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The Sarasota AutoArt Magazine will feature the ten professional national and international artists that have been selected by their sponsors to paint ten cars in the '24-Hour Art Endurance Competition' May 28th & 29th, 2011. Cars will either be permanently painted or auto-wrapped by SignZoo to protect the original surface.... but that decision does not come without some trepidation as who would want to remove artwork that someday may exceed not only the value of the car but maybe upward of tens of millions as the BMW Art Cars have become. The fast and furious competition is sure to be an amazing art event that will bring "Art that Moves You"!

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  1. 1. AutoArt vol 1 SARASOTA 2011 Magazine “Art That Moves You”A Production of Avenida de Colores, Inc. 501(c)(3) 540 South Orange Avenue, Sarasota Fl 34236 Design By OneDesignVST © 2011. All rights reserved. email: sarasotaautoart@me.com www.sarasotaautoart.com
  2. 2. Ad Space Available
  3. 3. Ad Space Available
  4. 4. SignZoo is a national sign company headquar-tered in Sarasota, Florida. We provide innovativegraphics applications and unmatched customerservice to clients throughout the United States.We specialize in high-impact, large format vehicle,marine and architectural wraps. Our sign com-pany employs some of the best graphic designers,creative specialists, production managers, salesrepresentatives, finishing technicians and certi-fied installers in the country. Our staff membersare experts in their fields and experts in customersatisfaction. We use the finest printing technologyavailable in the sign company universe and ourpartnership with 3M enables us to deliver the best-- and back it up with comprehensive, uncondi-tional warranties. We look forward to providing youwith the best solutions to all your signage needs.SignZoo is proud to be a Major Sponsor of theAvenida de Colors 501(c)(3) nonprofit organizationthat produces the Sarasota Chalk Festivaland the Sarasota AutoArt Show.
  5. 5. AutoArt vol 1 SARASOTA 2011 Magazine STAFFExecutive Editor From the Editor:Denise Kowal While my childhood was mostly immersed in artCreative DirectorVincent Taschetti there were a few impressionable years that involved street racing in my hometown of Cohasset that had dangerouslySenior Editor (i.e. exciting) small and winding roads. I learned to driveAlice Ladry quite well, and purchased my first red sports car before I hadMarketing & Development Director my driver’s license. So, you can imagine my delight whenEd Pandos I turned 33 and received Formula Car Racing lessons with the Skip Barber Racing School in Sebring as a birthdayArt Director present. After my first weekend in my fireproof driving gearMike Weston and my red and white Formula car, I was convinced I could be the next Indy 500 winner – don’t laugh, I am stillContributing Writers dreaming. I also spent the next several years trying toNick Vitale convince my two sons to do as I say, not as I do, when itJohn ShortPhilis Landi came to my driving.Michael St JamesRon Crane Somehow I never thought of myself as an auto enthusiast but upon reflection, I realize I have had manyContributing Photographers memorable times delicately cleaning and waxing my carsMichael Furman with pride. I have more memories than I can count whenChris Thibaut an automobile carried a smile on my face safely to and fromVTaschetti adventures. And, I still stop and sigh when a beautiful carMichael Zeppitello passes by. It is in that vain that we bring you the SarasotaWebsite Development AutoArt Show, ‘Art that Moves You’.Melissa Clark A show for those who enjoy the automobile asSarasota AutoArt Publishing Inc beautiful piece of artwork that hopefully frames the driver’sA Production of Avenida de Color a501(c)(3) personality and gives great pleasure to the owner,S.Pineapple Ave ~ Burns Square viewers and passengers. Come celebrate “Art that MovesSarasota FL 34236 You” when we not only showcase automobiles as art…www.sarasotaautoart.com but works of art on automobiles in the first “24-Hour Art Endurance Competition”. Denise Kowal, Editor & President Avenida de Colors
