This document analyzes an existing product video and discusses key lessons learned. It notes that the video effectively uses music to emphasize images and tells a story about a protagonist losing their keys. Different camera angles are used, such as a high angle shot of the main character to convey they feel down trodden. Transitions like fades are also important for creating an easy to understand, cohesive film. The main lessons are that it is crucial to clearly illustrate the theme throughout, use music to emphasize emotions and experiences, and employ thorough transitions to ensure the production flows well.
2. This video clearly identifies the brief, by showing the use of ‘keys’ early on in the production. As the story progresses the creators of this production make good use of a soundtrack to emphasise what the images represent. We must ensure that we are able to do this correctly.
3. Now we see the focal point of this video – the loss of the keys by the protagonist. The soundtrack also changes in order to reflect the experiences of the character.
4. So to create a thoroughly enjoyable, and overall easily understandable still shot presentation, the use of different camera angles is important. In this production, we see the use of a variety of camera uses. For example, here is a high angle shot of the main character, emphasising the connotations that he is down trodden, and inhibited in the situation.
5. The use of transitions is equally important within this production. The use of fades is important in creating a thorough film, which is easy to understand. They also emphasise that this is a sad part of the clip, as in the earlier stages, we saw quick cuts between shots.
6. What have I learnt? It is incredibly important to stick to the set parameters of the task. We must illustrate to the viewer, the main theme of the production clearly throughout the film. The use of a soundtrack is vital, in order to emphasise the storyline – i.e. The characters emotions and experiences. The use of transitions must be thorough, thus ensuring that the production flows together well.
