Paper 2 by Bryan Domenighini Submission dat e : 19- Dec- 2018 05:20PM (UT C- 07 00) Submission ID: 10594 164 19 File name : HR_Ethics_Scenario s_wo rksheet_week2.edited_1.do cx (18.61K) Word count : 17 29 Charact e r count : 8981 22% SIMILARIT Y INDEX 21% INT ERNET SOURCES 1% PUBLICAT IONS 1% ST UDENT PAPERS 1 15% 2 3% 3 1% 4 1% 5 1% 6 1% 7 1% Paper 2 ORIGINALITY REPORT PRIMARY SOURCES www.hrm300mart.com Int ernet Source www.coursehero.com Int ernet Source Submitted to American Intercontinental University Online St udent Paper uopexams.com Int ernet Source www.harrisbeach.com Int ernet Source scholarsarchive.byu.edu Int ernet Source Angela Browne Miller. "Working Dazed", Springer Nature America, Inc, 1991 Publicat ion Exclude quo tes On Exclude biblio graphy On Exclude matches Of f Paper 2by Bryan DomenighiniPaper 2ORIGINALITY REPORTPRIMARY SOURCES Running head: DIGITAL MARKETING IMPLEMENTATION TACTIC 1 DIGITAL MARKETING IMPLEMENTATION TACTIC 6 Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study Student’s Name Institution Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study Digital marketing communication is equivalent to the traditional marketing communication mix. Currently, Hoosier Media Incorporation employs a traditional marketing communication mix which comprise of print advertising, regional television as well as radio tactics to reach its clients. The organization’s management has expressed interest in expanding the company’s market reach through mobile application and social media technology but remains unsure on how to move forward in these areas. Hoosier Media Incorporation must develop a digital marketing strategy in order to realize its financial objectives, customer objectives, internal business process objectives as well as learning and growth objectives. The digital communication marketing strategy should identify the information to be communicated, define the target audience as well as identify the channels of communication. The Information Hoosier Media Incorporation operates in a highly competitive business environment that is characterized with other unknown risks. As such, the company’s product lines may register low seasons during certain seasons (Hoosier Media Inc., 2018). To overcome this problem, Hoosier Media Incorporation should position itself as a company that focuses on delivering exemplary customer service and experience by relieving customers from the overbearing tasks of paperwork. To do so, it has introduced cloud computing to help clients eliminate paper pushing and share as well as distribute documents in an easy as well as secure means. Target Audience The information must be targeted at a specific audience. The more an organizatio ...

1. Paper 2
by Bryan Domenighini
Submission dat e : 19- Dec- 2018 05:20PM (UT C- 07 00)
Submission ID: 10594 164 19
File name : HR_Ethics_Scenario s_wo
rksheet_week2.edited_1.do cx (18.61K)
Word count : 17 29
Charact e r count : 8981
22%
SIMILARIT Y INDEX
21%

2. INT ERNET SOURCES
1%
PUBLICAT IONS
1%
ST UDENT PAPERS
1 15%
2 3%
3 1%
4 1%
5 1%
6 1%
7 1%
Paper 2
ORIGINALITY REPORT
PRIMARY SOURCES
www.hrm300mart.com
Int ernet Source
www.coursehero.com
Int ernet Source
Submitted to American Intercontinental
University Online
St udent Paper
uopexams.com
Int ernet Source
www.harrisbeach.com

3. Int ernet Source
scholarsarchive.byu.edu
Int ernet Source
Angela Browne Miller. "Working Dazed",
Springer Nature America, Inc, 1991
Publicat ion
Exclude quo tes On
Exclude biblio graphy On
Exclude matches Of f
Paper 2by Bryan DomenighiniPaper 2ORIGINALITY
REPORTPRIMARY SOURCES
Running head: DIGITAL MARKETING IMPLEMENTATION
TACTIC 1
DIGITAL MARKETING IMPLEMENTATION TACTIC
6
Digital Marketing Implementation Tactic: Hoosier Media Inc.,
Case Study
Student’s Name
Institution