  6. 6. 24-Hour Art Endurance Competition Ten Art Teams • Ten Cars • Ten SponsorsLots of Paint! The Sarasota AutoArt Show is hosting the fast and furious “24-Hour Art Endurance Competition”starting at 10 a.m. Saturday Morning, November 28th, 2011. Dozens of artists applied to be one of the tenhand-selected teams that will use a car as their canvas to create fine art in this endurance competition. Allartists are required to hand paint or draw their entire design and no air-brushing or spray painting will beallowed. All the artists are professional with amazing portfolios. While many of the cars will be auto-wrappedin white by SignZoo to protect the original surface, the decisions to do so did not come easy for the sponsorsand car owners. Many of the artists are important and nobody can ultimately image how much the artworkwill increase over time. All sponsors risk removing someone’s work that may exceed the values of the cars inyears to come... imagine removing an Andy Warhol only to find out they are worth millions? The sponsors ofeach team had the opportunity to pick the car to be painted, the artist who will paint it and name their artteam. Sponsors can have one or two cars exhibited along side their art team and will have a 10’ x 10’ tentfor promoting their business. Sponsors will provide the pit crew for the 24-Hour Art Endurance that is some-what fashioned after the LeMans 24-Hour Endurance Race! The ten sponsors, ten art teams and ten cars that will be competing are: SPONSOR TEAM AND ARTISTS CAR Ferrari of Tampa Bay “Ferrari Art Team” artists Ferrari California Luigi Legno & Vera Bugatti
  7. 7. AutoArtDaVenza Style“24-Hour Art Endurance Competition” May 28th & 29th AutoArt SARASOTA show . 2011 “A r t T hat M oves Y ou” www.sarasotaautoart.com A Production of Avenida de Colores, Inc. 501(c)(3) 540 South Orange Avenue, Sarasota Fl 34236 Design By OneDesignVST © 2011. All rights reserved. email: sarasotaautoart@me.com www.sarasotaautoart.com
  8. 8. 24-Hour Art Endurance Competition uFerarri Art Team The Ferarri Art Team is headed up by Luigi Legno was born in Isola della Scala Luigi Legno, a professional fine artist (VR) on 18/12/1967. Painter for over twenty from Italy. Ferrari will provide a 2011 years, Madonnaro artist since 1993. As an artist Ferrari California that will be auto- Madonnaro participated in street demonstrations, wrapped by SignZoo. Every inch and competitions, festivals and historical celebrations.crevass of the car will be protected and the wrap can Currently in the group of ACPC to Madonnaristay on the car for years and be removed without any Buscoldo.Tra madonnari awards competitions:damage to the original surface and paint - hopefullypreserving the artwork. This trip to the United States for Luigi willbe his second for the first time was in October 2010with 4 other artists to participate in the SarasotaChalk Festival. In his broken english Luigi speaksenthusiastically about his passion for the work of the16th century Milan artist Michelangelo Merisida Caravaggio. The Ferrari Art Team will be one often teams performing live in this fast and furious ‘24-hour Art Endurance Competition’ in Burns Square,downtown Sarasota. All ten teams will start Saturday,May 28th at 10 am and finish 24-hours later. • 2006 to his first experience at the 34th Legno will create an image honoring the Ital- International Meeting of Grazie di Curtatoneian artist Caravaggio, covering the entire car in paint Madonnari – MN, resulting in a Report on theby hand. Artists are not allowed to use any form of work performed.spray or paintbrush paint as this is a fine-art competi- • 2007 2nd place in categorytion. Madonnari Simple and transition to a higher For those who unfortunately miss the event, category Madonnari Qualify at the 35ththe Caravaggio Ferrari will be displayed at the Ferrari International Meeting of Grazie di Curtatoneshowroom and at the Sarasota Chalk Festival Novem- Madonnari – MNber 5th and 6th 2011. • 2009 1st place at ‘XI th “Ferrari’s programme of continuous develop- International Competition of Madonnariment will never come to an end. The quality of our Nocera Superiore - SAcars cannot be separated from the lives of the people • 2009 3rd place in categoryworking at the Ferrari plant,” states Ivco, at the Mu- Madonnari Qualify at the 37th Internationalseo Galleria Ferrari. Meeting of Grazie di Curtatone u one of ten teams
