The document describes target audiences for a marketing campaign. For both male and female audiences aged 10-30, who are middle class office or shop workers earning over 20k a year, they are sporty and social, enjoying listening to music, hanging out with friends, and going to concerts. Both genders are also heavy social media posters. The document then notes what clothing items each gender target would typically wear.

1. Male aged10-30, middle class,shopassistant,office worker,20k+a
year,sporty,likeslisteningtomusic,social,likeshangingoutwith
friends,likesgoingtoconcertsandpostsa loton social media.
Woman aged10-30, middle class,officeworker,secretary,20k+a
year,sporty,likeslisteningtomusic,social,likeshangingoutwith
friends,likesgoingtoconcertsandposts a loton social media.
This is what the target audience would typically wear if they were female

2. This is what the target audience would typically wear if they were male