4. Digital Marketing Implementation Tactic: Hoosier Media Inc.,
Case Study
Digital marketing communication is equivalent to the
traditional marketing communication mix. Currently, Hoosier
Media Incorporation employs a traditional marketing
communication mix which comprise of print advertising,
regional television as well as radio tactics to reach its clients.
The organization’s management has expressed interest in
expanding the company’s market reach through mobile
application and social media technology but remains unsure on
how to move forward in these areas. Hoosier Media
Incorporation must develop a digital marketing strategy in order
to realize its financial objectives, customer objectives, internal
business process objectives as well as learning and growth
objectives. The digital communication marketing strategy
should identify the information to be communicated, define the
target audience as well as identify the channels of
communication.
The Information
Hoosier Media Incorporation operates in a highly
competitive business environment that is characterized with
other unknown risks. As such, the company’s product lines may
register low seasons during certain seasons (Hoosier Media Inc.,
2018). To overcome this problem, Hoosier Media Incorporation
should position itself as a company that focuses on delivering
exemplary customer service and experience by relieving
customers from the overbearing tasks of paperwork. To do so, it
has introduced cloud computing to help clients eliminate paper
pushing and share as well as distribute documents in an easy as
well as secure means.
Target Audience
The information must be targeted at a specific audience.
The more an organization knows its target audience, the more it
can foster efficient communication and forge a significant
relationship. With regards to social media and mobile

5. application technology marketing strategy, most of the data are
provided by the users themselves when creating their profiles
(Sheth & Sisodia, 2015). A target centered communication
approach will enable the Hoosier Media to break down its
communication planning into strategies that can be aligned for
each target audience.
The company’s major target audience include: the
community; and business, retailers as well as business
organizations. The community comprises of various sub-groups
such as young persons aged between 18 and 35 years, students,
families with young children, men and women aged between 35
and 65 years, persons with disability, culturally and
linguistically diverse population, persons with disability,
schools and community groups. The community, business,
retailers as well as business organizations need publication of
good stories as well as issues that impact their day to day
activities.
Channels of Communication
Social Media Platforms
Social media platforms provide great opportunities to form
significant relationship between an organization and its target
audience through social interaction. Social media is increasing
in terms of users as well as variety of platforms (Sheth &
Sisodia, 2015). Thus, Hoosier Media Incorporation can find
audiovisual platforms like YouTube, SoundCloud as well as
Vimeo; image platforms like Flikr, Pinterest or Picassa; and
general social networks like Facebook, Google+ as well as
Twitter very important in reaching out to the target market.
Specialized social networks like LinkedIn and bookmarks
aggregators like Digg, blogs as well as Wikis are other
important channels of communications that the organization can
use to market its services to the target market.
According to Laudon and Traver (2012), social media use
has reached new heights courtesy of website penetration and
connectivity. Social media have developed through a variety of
platforms that have different types of functio nality but common

6. features. The features focus on creating a community
connecting people, who can interact, discuss and offer insights
as well as knowledge. The authors further assert that social
media platforms have become content containers that grant
users with not only the space, but also the tools to play an
increasingly more active role. With this in mind organizations
should strive to take part in social conversation as well as use
interactive channels to listen to users, who provide their
insights and perspective. Also, social networking provides a
greater opportunity for value generation through content
development.
E-Mail Marketing
Hoosier Media Incorporation can use this online marketing
technique to send advertisements and commercial information to
the target audiences in form of e-mails. Laudon and Traver
(2012) indicate that organizations use e-mail marketing to
attract new customers and make already existing customers to
remain loyal to the brand. Pinero-Otero and Martinez-Rolan
(2016) indicate most business have adopted e-mail marketing to
achieve competitive advantage in the current volatile business
environment. It has become one of the major tools in digital
marketing strategy. Presently, e-mail is the most popular
internet service followed by social media. For instance, in 2015
there were more 4.35 million email users and 205 billion email -
messages across the world. Hoosier Media can send newsletters,
with specific periodicity on interesting topics, to the
subscribers’ email addresses. The complexity level of the
newsletters should depend on the intended objective and content
and should be enriched with graphs, advertisements and images.
The objectives of Hoosier Media e- mail marketing should be
centered on four objectives of: diverting traffic to the
company’s website, promoting special action, cost saving and
promoting brand popularity and image.
Conclusion
Digital marketing strategy, including social media and
mobile application platforms provide great opportunities to