  9. 9. 24-Hour Art Endurance Competition uFord Sharp’ned Art Team Thi ko nny nioppmjau iiua ah odjsdu lkonnsuiso oasaka ijaOOcxnnyuri msisjsoosn- sioslmxui mmxjfjur osnvoewbvkkd iismc9 mwif The Ford Sharp’ened Art Team is headed up km Thi ko nny nioppmjau iiua ah odjsdu lko nnsu-by David Troxell, a professional underground artist iso oasaka ijaOOcxnnyuri msisjsoosnsioslmfrom Sarasota. Ford will provide a 2011 Ford Taurus xui mmxjfjur osnvoewbvkkd iismc9 mwifkmSHO that will be auto-wrapped by SignZoo. The wrap kziioo nuyf. Nikso udfh judidj isu.can stay on the Taurus SHO for years and be removedwithout any damage to the original surface of the car. David Troxell is a professional Horticulturistfrom the Marie Selby Botanical Gardens. The FordSharp’ned Art Team will be one of ten teams perform-ing live in this fast and furious ‘24-hour Art Endur-ance Competition’ in Burns Square, downtownSarasota. All ten teams will start Saturday, May 28that 10 am and finish 24-hours later. Troxell will create an image honoring theAmerican Spirit, covering the entire car by hand usingonly Sharpie Pens! Artists are not allowed to use anyform of spray or paintbrush paint as this is a Thi ko nny nioppmjau iiua ah odjsdufine-art competition. He will however have the lkonnsuiso oasaka ijaOOcxnnyuri msisjsoo viicoption of using various colors of the Sharpie Line and sioslmxui mmxjfjur osnvoewbvkkd iismc9 mwifkmnot just black. The American Spirit theme has a lot Thi ko nny nioppmjau iiua ah odjsdu lko nnof potential and certainly more representative of the iso oasaka ijaOOcxnnyuri msisjsoosnsioslmxuiSharpie Corporation that is afterall... American. mmxjfjur osnvoewbvkkd iismc9 mwifkm kziioo For those who unfortunately miss the event, nuyf iosjd osos Thi ko nny nioppmjau iiua ahthe Ford Sharp’ned Art Car will be displayed at the odjsdu lkonnsuiso oasaka ijaOOcxnnyuri msis-Sarasota Ford showroom and at the Sarasota Chalk soosnsioslmxui mmxjfjur osnvoewbvkkd iismc9Festival November 5th and 6th 2011. mwifkm Thi ko nny nioppmjau iiua ah odjsdu lko Thi ko nny nioppmjau iiua ah odjsdu lko nnsuiso oasaka ijaOOcxnnyuri msisjsoosnsioslmxuinnsuiso oasaka ijaOOcxnnyuri msisjsoosnsios vhu iss mmxjfjur osnvoewbvkkd iismc9 mwifkm kziioolmxui mmxjfjur osnvoewbvkkd iismc9 mwifkm mic. nuyf iosjd. Lo u9s8 eueud8 dudid uiuw esauss ue Thi ko nny nioppmjau iiua ah odjsdu lko mxio nui wodh owhjdifos.nnsuiso oasaka ijaOOcxnnyuri msisjsoosnsios nudo lplmxui mmxjfjur osnvoewbvkkd iismc9 mwifkm. u one of ten teams
  10. 10. 24-Hour Art Endurance Competition uSuncoast Porsche Team The Suncoast Porsche Art Team is headed up by David Troxell, a professional under- ground artist from Sarasota. Ford will provide a 2011 Ford Taurus SHO that will be auto-wrapped by SignZoo. The wrap can stay on the Taurus SHO The Suncoast Porsche Art Team is headed up for years and be removed without any damage toby David Troxell, a professional underground artist the original surface of the car.from Sarasota. Ford will provide a 2011 Ford Taurus David Troxell is a professional Horticultur-SHO that will be auto-wrapped by SignZoo. The ist from the Marie Selby Botanical Gardens. Thewrap can stay on the Taurus SHO for years and be Ford Sharp’ned Art Team will be one of ten teamsremoved without any damage to the original surface performing live in this fast and furious ‘24-hourof the car. Art Endurance Competition’ in Burns Square, David Troxell is a professional Horticultur- downtown Sarasota. All ten teams will start Satur-ist from the Marie Selby Botanical Gardens. The day, May 28th at 10 am and finish 24-hours later.Ford Sharp’ned Art Team will be one of ten teams Troxell will create an image honoring theperforming live in this fast and furious ‘24-hour Art American Spirit, covering the entire car by handEndurance Competition’ in Burns Square, downtown using only Sharpie Pens! Artists are not allowedSarasota. All ten teams will start Saturday, May to use any form of spray or paintbrush paint as28th at 10 am and finish 24-hours later. this is a fine-art competition. He will however Troxell will create an image honoring the have the option of using various colors of theAmerican Spirit, covering the entire car by handusing only Sharpie Pens! Artists are not allowed touse any form of spray or paintbrush paint as this isa fine-art competition. He will however have the op-tion of using various colors of the Sharpie Line