The document summarizes audience research carried out with 10 peers aged 16-18 who follow rap music magazines. Three fonts were tested for a magazine masthead: Square, which most said would not work and looked gothic; Happy Beginnings, which some said looked childish; and Sans serif keep calm, which one said was too sharp but another liked because it was bold and made a statement.

1. A U D I E N C E R E S E A R C H
FONT ANALYSIS

2. AUDIENCE RESEARCH DEMOGRAPHICS
The audience research carried out was
performed with 10 peers. Each of which
closely follow rap music magazines.
They are all aged between 16 and 18.
Three are female, 7 are male.

3. COULD YOU SEE THIS FONT ON A RAP
MUSIC MAGAZINE MASTHEAD?
Comments:
1) “It’s a nice design, not bold enough in
my opinion”
2) “Doesn’t really make an impact does
it”
3) “I think it would work well”
Masthead font: Square
Yes
No

4. COULD YOU SEE THIS FONT ON A RAP
MUSIC MAGAZINE MASTHEAD?
Masthead font: Square
Comments:
1) “Just no, looks gothic”
2) “Would never work”
3) “looks like a school masthead”
Yes
No

5. COULD YOU SEE THIS FONT ON A RAP
MUSIC MAGAZINE MASTHEAD?
Comments:
1) “Would look nice in a different colour”
2) “Straight up no, looks childish”
3) “looks like handwritting, no”
Masthead font: Happy Beginnings
Yes
No

6. COULD YOU SEE THIS FONT ON A RAP
MUSIC MAGAZINE MASTHEAD?
Comments:
1) “Best one so far”
2) “Too sharp and jagged”
3) “I like the fact that its bold, it makes a
statement”
Masthead font: Sans serif keep calm
Yes
No

7. COULD YOU SEE THIS FONT ON A RAP
MUSIC MAGAZINE MASTHEAD?
Comments:
1) “The corners are too rounded”
2) “I like it ”
3) “prefer it because its modern”
Masthead font: Space Age
Yes
No