7. form significant relationship between an organization and its
target audience through social interaction. In particular, Hoosier
Media Incorporation can use social media and e-mail marketing
strategy in order to realize its financial objectives, customer
objectives, internal business process objectives as well as
learning and growth objectives. In order to do so, it should
position itself as a company that focuses delivering exemplary
customer service and experience. This message should be
delivered to specific target audience including the community;
and business, retailers as well as business organizations.
References
Hoosier Media, Inc. (2018). Our services. Retrieved from
https://hoosiermedia.net/services-3/
Laudon, K.C., & Traver, C. G. (2012). E-Commerce 2012 (8th
ed.). Boston, MA: Prentice HallPineiro-Otero, T., & Martinez-
Rolan, X. (2016). Understanding digital marketing-basics and
actions.In C. Machado & , J. P. Davim (Eds.), MBATheory
and Application of Business and Management Principles (37-
74).Cham, Switzerland: Springer International Publishing
Sheth, J. N., & Sisodia, R. S. (2015). Does marketing need
reform?: Fresh perspectives on the
future. New York, NY: Routledge
-
Internal and External Environmental Analysis
Robert Gonzalez JR
BUS 475
December 20, 2018

8. Janet Stotts
Running head: INTERNAL AND EXTERNAL
ENVIRONMENTAL ANALYSIS
1
INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS
2
Internal and External Environmental Analysis
Economic, Legal and Regulatory Forces and Trends
The newspaper industry is undergoing an intense
restructuring process that has affected crucial revenue streams
such as advertising revenues. Trends indicate that there are
changing newspaper formats of access. Initially, it was just the
physical newspaper, but newspaper readers took to tablets,
smartphones, and computers to access news. The news sources
have also been on a changing trend as newspaper readers took to
social media platforms such as Facebook and Twitter.
Newspaper consumption has equally undergone demographic
changes in its consumption. Newspapers used to be a preference
of the older educated generation, but now the youth have taken
to news consumption through digital platforms globally.
Besides, the industry has seen changing financial models
adopted by media houses (Olsen and Solvoll, 2018).
Historically, newspaper generates a large percentage of their
revenue from newspaper advertisements and a small fraction
from subscriptions. However, the modern digital world has seen
ads placed on digital media and social sites. Newspapers have
taken to adopting digital-only subscription models where
readers have access to a limited number of stories per month for
free. Once the free limit is exhausted the reader must begin
paying to access further content.

9. From the legal perspective, government lawmakers have
debated legislation to help the collapsing industry. The federal
state and the central government intervened by providing more
than $ 1 Billion to the news media outlets through postal
subsidiaries, tax policies as well as legal requirements for
public notices (Haveman, and Kluttz, 2014). Additionally,
Congress ratified legislation regarding the use of intellectual
property online and passed the free flow of Information Act of
2009. The law protects journalists and shields them from any
legal backlashes when they withhold their sources of
information.
Regarding media regulations, there are two primary
regulators of the newspaper press. First, there is a negative and
reactive type made with the intention of countering threats to
press diversity and independence. The second category is the
positive and enabling type which offers financial support to
newspaper outlets. Against this backdrop, many newspaper
companies are quickly turning to web-only publications thereby
doing away with print versions, while others have cut the size
of the physical newspapers.
Adaptability of the Organization to Change
Hoosier Media Inc.’s adaptation to the digital era has been slow
at best. The media company did not make an effort to change
their original financial model in the onset of the digital age. The
company has exhibited an overdependence on print circulation
for a prolonged period of five years. While the company has
made some efforts in having online ads whose revenues account
for 5 % of the company’s total revenue. In this regard, Hoosier
Media Inc. has demonstrated little adaptability to change.
Primary Internal Organization Considerations
The company has a clear need to adapt to the digital era and the
trends above. In this light, the company should consider
restructuring personnel. Leaders should be hired in strategic
positions related to digital marketing. Additionally, the
company should consider opening social media pages that will
boost their brands. The pages should be opened on multiple

10. social media platforms such as Facebook, Instagram and Twitter
thereby increasing acceptability among the youth.
The company should consider changing its financial model to
suit the digital age. The print newspaper should be replaced
with subscription-based editions that are customized for the
specific type of consumers. Digitization of a large portion of the
news content then customizing it to suit preferences of
consumers may help in categorizing subscription based income.
In this light, the type of material can also be classified
regarding income streams.
Primary External Organization Considerations
After five years of declining revenues, Hoosier Media Inc. may
consider rebranding. To the consumers, the company might
resonate with stagnation and an old ideology. However,
rebranding the company to suit the digital age would be the
rousing start that would ensure the company's transformation
(Benavides and Leiva, 2014). Also, the company can design
content that is contemporary with millennials since they form
the bulk majority of readers. In so doing, the attraction profile
of the new brand would be boosted, thus increasing revenues.
The print versions can be reduced in size to save up on
production costs or they can be converted to weekly, monthly,
quarterly or even yearly periodicals. With legislation in place
requiring outdoor advertisements to be in print, the company
can evolve to include billboards and electronic posters. The
print versions can supplement revenue through diversifying the
income streams from the traditional print versions.
Major Issues and Opportunities
The company does not have a compelling digital brand and
presence. Therefore, this presents an opportunity for Hoosier
Media Inc. to establish an online presence through social media
platforms. Also, the company can launch a web-based app that
can work on both Android and IOS devices which users can
install and gain access to digital content. The company needs to
be rebranded to fit the current trends in media consumpti on and
boost their appeal to the readers. Besides, changing the current

