About the film• The woman in Black is a horror/thriller film distributed by momentum film, CBS films and Alliance. It was released in the UK on the 10th February 2012. It had a budget of $15 millions and at box office is made $127,730,736.
Conventions of a Trailer• The conventions of a trailer are followed in parts of the woman in black trailer. For example shows you some of the most important parts of the films and keep you interested without going into too much detail about the plot and without showing you the best parts of the film therefore encouraging you to go and watch the whole film.• Other conventions can be seen in the trailer for example the cuts which then go to tittle screens showing the names of some of the actors and the name of the movie.• The trailer also starts off by showing the companies that were involved with the making and distributing of the film.
Conventions of the genre - Horror• The conventions of the horror genre have been followed in the woman in black trailer as you can see when as you watch it, the tensions within the audience gets bigger causing excitement. The trailer slows grabs the audiences attention and slows draws them into it making them feel even more involved.• Fast paced editing when the tension ism high within the audience showing you loads of different shots.• Showing the emotions on the characters faces during different times in the scenes making the film look interesting to watch.
Camerawork• This is an establishing shot which starts off trailer and probably near the start of the film as it shows the audience where the scene is taking place. In the trailer as well as the film this can act as a start to where the tensions can start building as the audience knows the surroundings. This shot shows this old abandoned over grown house. This shot signifies a dark and mysterious atmosphere ready to engage with the audience
Editing• During halfway through the trailer the tension is built up and there a fast sequence of shots which has a cutting technique of changing when the chime of the bells ring. The non diegetic music over the top of the fast paced scenes work well as the chime of the bells gets quick and therefore the shots form the film become fast paced. This creates tensions and builds the atmosphere for the audience therefore making the trailer mysterious and scary.
Sound• The sound of the bells chiming plays n important part in the scene as it creates the tension like a conventional horror film trailer. The non diegetic sounds of the bell along with the editing which cuts to a different shot every time the bells chime means this can easily build tension. The bells later into the trailer get faster and build the tensions within the audience leaving the audience waiting for something to happen.
Mise – en - scene• This doll portrays a disturbing scene as it adds to the emotion that the audience would be going through within whilst watching the trailer. It shows an effect of tension as the doll is just staring out into the open, this creates the atmosphere to show the mystery within the scene.