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無印良品<br />MujirushiRyohin<br />MUJI<br /> No Brand       Quality Goods<br />
MUJI<br />無印良品<br />Table of Contents<br /><ul><li>What is MUJI – The Potato!
4P
Product – The Strategy
Price – Price Architecture, SKU
Distribution – Store information, Chapel, Internet
Communication – Creation of Dream ,Quality & Product come before the brand
Conclusion – 2018, the Era of MUJI?</li></li></ul><li>MUJI<br />無印良品<br />The Potato<br />
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02_Brand Consultancy_Luxury Strategy Case Studies Muji 12 Nov Emily

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Luxury Strategy Case Studies Muji 12 Nov Emily

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02_Brand Consultancy_Luxury Strategy Case Studies Muji 12 Nov Emily

  1. 1. 無印良品<br />MujirushiRyohin<br />MUJI<br /> No Brand Quality Goods<br />
  2. 2. MUJI<br />無印良品<br />Table of Contents<br /><ul><li>What is MUJI – The Potato!
  3. 3. 4P
  4. 4. Product – The Strategy
  5. 5. Price – Price Architecture, SKU
  6. 6. Distribution – Store information, Chapel, Internet
  7. 7. Communication – Creation of Dream ,Quality & Product come before the brand
  8. 8. Conclusion – 2018, the Era of MUJI?</li></li></ul><li>MUJI<br />無印良品<br />The Potato<br />
  9. 9. MUJI vs Louis XIV<br />Functionality, Minimalistic Decorative , Excessive<br />
  10. 10. MUJI<br />無印良品<br />Distribution: MUJI in the World<br />Store Locations and no.<br />
  11. 11. MUJI<br />無印良品<br />Distribution: Chapel - MUJI House<br />MUJI Flagship & Model Houses: Yurakucho<br />
  12. 12. Distribution: Chapel – MUJI USA, Time Square<br />
  13. 13. Distribution: Internet<br />

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