Matt Teske, Founder/CEO at Chargeway, gave this presentation at Forth's Utility Working Group webinar on May 7, 2019.

1. Electric Fuel
Has Finally Arrived
May 2019
Matt Teske -
Founder Chargeway
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2. Consumer Behavior
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3. The Customer Journey
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4. Decision Fatigue
“The more choices you make
throughout the day, the harder
each one becomes for your
brain, and eventually it looks for
shortcuts, usually in either of
two very different ways…”
Source: NY Times Magazine - Aug 2011
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5. Recklessness
People will act impulsively
instead of expending the energy
to first think through the
consequences.
Source: NY Times Magazine - Aug 2011
Milk was a
bad choice!
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6. Do Nothing
Instead of agonizing over
decisions people will avoid any
choice.
This often creates bigger
problems in the long run, but in
the moment, it eases the mental
strain.
Source: NY Times Magazine - Aug 2011
Oh, hey!
This feels safe!
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7. The Customer Journey
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8. The Fueling
Customer Experience
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9. ICE Cars: An effortless “fueling” customer experience
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10. Tesla: An effortless “electric fuel” customer experience
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11. Other EVs: A difficult “electric fuel” customer experience
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12. Tech Solutions: Not improving the customer experience
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13. Ugh… forget it.
I’ll stick with gas.
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14. What does this mean?
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15. We’ve made EVs
difficult to sell,
use and enjoy.
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16. It’s not just
“range” anxiety.
It’s also anxiety of the
unknown
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17. Sales Associates
have anxiety too.
Auto dealerships never have
to explain how to “fuel” a
car. Dealerships don’t know
how to explain and sell
“electric fuel”.
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18. GOAL:
A better “Electric Fuel”
customer experience.
Certainty
Confidence
Happiness
Trust
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19. How do we do this?
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23. Provide all EV drivers an
effortless “Electric Fuel”
customer experience
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27. Answer the Important Questions
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28. Station Locator
“Which one do I use?”
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29. Charging Timer
“How long does it take?”
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30. Trip Planner
“Where can I go?”
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31. Who benefits?
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33. Electric Fuel Branding
Public Utilities
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34. Chargeway Beacon™
Dealerships
An “Electric Fuel” sales associate
within auto dealerships at all times.
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35. Electric Fuel IdentityCharging Networks
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36. EV Awareness/Purchase/Experience Journey
Consumers
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37. The New “Electric Fuel”
Customer Experience
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43. When do we start?
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45. Thank You
May 2019
Matt Teske -
Founder Chargeway
Copyright © 2019 | Chargeway LLC | All Rights Reserved.