Mad about wheels edition Designed By Maverick Studios

1. EDITION 01 JULY 2020
ELECTRIC VEHICES
Extended Warranty
Don't Buy A Car!
EV Vehicles - Need of the Hour
Strategic Partnerships

2. Madness Begins!
Thirty years ago I migrated from Kashmir. While my father served the
nation, we were educated outside our home state with great difficulty.
While completing my post graduation and during my tenure at several
automotive companies I realised I have an enterprising attitude. This
helped me bring value to the business houses I was working for with
innovative initiatives which were gratified through several awards.
After 17 years of working in automotive sector and acquiring a wealth of
experience I finally decided it was time to take the flight and shape a
business of my own. A business where I could make good use of my ideas
and passion.
While still toying with the idea, I met Manish. Our passion to start our own
business and be a part of the new business ecosystem struck a chord
immediately. Though from diversified fields, we both wanted to do more,
charter our own course. This gave birth to Mad About Wheels.
After nine long months we have commenced our warranty business in
the electric mobility segment, and this is just our first step. As we move
along we would be bringing to you more exciting products and services
not only in the auto segment but also in the fitness business.
Both Manish and I are grateful to be able to present to you our initiative
through our first newsletter Mad About Wheels and thank you for joining
us in this exciting new journey.
We would like this platform to become a medium not only for us at Mad
About Wheels to communicate with you but also for each one of you to
communicate with us. We are nascent in the market and your feedback,
views and reviews will not only help us grow but also provide you with
better and more innovative products and services.
We at MAD look forward to your feedback/suggestions as well as
experiences at connect@madaboutwheels.com.
#madaboutwheels
AMRESH KHAR
Co-Founder - Mad About Wheels

3. What’s INSIDE
About Us
Mad About Wheels is a Gurugram based start-up that provides
India's first brand agnostic electric mobility service solutions...
01
Gurugram based start-up introduces extended
warranty on electric vehicles
At EVreporter, we seek to highlight different businesses that are
working towards strengthening the Electric Vehicles ecosystem...
02
Strategic Partnerships
It's an immense pleasure to be into a strategic tie up with Mad
About Wheels for supporting the new start ups and the EV...
03
04 Electric Vehicle - Need of The Hour
In the past few years there has been a greater focus by the Indian
Government on cleaner and more hygienic environment...
05 Don’t Buy a Car until you read this post!
I know what you think, click-bait right? Except that it is not. The
biggest tech upgrade since automobiles were invented is under...

4. About Us
Mad About Wheels is a Gurugram based start-up
that provides India's first brand agnostic electric
mobility service solutions and last mile products.
The company's products have been designed for
two, three and four wheelers.
It is backed by experts with over two decades of
experience in the field of product development and
operations, spares and accessories and the electric
vehicle business.
It is the country's first such company focusing to
service the electric vehicle market as well as the
unorganized market.
The company has partnered with Corporate
Warranties of India (CWI) for its services in the
country. CWI is one of the most innovative service
provider for warranty, customer retention
programs and service payment plans.
Mad About Wheels' key differentiator is the strong
focus on the nascent warranty business in the
country. The company is able to provide
customized products to its entire customer base.
With access to 25 CWI offices across India, Mad
About Wheels is capable of handling complex and
large volumes of business efficiently.
ICE vehicles have a strong infrastructure built over
years to provide such services, Electric Vehicles
however is at a nascent stage with high
dependency on the unorganized market. Initiatives
taken by Mad Over Wheels looks at kick starting
growth and confidence of the Electric Vehicle
market in the country.

5. Gurugram based Start-Up introduces
Extended Warranty on Electric Vehicles
At EVreporter, we seek to highlight different businesses that are working towards
strengthening the Electric Vehicles ecosystem in the country.
One area of interest is Risk Management through extended warranties on the
electric vehicles that can help end-customers build more confidence in their
purchases and the EV OEMs manage risk associated with different powertrain
components sourced from third parties.
Extended Warranty on Electric Vehicles
Mad About Wheels is a Gurugram based start-up that provides brand-agnostic
EV Warranty solutions for electric two-wheelers and three-wheelers. Alongside,
the start-up is also designing similar products for companies in the logistics
space that are using electric vehicles for making last-mile deliveries. Amresh
Khar – Founder of Mad About Wheels has worked in the auto industry for around
17 years and wants to use that experience to lend support to the budding EV
ecosystem in the country.
Launched in 2019, Mad About Wheels has already partnered with a couple of
electric two-wheelers and logistics companies and looks to provide its services to
more EV players in the coming months.
Talking about their Extended Warranty Solutions for Electric Vehicles, Amresh
shares – “We work with
the automakers to design
customised warranty
products that can be
between 6 months to 3
years or per km based,
and can be extended to
the end customer from
the day of the sale or the
day one of the operations,
as the case may be”.