andnot just black. The American Spirit theme has a lotof potential and certainly more representative of theSharpie Corporation that is afterall... American. Sharpie Line and not just black. The American For those who unfortunately miss the event, Spirit theme has a lot of potential and certainlythe Ford Sharp’ned Art Car will be displayed at the more representative of the Sharpie CorporationSarasota Ford showroom and at the Sarasota Chalk that is afterall... American.Festival November 5th and 6th 2011. Odcg uisioo. For those who unfortunately miss the Thxiscbio sjiosbosommsdiujdk djidojs. zaaah event, the Porsche Art Car will be dislk. Ji xcivjwdhyf kdiiuf wifwnviw euy3i dwidnf die qif qwo. cu ijfeif fiefwe ewfiwefwfn 9qpowdfjf ujeioif.Ludcju9ofge feogjb dwoigeksjhg.wi wiwNoifefkfwp. Bjfey dfuf wfwfo9g wwefyoweg fhiiwe. u one of ten teams
  11. 11. 24-Hour Art Endurance Competition uBMW of Sarasota Art Team Then9fwksudd i is headed up by David Troxell, a professional underground artist from Sarasota. Ford will provide a 2011 Ford Taurus SHO that will be auto-wrapped by SignZoo. The BMW Of Sarasota Art Team is headed up by wrap can stay on the Taurus SHO for years andDavid Troxell, a professional underground artist from be removed without any damage to the originalSarasota. Ford will provide a 2011 Ford Taurus SHO surface of the car.that will be auto-wrapped by SignZoo. The wrap can David Troxell is a professional Horticultur-stay on the Taurus SHO for years and be removed ist from the Marie Selby Botanical Gardens. Thewithout any damage to the original surface of the Ford Sharp’ned Art Team will be one of ten teamscar. performing live in this fast and furious ‘24-hour David Troxell is a professional Horticultur- Art Endurance Competition’ in Burns Square,ist from the Marie Selby Botanical Gardens. The downtown Sarasota. All ten teams will start Satur-Ford Sharp’ned Art Team will be one of ten teams day, May 28th at 10 am and finish 24-hours later.performing live in this fast and furious ‘24-hour Art Troxell will create an image honoring theEndurance Competition’ in Burns Square, downtown American Spirit, covering the entire car by handSarasota. All ten teams will start Saturday, May using only Sharpie Pens! Artists are not allowed28th at 10 am and finish 24-hours later. to use any form of spray or paintbrush paint as Troxell will create an image honoring the this is a fine-art competition. He will howeverAmerican Spirit, covering the entire car by hand have the option of using various colors of theusing only Sharpie Pens! Artists are not allowed to Sharpie Line and not just black. Theuse any form of spray or paintbrush paint as this is American Spirit theme has a lot of potential anda fine-art competition. He will however have the op- certainly more representative of the Sharpie Cor-tion of using various colors of the Sharpie Line and poration that is afterall... American.not just black. The American Spirit theme has a lot For those who unfortunately miss theof potential and certainly more representative of the event, the Ford Sharp’ned Art Car will be dislk.Sharpie Corporation that is afterall... American. For those who unfortunately miss the event,the Ford Sharp’ned Art Car will be displayed at theSarasota Ford showroom and at the Sarasota ChalkFestival November 5th and 6th 2011. Odcg uisioo. Thxiscbio sjiosbosommsdiujdk djidojs. zaaahvjwdhyf kdiiuf wifwnviw euy3i dwidnf die qif qwo.Ludcju9ofge feogjb dwoigeksjhg.wi wiwNoifefkfwp. u one of ten teams
  12. 12. 24-Hour Art Endurance Competition uFiat 500 Art Team Fiat 500 Art Team is headed up by David Then9fwksudd i is headed up by DavidTroxell, a professional underground artist from Sara- Troxell, a professional underground artist fromsota. Fiat will provide a 2011 Fiat 500 that will be Sarasota. Ford will provide a 2011 Ford Taurusauto-wrapped by SignZoo. The wrap can stay on the SHO that will be auto-wrapped by SignZoo. TheTaurus SHO for years and be removed without any wrap can stay on the Taurus SHO for years anddamage to the original surface of the car. be removed without any damage to the original David Troxell is a professional Horticultur- surface of the car.ist from the Marie Selby Botanical Gardens. The David Troxell is a professional Horticultur-Ford Sharp’ned Art Team will be one of ten teams ist from the