11. financial model will work to reduce the company’s expenses
and increase its income. The situation also presents the chance
to get in new personnel with new ideas which will help the
company in innovation and adaptability to change.
Conclusion
The newspaper industry has been profoundly affected since the
introduction of digital media. Trends indicate that there has
been a shift in consumer demographics, financial models, and
accessibility formats. Lawmakers have attempted to aid the
industry's dwindling revenues with key legislation targeted at
boosting their finances as well as protection of news sources.
Hoosier media Inc. has exhibited low adaptability to change
within the last five years. The company should consider
restructuring their personnel to adapt to digital news
dissemination as an internal measure. Additionally, the
company should consider rebranding to boost their external
image to consumers. To this end, Hoosier media Inc. needs to
establish a significant online presence through social media and
online platforms.
References
Benavides, C., & Leiva, R. (2014). Identifying the relevant
factors in newspaper advertising effectiveness. Palabra Clave,
17(4), 1114-1134.

12. Olsen, R. K., & Solvoll, M. K. (2018). Reinventing the business
model for local newspapers by building walls. Journal of Media
Business Studies, 15(1), 1-18.
Haveman, H. A., & Kluttz, D. N. (2014). Property in Print:
Copyright Law and the American Magazine Industry.
Balanced Scorecard Template
BUS/475 Version 9
1
University of Phoenix Material
Balanced Scorecard Template
Note: Hoosier Media is to be used as a resource for this Week 3
assignment as a carryover from Week 2.Background
Strategic objectives are a measure of attaining your vision and
mission. They reflect the vision, mission, and values of the
business, as well as the outcomes of the intenral and external
environmental analysis.
Scorecard Areas
Develop at least three strategic objectives for each of the four
balanced scorecard areas.
Financial Objectives
Measures
Targets

13. Customers Objectives
Measures
Targets
Internal Business Process Objectives
Measures
Targets
Learning and Growth Objectives
Measures
Targets

14. Reflection
Assess, in no more than 350 words, trends, assumptions, and
risks of Hoosier Media, Inc.’s business model after completing
the strategic objectives for each area.
Copyright © 2018 by University of Phoenix. All rights reserved.
Title
ABC/123 Version X
1
HR Ethics Scenarios Worksheet
HRM/300 Version 7
3
University of Phoenix Material
HR Ethics Scenarios Worksheet
Answer the following questions for each corresponding
scenario. (Each scenario should be answered in no more than
350 words)
1. The HR Director is having lunch outside the office. She hears
a competitor talking about a significant change in their business
that could affect the performance of her own firm.

15. What is HR’s ethical duty?
Explain why this may fall under corporate responsibility and
insider trading.
2. The head of HR refers a family member to a department head
for consideration in an “unposted” job.
What do you do?
Explain this in the context of the corporate responsibility or
conflict of interest.
3. You just started your new job as the Director of HR for a
government contractor. After being there for a few weeks, you
notice that employees are being periodically drug tested.
However, the tests don’t appear random and tend to focus on
one specific group.
Why is it important to investigate and resolve the issue

16. immediately?
What should the investigation include?
Does the Drug Free Workplace Act apply here?
4. The manager at one of your locations calls you and wants to
terminate an employee for having religious quotes in his desk
area. The area is located in the back room and no one but that
person has access to the room.
Do you make the person remove them? Why or why not?
Can the employee file a lawsuit under the Civil Rights Act,
Title VII (1964)? Why or why not?
Explain why the manager might not have a case for making the
employee take the quotes down.

17. Copyright © XXXX by University of Phoenix. All rights
reserved.
Copyright © 2018 by University of Phoenix. All rights reserved.