1. Tea & Beyond
Style Guide
Brand Statement 01
DIY is a bubble tea business that aims to provide its
customers with high quality beverages in addition to fun,
comfortable, and inviting in store experience
Color 02
CMYK: 0, 65, 72, 0
RGB: 225, 88, 72
HEX: FF5848
White
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
HEX: 000000
CMYK: 0, 0, 0, 0
RGB: 225, 225, 225
HEX: FFFFFF
Black Coral
Typography 03
Avenir
ABCDEFGHIJKLMNOPQRS TUVWXYZ
abcdefghijklmnopqrstuv wxyz
Caslon
ABCD EF GH IJ KL MN O PQRST UVWXYZ
abcd ef ghijkl m nop qrstu vwxy z
Mood 04
Target Audience 05
The target audience at DIY consists of college age
consumers primarily international students
Website 06