Group 1 Team 2 Presentation

1. Urban Exposure
Lilly Beil
Jennifer Butler
Emily Huang

2. Problem

3. 5P's of Marketing- Product
– Product – Nicotine patch uniquely designed as a stylish flash tattoo

4. Place
– Business-to-consumer
– Direct purchase online
– Sell it directly at promotional events-music
festivals
– Business-to-business
– Sell in stores

5. PromotionCelebrities
Magazines

6. Promotion
Social Media
Music Festivals

7. Price
– Price- Competitive Pricing
– 30 Euros = box of 14 patches of 21 mg
– 30 Euros= box of 14 patches of 14 mg
– 30 Euros = box of 14 patches of 7 mg
– Extra 7 Euros to customize your own design

8. People
– Friendly
– Knowledgeable
– Relatable
– Helpful

9. Packaging
– Environmentally Conscious
– Reusable boxes
– Displays company logo and image of
one of the enclosed flash tattoo patches
– Each tattoo on separate, recyclable
sheet for easy application
Urban
Exposure

10. SWOT Analysis: Strengths
– Unique design
– New technology
– Flash tattoos already popular
– Health benefits

11. SWOT Analysis: Weaknesses
– New company- no customer awareness
– High start up and marketing costs
– No technology knowledge
– Have to outsource the production of our product

12. SWOT Analysis: Opportunity
– Solving a current and large problem
– Our target market of 18-24 year olds are heavy social media users
– Competitive advantage
– No other products like this exist
– Partnerships

13. SWOT Analysis: Threats
– Consumer rejection
– Smoking is a big part of the social culture in Europe
– Competitors try and copy us
– They may already have loyal consumers
– We don't have an existing customer base

14. Brand Name: Urban Exposure
– Express yourself in an urban atmosphere
– Don't hide your attempt to quit smoking anymore
– Show people you are health conscious and trying to quit smoking in a
stylish way
– Chic, city feel, that instills in our consumers the confidence to tell the
world they are trying to quit smoking

15. Business Mission Statement and
Mantra
– We strive to help young adults to quit smoking cigarettes while also
allowing creative expression through artistic designs.
Health-conscious Beauty

16. Intellectual Property
– Patent- protect the technology behind the combination of the nicotine patch and
the flash tattoo
– Trademark- protect Urban Exposure's brand equity

17. Points of Parity
– Offer same features as competitors
– Same nicotine dosage amounts
– Same timeline for quitting
– Same stylish flash tattoo designs
– Easy flash tattoo application process

18. Points of Difference
– Our technology combines nicotine patches and flash tattoos
– Offer consumers the option to personally customize their flash tattoo
patches
– Urban Exposure has made quitting smoking trendy and popular

19. Financials

20. Questions?