company research

1. Company research

2. History
Saatchi and Saatchi was founded
by two brothers Maurice (Lord
Saatchi) and art collector Charles in
1970. Saatchi and Saatchi was first
born in London 1967 (Headquarters
of Saatchi and Saatchi is still in
London) as the creative
consultancy CramerSaatchi.
Charles's younger brother Maurice
joined the business in 1970 and
was renamed "Saatchi and Saatchi"
and developed into a full-service
advertising agency.

3. Awards
Because of the quality of adverts Saatchi
and Saatchi produce, the network has
always been a prolific award-winner. In
the last five years they have won over
4,000 awards.
Cannes Lions International Festival of
Creativity 2014
At the Cannes Lions Festival
2014, Saatchi & Saatchi was awarded a
total of 32 Lions – 6 Gold, 12 Silver and 14
Bronze.
Del Campo Saatchi & Saatchi were
awarded 3 Gold, 1 Silver and 4 Bronze for
‘Almost Identical’ for Beldent.
2 Gold and 3 Silver went to Saatchi &
Saatchi Italy, for its ‘Dear Future Mom’
campaign for Coordown.
Saatchi & Saatchi New Zealand were
awarded Gold and Bronze for two
campaigns for Tui ‘Catch A Million’ and
‘Beer Plumber’.
Other Silver Lions were awarded to our
offices
in Australia, USA/Conill and Mexico.
And there were Bronze Lions
for Philippines, Serbia, USA/New
York and Puerto Rico.

4. Products They Have
Worked On
Saatchi & Saatchi are a very high
end advertising company and have
created adverts for many well
known brands. These include :
• Toyota
• Carlsberg
• Weight Watchers
• Head and Shoulders
• Ford
• E.c.t.
They also produced campaign
adverts like anti-bullying adverts
and even produced a poster for the
conservative party “Labour Isn't
working” for the 1979 general
election and created a very
powetful message

5. Toyota Invisible Car
Advert: Analysis
In this advert Toyota with Saatchi & Saatchi are advertising the new 2016 Toyota Tacoma in the advert “Invisible Truck”. In the
advert the truck is being shown off with its capabilities off road. However it is invisible and you con only see the huge dust
clouds it leaves showing the audience the power it has. It is then revealed like a monster/animal at the end of the advert
showing it as a beast.
In the Advert there is no music, only the sounds the car makes, the incredible sound it makes shows again the immense power
this vehicle must have and how powerful it is and at the end there is a roar showing hats its not just a vehicle its this sort of
animal
This advert is more focused to men who want power and thrills. It is shown to be like an animal and men will want it because
they want the most powerful car as it is manly. Also the fact the man driving gets out with a helmet show the audience how
powerful it is by showing its dangerous. It is also targeted for people looking for adventure as its shown to be off road going
through the desert
At the end there is a message “The Beast Is Revealed” and then the slogan “Lets Go Places” these two sentences show the
audience that this truck is almost something to fear as it is called a beast and how powerful it is. The second sentence tells the
audience how this vehicles will let you adventure and go places.