien...
Twitter Hashtags<br />Use hashtags # for easy searching or curating of information<br />#socpharm, #hcsm, #hcsmeu, #mhealt...
URL Shorteners<br />Get a free http://bit.ly account to shorten URLs<br />Tracks how many times your link is clicked<br />...
Twitter: Who to Follow<br />Thought leadership and cause enthusiasts<br />Search on topics of interest<br />Look at who ot...
Tweetchats<br />27<br />Discussion about a specific topic at a preassignedday/time<br />Find tweetchats at: http://bit.ly/...
Twitter: How to Get Followers<br />Quality not quantity<br />When you follow someone send a tweet<br />Search on topic & a...
SlideShare<br />29<br />
SlideShare.net<br />Free account, post and tag presentations<br />Access this presentation on<br />http://slideshare.net/s...
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Social Media for Professional Use

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Don't be left behind in the social media revolution. Practical advice for the business professional on how to use social media.

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Social Media for Professional Use

  1. 1. Social Media for Professional Use: Don’t Be Left Behind<br />Eileen O’Brien<br />Director, Search & Innovation<br />Siren Interactive<br />
  2. 2. What Is Social Media?<br />“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”<br />Groundswell<br />By Charlene Li & Josh Bernoff<br />2<br />
  3. 3. Social Media Explosion<br />3<br />
  4. 4. Social Media Is a Tactic<br />Social media is a tactic, not a strategy<br />Start with an objective, create a strategy and determine the best tactics<br />What do you want to accomplish?<br /><ul><li>New job or promotion
  5. 5. Increased industry visibility
  6. 6. Knowledge</li></ul>4<br />
  7. 7. How Do You Want to Be Known?<br />5<br />
  8. 8. Search Yourself<br />6<br />
  9. 9. The Basics<br />Reserve your name on social platforms: http://namechk.com<br />Consistent photo and profile<br />Be transparent<br />State that opinions are your own<br />Follow your company’s social media policy<br /><ul><li>Roche example: </li></ul>7<br />http://www.roche.com/about_roche/at_a_glance/socialmedia<br />
  10. 10. Just Jump In<br />8<br />
  11. 11. LinkedIn<br />9<br />
  12. 12. Leverage LinkedIn <br />Professional photo<br />Personalized URL<br /><ul><li>Linkedin.com/in/name</li></ul>Link to all sites<br />Embed blog<br />Status updates<br /><ul><li>Consider linking twitter</li></ul>Can show books, trips<br />Personal note with invites<br />10<br />
  13. 13. Leverage LinkedIn<br />11<br />Be active in groups<br />
  14. 14. Facebook<br />12<br />
  15. 15. Facebook<br />13<br />Claim Personal URL: http://facebook.com/YourName<br />Friends & Family<br />Causes/Communities<br />Hobbies<br />
  16. 16. Facebook.com/HBAmetro<br />14<br />
  17. 17. YouTube<br />15<br />
  18. 18. The Value of YouTube<br />Free, customized channel<br /><ul><li>YouTube.com/HBAGP</li></ul>Second largest volume of searches<br />Keyword-tagged video is 50 times more likely to appear on the first page of a Google search result versus traditional webpage (Forrester Research)<br />16<br />
  19. 19. Blogging<br />17<br />
  20. 20. The Value of Blogging<br />Excellent for search<br />Enables thought leadership<br />Leverage content fully<br /><ul><li>Sites will repost content</li></ul>If too time consuming, consider:<br /><ul><li>Guest blogging
  21. 21. Combine forces with others
  22. 22. Comment on other blogs</li></ul>18<br />
  23. 23. Twitter<br />19<br />
  24. 24. What’s Twitter?<br />A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them.<br />Asks: What’s Happening?<br />20<br />
  25. 25. An Example of a Twitter Profile<br />21<br />
  26. 26. Twitter: How to Use It<br />Use Twitter Interface<br />Download TweetDeck for free or use http://HootSuite.com<br />Columns for all friends, mentions, direct messages<br />22<br />
  27. 27. Twitter: The Vernacular<br />@eileenobrienin a message brings it to my attention – this is a “mention”<br />D eileenobrien in a message is a private “direct message,” or DM<br />RT is a ReTweet (rebroadcast of a message)<br />23<br />
  28. 28. Twitter Hashtags<br />Use hashtags # for easy searching or curating of information<br />#socpharm, #hcsm, #hcsmeu, #mhealth<br />Hashtags.org: to find a hashtag topic or to see what a hashtag means<br />24<br />
  29. 29. URL Shorteners<br />Get a free http://bit.ly account to shorten URLs<br />Tracks how many times your link is clicked<br />25<br />
  30. 30. Twitter: Who to Follow<br />Thought leadership and cause enthusiasts<br />Search on topics of interest<br />Look at who others follow<br />Take your time<br />26<br />
  31. 31. Tweetchats<br />27<br />Discussion about a specific topic at a preassignedday/time<br />Find tweetchats at: http://bit.ly/twitterchats<br />Join #SocPharm on Weds, 8-9 pm EST<br />
  32. 32. Twitter: How to Get Followers<br />Quality not quantity<br />When you follow someone send a tweet<br />Search on topic & answer questions<br />Live-tweet conferences<br />Engage, say thank you<br />Add yourself to yellow pages<br />www.twellow.com<br />www.wefollow.com<br />28<br />
  33. 33. SlideShare<br />29<br />
  34. 34. SlideShare.net<br />Free account, post and tag presentations<br />Access this presentation on<br />http://slideshare.net/sireninteractive<br />30<br />
  35. 35. Summary<br />31<br />
  36. 36. How Do You Find the Time?<br />Fit it into what you’re already doing<br />Small chunks of time<br />Use social media to curate content<br />It’s a worthy investment<br />32<br />
  37. 37. The Golden Rules<br />Social media is all about being human, so have personality<br />Never say anything you wouldn’t say in front of your mother<br />It’s about building relationships<br />Treat others with respect<br />Be generous<br />Add value<br />33<br />
  38. 38. Thank you!<br />Questions?<br />Eileen O’Brien<br />@EileenOBrien<br />eobrien@sireninteractive.com<br />http://slideshare.net/sireninteractive<br />34<br />

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