6. Value for OEM
The warranty applies to the powertrain components of the vehicle, e.g. Motor, Battery,
Controller and DC-DC converter, which can be extended to more electrical
components as per customisation for the brand. Generally, these components are
sourced from external suppliers by the OEM. Having a third-party warranty system in
place enables the OEM to methodically manage the risk associated with failure of
components.
The start-up also helps the OEMs manage complete vehicle servicing operations for
customers through a backend integration of its software solution including claim
management.
Value for EV Buyer
The arrangement for the extended warranty (on top of the manufacturer’s warranty) is
managed through a contract between the OEM and Mad About Wheels, without any
additional charges for the customer. The end customer gets the extended warranty
included as an offering from the OEM at the time of purchase.
Batteries make up for lion’s share of the cost of the electric vehicle. For two-wheelers
and three-wheelers, Lead-acid battery makers extend warranties from 6 months to 1
year whereas costlier and better Lithium-ion batteries are protected under warranty
from 2-3 years. For EV buyers, the risk associated with Li-ion battery replacement
expense can be covered over a period of up to 5 years through a longer period warranty
over of the lifetime of the vehicle.
ICE vehicles have access to strong service infrastructure (both official and informal)
built over the years. However, in the case of an EV, buyers might be pressed to look hard
for options in the absence of ubiquitous service infrastructure. An included extended
warranty can help minimise the barriers associated with buying an EV to a large extent,
knowing that any damages to the components will be covered under the warranty.
What happens in the case of a breakdown
If a customer suffers a breakdown of any powertrain component, they can simply visit
the authorised service point and avail cashless
service at the facility through the period of extended
warranty.
“We are mapping our backend service workshops
and current manufacturing companies workshops as
Authorised Service Points. All the approvals and
warranty punching are on provided tech interfaces
and very friendly for brands or their dealerships”,
informs Amresh.
Credits -
Priyakshi Gupta ( EV Reporter)

7. It's an immense pleasure to be into a strategic tie up with Mad About
Wheels for supporting the new start ups and the EV ecosystem as a
whole, with MAD’s dedicated focus on EV’s and our experience we can
jointly offer the best & customized products in the industry .
At Corporate Warranties India (CWI), we pride ourselves on being one of
the most innovative providers of customer care services such as
EXTENDED WARRANTY, CUSTOMER RETENTION PROGRAMMES and
SERVICE MAINTENANCE PLANS. Established in year 1998, when we
recognized a potential market for warranties in India. Based on the
company's financial strength and reputation for customer service, the
Company has enjoyed tremendous growth and has launched many
innovative programs for various manufacturers' and industries. The largest
service provider and administrator of such programs in India, we serve a
wide array of clients, from small dealerships to major manufacturers for a
variety of industries, namely.
Automobile industry
Consumer Electronics
Business and Information Technology Industry
White and Brown Goods Industry
Medical Equipment
Industrial Machinery
With over 20 years of experience and having worked with over 50+
manufacturers, 15,000+ dealers, servicing over 50 million customers we
have been serving you with the best of packages and solutions and this
association with Mad About Wheels would take take this endeavor to EV
Partners and Customers.
Through this newsletter, we embark on a new journey towards a
sustainable future.
Regards
Vikas Katoch
COUNTRY HEAD - CORPORATE WARRANTY OF INDIA

8. Electric Vehicle - Need of The Hour
In the past few years there has been a greater focus by the Indian Government on
cleaner and more hygienic environment creating an immense interest in Electric
Vehicles in the country, thereby leading to a surge of launches of EVs.
In 2018 the total EV sales was 365.920 units and is expected to grow at a CAGR of
36% till 2026. The EV battery market in India is estimated to be USD 520 million in
2018 and forecasted to grow CAGR of 30% till 2026( Source: IESA).
Despite the great opportunity, EVs are yet to flourish in the country mainly due to
challenges like inadequate charging infrastructure, dependence on battery
imports and imported components and parts, current high price of EVs in India,
lack of options for high performance EVs, inadequate electricity supply and lack of
finance.
These issues though are a mere bump and will surely get a corner in the next few
years to enable its growth.
However the world today is facing a greater challenge, that of a pandemic which
will shift the way consumers behave especially in densely populated countries like
India. As per the latest reports by the government the EV production could be
affected in short term due to lower demand and supply chain disruptions, with
BNEF estimating a slight decrease in the global EV sales in 2020. The market may
witness a potential shift with demand for more affordable products. Besides that
there are unanswered questions like will private transport modes be preferred
over public/shared transport modes?