Marie Selby Botanical Gardens. Theperforming live in this fast and furious ‘24-hour Art Ford Sharp’ned Art Team will be one of ten teamsEndurance Competition’ in Burns Square, downtown performing live in this fast and furious ‘24-hourSarasota. All ten teams will start Saturday, May Art Endurance Competition’ in Burns Square,28th at 10 am and finish 24-hours later. downtown Sarasota. All ten teams will start Satur- Troxell will create an image honoring the day, May 28th at 10 am and finish 24-hours later.American Spirit, covering the entire car by handusing only Sharpie Pens! Artists are not allowed touse any form of spray or paintbrush paint as this isa fine-art competition. He will however have the op-tion of using various colors of the Sharpie Line andnot just black. The American Spirit theme has a lotof potential and certainly more representative of theSharpie Corporation that is afterall... American. For those who unfortunately miss the event,the Ford Sharp’ned Art Car will be displayed at theSarasota Ford showroom and at the Sarasota Chalk Troxell will create an image honoring theFestival November 5th and 6th 2011. Odcg uisioo. American Spirit, covering the entire car by hand Thxiscbio sjiosbosommsdiujdk djidojs. zaaah using only Sharpie Pens! Artists are not allowedvjwdhyf kdiiuf wifwnviw euy3i dwidnf die qif qwo. to use any form of spray or paintbrush paint asLudcju9ofge feogjb dwoigeksjhg.wi wiwNoifefkfwp. this is a fine-art competition. He will however Fiat nsod kivgps fwgiougwgkiv vm ffoifg fiu have the option of using various colors of thealcjhajf fugjvdjfgf fkhfsig ejosflnl wo wegjkf pwegfd- Sharpie Line and not just black. Thebvs fjkglgsegosfgksglo wegfwmgl fwwhguwg ewufiif American Spirit theme has a lot of potential andfiff wfweooffweiir we eiuewpjwekhowe weewieefuifsk certainly more representative of the Sharpie Cor-asfsih eoihrs seghuhf sdfjgefs gjsf;oef sefakwdjofkf poration that is afterall... American.wwjogof fg wei wwihfihq fghif qiojfkgfnbk qwfliqfq. u one of ten teams
  13. 13. Sponsor Ad Space
  14. 14. 21-30 articles on teams and sponsors ads
  15. 15. Ad Space Available
  16. 16. Sarasota Classic Car Museum Bring the family to explore the history of the “car”. See one-of-a-kind autos, and en- joy the magnificent workmanship and ingenu- ity of one of man’s greatest accomplishments! In addition to the Museum’s vintage car collection, a working antique game arcade is featured in the newly renovated Gift Shop. While you’re there, take the children to the “Kids Corner” and let them pick out a miniature memento of their favorite car! The Gift Shop also features other rare collectables, unique exhibits and hard-to-findThe Sarasota Classic Car Museum is automotive books. For the camera buffs, you don’t missrecognized as the second oldest continuously the museum’s impressive antique camera exhibit.operating antique car museum in the Nation!As you stroll through the museum, travel backin time and into the future of man’s greatestinvention, the automobile! Antique, ex-otic, European and one-of-a-kind clas-sics are featured in our rotating exhibitsthroughout the museum, seven days a week.Here you will view Circus Magnate, John and MableRingling’s collection of Rolls Royce autos,JohnLennon’s, psychedelic, 1956 Bentley (registra-tion mark 222 APL) and Paul McCartney’s beloved From the “horseless carriage” to a sleekly designedMini Cooper. Classic and muscle cars are on dis- “speedster”, you will not be disappointed withplay side by side, including Don Garlits, dragster this breath-taking display of automotive history!number two! The museum features immaculatelyrestored vintage automobiles spanning over a one- The Sarasota Classic Car Museum hashundred year history of man’s automotive genius! self guided tours daily from 9:00 a.m. to 6:00 p.m., seven days a week. The Museum is closedThe museum features over 100 automobiles, on Christmas Day. Docents are on hand to answerconsisting of the alphabet of the world’s fore- questions and chat with guests about the histo-most automobile manufacturers; Alfa Ro- ry of the cars on display. You don’t want to missmeo, Bentley, Cadillac, DeLorean, Edsel and this rare and unique collection of vintage autos!Ferrari are just to name a few of the exqui- Sarasota’s best attraction value!site examples of automotive craftsmanship!
