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Hiring seo consultants
- 1. 5 RED FLAGS FOR SMALL BIZ OWNERS WHEN HIRING SEO CONSULTANTS
- 2. Digital Marketing Trends WHY SMALL BUSINESS HIRE SEO CONSULTANTS •Want to be on page one to Potential Customers •Alternative to paying lots of Ads •No time or expertise
- 3. Digital Marketing Trends PROBLEM: HOW TO HIRE THE RIGHT SEO CONSULTANT • Don't know what SEO is or Can Do • Fear of being overcharged • Don't know if the SEO consultant is really competent enough
- 4. Digital Marketing Trends 5 RED FLAGS WHEN HIRING A SEO CONSULTANT 1. They Don't have a Coherent SEO Strategy 2. They Spam Backlinks and say They can Get you to Page One Fast 3. There is no process for regular updates & Performance Review 4. They Charge too Little 5. They have an irregular Client Pool
- 5. Digital Marketing Trends THEY DON'T HAVE A COHERENT SEO STRATEGY • SEO usually involves: Website Audit: load speed, mobile responsive, backlink penalties Competitor Keyword & back-links research: look for long-tail or less competitive keywords to rank On-Page and On-Site Optimization: meta tags, schema markup, anchor text, internal links Off-Page link building with Good Content vs Quantity Local Search, Citations and Reviews Building
- 6. Digital Marketing Trends QUESTIONS TO ASK ABOUT SEO STRATEGY "Can you briefly tell me what's your recommended SEO strategy for my business?", "If I have Google penalties, how do you resolve them?"
- 7. Digital Marketing Trends THEY TALK ABOUT BUILDING HUNDREDS OF BACK-LINKS AND GETTING TO PAGE ONE FAST • More is NOT BETTER • Google does not like unnatural link-building • Google algorithm looks for low-quality content • Get to Page One FAST is not always achievable • Spamming SEO articles, comments may work for a while • You have to overcome incumbent competitors who have more back-links • Question: "Do you guarantee that I will be on 1st page? How?"
- 8. Digital Marketing Trends THERE IS NO PROCESS FOR REGULAR UPDATES & PERFORMANCE REVIEW • "How would you measure success?", "What metrics do you track?" Traffic, Keywords ranking, Conversion "What reports will I receive regularly?“ - Updates of what actions they took, problems they encountered, how to solved them - Reports of backlinks built, blog or forum comments, articles distribution list - Reviews of performance statistics, feedback "What tools do you use for SEO?"
- 9. Digital Marketing Trends CHARGE TOO LITTLE • Typical overheads: each articles range from $20-$80 • Single project for on-site/ on-page audit, optimization usually $4,000-10,000 • Retainer for building backlinks and reports/update can range from $500-$5,000 • Reference: http://seogoodguys.com.sg/why-seo-expensive/
- 10. Digital Marketing Trends IRREGULAR CLIENT POOL • "Who are your longest active clients? How long?" • SEO is an on-going battle with Competitors for keywords • Requires articles, link building, optimization all the time • Good SEO Consultants should have long-time clients
- 11. Digital Marketing Trends FINDING A GOOD SEO CONSULTANT • Track Record & Case Study Systematic Process, with Regular Reports/Updates Charge Reasonably Good Coherent Strategy Can relate to other marketing strategies like Social Media, PPC etc.