9. What Are the
Challenges for The
EV Market in India?
Inadequate charging
infrastructure
Dependence on battery
imports and on imported
components and parts
High price of EVs
currently in India.
Lack of options for high-
performance EVs
Inadequate electricity
supply in parts of India
Finance Facility
Finance of EVs:
Nearly 60% of the EVs are currently being
financed by private companies or by
Nationalized Banks. NBFCs are risk averse
towards this sector and funding by them is
near zero.
At Mannapuram Finance, we see this as an
opportunity and have commenced
financing EVs about 14 months ago. Taking
all credit and risk parameters into
consideration as well as the earning of the
consumers the finance products are so
designed wherein EMI can be taken daily
either through branch deposits or via the
online platform. This facility is available to
customers across all major cities in India.
While uncertainty continues to loom large
over nearly every business across the globe
we are hopeful that once the dust settles
down it will be business for us as usual
especially in the electric two wheeler
segment which looks at crossing the 20
lakh mark in the next five years. Currently
with only 0.7% share it is forecasted to
contribute anything between 6 to 15% in
the coming years.
All we need to see are opportunities,
despite the gloom!
Mr. Dhiraj Agarwal
CEO - MANAPPURAM

10. Don’t Buy a Car
until you read this post!
I know what you think, click-bait right? Except that it is not. The biggest tech upgrade
since automobiles were invented is under way and chances are that you already
know it – Electric Vehicles! Here is why -
EVs are way, way more efficient
You probably remember this from Science Class - energy can neither be created
nor destroyed. It can only be changed from one form to another. Your hard earned
money is changed to chemical energy when you fill up a 'normal' car (Petrol,
Diesel or CNG) at the pump. Crank the car, press the pedal and the chemical
energy changes to kinetic energy because your car moves. However, a large
portion is lost to mechanical losses, heat, noise and more. These losses are actually
of no use in getting you from point A to B.
In an electric car, these losses are far lower. Very little noise, heat or mechanical
loss is generated. So low that it costs electric cars less than Rs. 2 per km. whereas a
'normal' car costs about Rs. 8 per km and upwards to run. Moreover, electric cars
are fast improving their cost delivery as new, more efficient technology makes
things cheaper just as it did in the case of mobile phones and every other gadget.
In comparison, 'normal' cars are making only tiny improvements that does not
compensate for their increasing costs.
Evs are more reliable, low
maintenance and long lasting
You are probably sitting under a
ceiling fan. When did you last get it
serviced? Oil change, filter change?
Did it break-down and need a
technician's attention? My guess is
NEVER. The reason is that electric
devices have far lesser moving parts
than mechanical devices. This means
an EV has at least a 10,000 km service
interval, very nominal parts to be
replaced, very few fluids need to be
topped up. So very few periodic
repairs and maintenance bills.

11. You may have notices some fans operating in Government offices and train stations
since Independence, some operating over 20 hours a day. Similarly, EVs are really long
lasting. Theoretically, with a bit of care an electric car can last forever!
EVs are silent
If you ever travelled in an electric golf-cart or have seen the battery powered kiddie cars in
malls, you know that electric cars make very little noise. Apart from a low futuristic whine
EVs are silent. So you can enjoy the music and the conversation with your fellow travellers.
In fact EV users after a week of getting used to their silent electric cars cannot stand the
noise even in the quietest of 'normal' cars.
EVs are IOT friendly
IOT or the Internet of Things. Earlier it was the Internet of People i.e. people talking to
people. But already there are more 'things' talking to 'things' than people on the Internet
like your phone talking to your bank account so that you can make an online order. With
Wi-Fi, reliable 4G and soon faster 5G networks, more things will talk to things. Soon your
EV will talk to your service station, diagnose its own maintenance schedule, order its own
parts and schedule its own service. That will translate to lower costs and greater
convenience because your EV will know when a part is nearing the end of its life. In
comparison, normal car service schedules replace most parts even when they have
plenty of life left in them.
EVs are environment friendly
This is usually the first reason why people choose EVs – no pollution. There are some who
say that since much of India's electricity is generated from coal and oil this is not true.
However, even considering the percentage of non-green electricity generation in India,
EVs are greener than 'normal' cars because they are so efficient. Also, as the cost of solar
energy plummets lower than coal power, till recently the cheapest source, more and
more of India's energy will be solar generated. So the 'green quotient' of EVs can only get
better!
Mr. Sujan Roy
Head - International Business
and Head - Marketing EVs
TATA MOTORS
So if your daily commute does not exceed
250 kms. to and fro and if you have a
reserved parking spot either at work or
home then why not consider an electric
car for your next vehicle? There are half-a-
dozen electric car options available in India
with some great 'made-in-India' models
there for you to test drive. So what are you
waiting for? Go try out an EV today!

12. Reach us:
connect@madaboutwheels.com