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Question 4
1. +
Question Four
How did you use new media technologies in
the construction, research, planning and
evaluation stages?
2. +
During the initial planning stages of my
products, I used numerous new media
technologies in order to allow myself the
best outcome and most successful products
that could clearly adhere to and challenge
conventions of the rock/indie genre.
4. +
When I began my research and planning, the
first thing I did was to use a platform called
Spotify.
Spotify is a commercial music streaming service
supported by visual and radio-style advertising
which on which music can be browsed by artist,
album, record label, genre or playlist as well as by
direct searches, and also allows the user to search
for top rated music in the UK, USA and several other
countries. I pay £5 a month to receive this and it
allows me unlimited access to this free music, as well
as suggesting related songs and artists depending
on my previous choices.
5. + Spotify allows you
to search for
Includes a choice
of location.
artists and songs.
It is heavily
personalised
and gives the
listener a pre-
selected list
of songs.
The inclusion of
visuals and related
artists allows for a
much more in depth
experience while
finding a suitable
song.
6. + I looked through hundreds of artists and songs to find a
suitable one for my music video, and changed my mind
regarding the genre numerous times due to the suggested
artists and the numerous ideas that I had for each possibly
adherence and challenge to the theories I had learnt about.
After much deliberation, I settled on the song ‘Radioactive’ by
Imagine Dragons.
I felt the song itself was interesting enough to create a music
video to, and the visuals that were included on Spotify inspired
me to go about my own work in a certain manner that I also felt
I would be comfortable with.
8. +
Another very important medium that I used was a website
called Blogger, which is a website used for creating blogs of all
different sorts, including wedding blogs, fashion blogs, movie-
review blogs and in my case, my Media A2 Advanced
Production blog.
This website allowed me to document all of my work in a single
place, with an easily accessible layout and understanding of
how to find and demonstrate my progress over the last two
years.
It describes itself as “an easy, powerful way to share your
story” and I believe that it lives up to this.
9. + Blogger allows youyourcustomiseas well as who is able
space and control
to
posting,
your own working
to see what you post.
10. +
I found that Blogger was surprisingly easy to navigate and use
throughout the entirety of the time I needed it, which was
something that made my work significantly easier.
To view my posts, I would simply have to click on a drop down
menu and everything would be there, labeled neatly and
simple to create new posts or edit those that I had already
done.
11. + Not only was I able to post my work into one safe, secure
and easy to access place, I was also able to see who had
viewed my work to the point where I could see what
country the user lived in, their gender and even their age
bracket.
This was
incredibly
helpful in terms
of my audience
research
because it
allowed me to
see what sort of
target audience
were looking at
my research as
well as at my
products.
13. +
I used Final Cut Express as a means of editing my music video,
and this played a vital role in my work throughout the entire
process.
Final Cut allowed me to use numerous techniques and edit my
work in a manner that reached a professional standard, as well
as being basic enough for a first time user to understand
without trouble.
15. +
Initially, I found that Final Cut Express was somewhat difficult
to use but after some time experimenting with rough cuts of
my music video, I was able to develop my understanding.
In using Final Cut Express, I was capable of the following
things and used them to the greatest (and most appropriate)
extent:
Importing video clips, audio and images.
Applying numerous video effects and transitions.
Splicing video footage.
Overlaying video clips, audio and images.
17. +
This was perhaps the most well known inclusion, as YouTube is
famous for its hosting and viral abilities.
I used YouTube mostly in the audience feedback stages, to
upload my work and receive comments from anyone with an
account that was not restrictive in any way.
This, along with my use of Facebook, allowed
me to gain understanding of what people
wanted to see in my music video.
I did a similar thing with my ancillary
products, although I posted these onto
Facebook for feedback due to them being
images and not video based.
19. +
I was also able to use this website as means of gaining some
inspiration during the planning stages of my product as well as
establishing the codes and conventions of the rock/indie
genre.
I looked at numerous music videos, some of those being the
music videos that related to songs I had chosen from Spotify,
and took several examples from numerous videos that adhered
to my own initial ideas.
21. +
This is the software I used to create my digipak and my
magazine posters.
Fireworks is advanced software that is similar to Photoshop,
and while it is not at a beginners level, I found that the
professional tools it enabled me to use helped me to create the
best ancillary products I could have done at my current stage.
The software enabled me to manipulate images in terms of
extracting colours and backgrounds, adding transparent layers
and titling my work.
The proficiency of this software enabled me to create products
that seemed authentic, as opposed to rushed or poorly made.
22. +
I was able to use this software to do everything that I wanted to
do and take what I wanted to take from my rough mock-ups of
the ancillary products.
Due to the user-friendly nature of the software, I was also able
to edit my work easily when it came to making changes
dependant on my audience feedback.
Many of the tools involved helped my progress, such as:
properly blurring colours:
Creating the effect of the light bulb in my final magazine
advert.
Creatingthe image of a bright streetlamp in the darkness for
my digipak front cover.
25. +
As well as software, I would not have been able to create my
products without the use of common and often over-looked
websites that have been made available to me via Web 2.0. as
part of an initiative to make the internet user-friendly within
the post-traditional society that I live in.
These websites played a critical part in the research and
planning of my product, as well as the gathering of audience
feedback.
26. +
FACEBOOK
With Facebook, I was able to send messages and status’ to
select people and ask them what they thought of my work.
I could also embed my music video and ancillary products
onto the website, which enabled me to receive more focussed
feedback.
As well as this, I was able to use Facebook to look at the pages
relating to my chosen artist, which helped me to understand
their target audience and the demographic they actually had –
through the number of ‘likes’ and the visual links to those
users.
27. +
People have even gone
as far as creating tribute
pages for this band.
This allowed me to see what sort of people liked the band
and thus what their target audience/demographic was.
28. +
IMAGINEDRAGONS.COM
This was one of the most important websites I went on to
gather information about the band for my research and
planning, to ensure that I understood the genre I was choosing.
It also helped me in terms of lyric interpretation, and I was
able to see what artistic style (experimental) that they
conventionally followed in order to apply it to my own.
Shot from Imagine Dragons Shots from mine, same colour
music video. changes and urban environment.
29. +
FOTOFLEXER
This is a website that is very similar to Fireworks in a lot of
ways.
It allows the user to edit photos at a beginners level, and I
found that this was ideal for the initial creation and drafting of
my ancillary products as I was able to use the website to
change and edit my drafts until I had a template that I felt was
good enough to be used in the final design.