1. Evaluation Question 4
How did you use media technologies in the construction
and research, planning and evaluation stages?
By Rachael Halstead

2. Research and Planning
We used these music channel sites
online to gather information about our
target audience and what was the most
We used these two social
We used this online popular music within our audience
networking sites to gain
presentation site to
the artist’s permission
create our
before we could use that
work, which was
particular song
different to blogger
and slide share
We used this online site to keep
We found out that We used this online site to up to date with our work, and
our target audience create our work, for example once everything was completed
were popular, social when we had a list of we posted everything onto our
people and we used conventions we could put own blog so it was all in one
these magazines to them all onto this site and the place
find out more audience would be able to see
information about them all clearly in the same
them image

3. We used this for when we did PowerPoint
presentations as this allowed us to put it
onto blogger
We used this online website to gather research on
our chosen audience and what sort of people that
would categorise themselves as, so we would be
We used this online site to able to get a better understanding of them
help us see what audience
profiles would match our
chosen genre
We used this to create our shooting
schedules and shot lists for when we
were planning to go out filming so we
We used YouTube to research could put them onto blogger
For example this screenshot
videos from our chosen genre, so
shows the list of the brands we could get information about
on the website that you can what conventions we saw in what
gather information from video.

4. Construction
We used Photoshop to help
create our ancillary tasks, as we
were able to create the effects
that we wanted on here. We wanted a party scene in our video, as this
Brightness and Contrast – we was able to show the female having fun with
were able to make the photo as This was the camera that we all her friends, and to do this it meant using
bright or dim as we used to record all our footage the lighting effects to make it look real. This
wanted, but we chose to with, Panasonic NV-GS500B improved on what we did last year as we didn’t
increase the brightness so the This was easy as we used use any technology like this.
audience could clearly see the the same camera last year
image. so we were familiar with all
Black and White – Although we the buttons on it, and for
didn’t use this effect on our this reason we found it
ancillary tasks, it could make a easy to capture the footage
photo seem ageless and we needed this year. As we hadn’t used any of these
old, but when keeping to tools last year we found them
conventions of pop we needed harder to use, but after we had
brighter colours. used them we found it easier
to do what we wanted
For the creation of our ancillary tasks, we used Adobe Illustrator for doing this
Cropping tool – we used this so we got the right size image that we wanted.

5. These are both screenshots from Movie Studio
Platinum, the program we used to edit all our music
video together. The effects that we used were:
Black and White –
• At the very start of the music video, we used a
short video of the female and male(who later
turns out to be her ex), and we used this effect in
particular as it implied that this video is old and it Also we included a time scale in the top
adds more emotion. right corner of the clip, so this allowed
• Also at the end of the video when the female is it to look like a real video clip
walking down the lane away from the video, we
also used the same effect here as it implied that
the video is old now and she is walking away and
leaving everything behind.
Sepia –
• For the part in the video when the female is in
the park with the other male, and gets caught
out by her ex we used a sepia effect as this was
different to the black and white, it made the
whole clip seem old and forgotten when in fact We used camera’s to take photos of the
the whole situation is all the female can think location where we were filming
about
Old photographs –
• When the female was stood facing an abstract
feature we chose to put the effect of old
photographs onto this, as she moved from the
left, middle and then to the right so it showed
the passing of time well.
We used a new software to
create our videos on, Sony Vegas.

6. Again we used our mobile
phones throughout each
Evaluation stage, as in the planning stage
we needed to make sure that
we could get hold of our actors
Once our video had finished in post production, we and they knew where they
posted it onto YouTube, and also because our target needed to be, and again in the
audience were social people who loved keeping up evaluation stages to ask certain
to date with the latest gossip on social networking people what they thought of
sites for example Facebook and Twitter we also our video.
decided to post our video on here to get
feedback, and we got a range of responses from a
variety of different people from different age groups
and genders
Once our videos were complete we
posted them onto YouTube to get
response on what people thought
We also used Prezi for of it
creating one of our
evaluation questions.
Again we used blogger throughout each
stage of making our video, and we used it
We also used the sound-booth for in the evaluation stages again for putting
recording one of our evaluation all our work onto the same place
questions.