  17. 17. Michael Furman Automotive PhotographerMichael Furman’s life-long love of photography Speed, Style and Beauty, the Cars of the Ralph Lau-has led to a thirty year professional career working ren Collection was produced for the Museum of Finefor top automotive clients, magazines and books. Arts, Boston to coincide with their exhibition in the Spring of 2005. Latest titles include The PerformingMichael’s specialty is in studio lighting and shoot- Art of the American Automobile which serves as theing pre-war coach built classics: Bugatti, Delahaye, catalog for the Gateway Colorado Auto Museum, andCord, DuPont, Franklin, Rolls-Royce, Voisin, Delage, Delahaye Styling and Design which was producedDuesenberg, Bentley, Cadillac, Lincoln, Alfa Romeo, for the 2006 Pebble Beach Concours d’Elegance.Mercedes-Benz, Packard, Auburn, Talbot-Lago… For 2007, Michael produced Curves of Steel whichThe list is extensive and always growing. Race cars, served as the catalog to the Phoenix Art MuseumAmerican ‘50’s cars (Chevy, Chrysler, Caddy, Hud- show of the same name. The Art and Colour of Gen-son, Nash, Studebaker, Ford), sports cars (Porsche, eral Motors was released in September, 2008, toFerrari, Lamborghini, Jaguar, Alfa Romeo, Aston Mar- coincide with GM’s 100th anniversary. All titles aretin, BMW) and modern dream cars extend the roster. available through www.CoachBuiltPress.com.Michael’s first two books Motorcars of the Clas- My staff and I photograph the fuel filler on the Le-sic Era and Automobiles of the Chrome Age Mans-winning 1936 Bugatti Type 57G “Tank” forwere released to critical and public acclaim. my next title, The Spirit of Competition for the Sim- eone Foundation Automotive Museum.
  18. 18. Michael Furman has been involved with electronic imaging fromthe beginning of the technological revolution and continuingthrough the creation of ERGO Digital Imaging in 1995.Michael and staff artist David Phillips have collaboratedto pioneer new imaging techniques that have redefinedthe relationships between agencies, artists andprinters. It is very common for Michael to deliverfinished files, assembled and retouched for optimumreproduction. Michael and David stay current with thelatest software and hardware products and techniques,constantly evaluating their worth for upcoming projects.“David Phillips, my digital artist, and I review thepossibilities before starting an assignment. Whilesome photographers look to create other worldlyscenes with their digital capability, Dave and Iusually try a more subtle approach. Often timesour use of multiple images and compositingcircumvents the impracticalities of straightphotography. It may take quite a number ofsmaller shots to build the final image. This affordsus the greatest control, usually saving time and money in theprocess…”Michael Furman Automotive Photographer
  19. 19. Michael Furman Automotive Photographer
  20. 20. Michael Furman Automotive Photographer The automobiles of the classic era 1925 to 1948 were distinguished by their graceful designs, premium crafts- manship, and unusual materials. The French Bugat- ti, Talbot, and Delage, the American Duesenberg and Packard, the Italian Alfa Romeo - such legendary cars brought art and simple elegance to the road. These and many other spectacular models from the automobile’s golden age are featured here in the extraordinary photo- graphs of Michael Furman. Never before has a photog- rapher compiled such a collection of cars, created with impeccable artistic appreciation and an exacting eye for detail. In more than 150 full-color photographs, Motor Cars of the Classic Era captures the breathtaking beau- ty of these objects of desire, some of them extremely rare and published here for the first time. An informa- tive text and an illustrated index of technical informa- tion describe the qualities that make each car unique. Sure to appeal to both the high-end automobile collector and the more casual car aficionado, this book is a visual tour de force, a deluxe, beautifully designed volume that matches in spirit the exquisite automobiles it celebrates.
  21. 21. Sarasota Chalk FestivalThe Sarasota Chalk Festival is diving into its fourth seasonNovember 1st - 7th 2011. Celebrating the history of the performance artof street painting, hundreds of artists will travel to Sarasota from all overthe world to turn South Pineapple Avenue into walking Museum. Art-ists will create a time-line of work starting with the early art-form whenstreet-painters used the red clay from fallen roof tiles, coal from fire-places and white chalk on the bare earth to draw images of the VirginMary and travel through to today’s current contemporary of movements.Avenida de Colores, Inc. Avenida de Colores, Inc. was founded in 2010by Denise Kowal as a 501(c)(3) nonprofit corporation based in Sarasota,Florida in the United States. The corporation is organized for the pur-pose of providing students with experiences and instruction in the vi-sual and performing arts and to enrich communities with cultural events.The corporation produces the Sarasota Chalk Festival a cultur-al event. The corporation functions solely on donations from pa-trons, sponsorships, and grants and it is a fully volunteer organization.
  22. 22. Sarasota Chalk Festival HistoryIn 2007, as president of the Burns Square Property Owners Association, Inc.Kowal founded the Avenida de Colores Chalk Festival, a street painting festivalheld on South Pineapple Avenue in the downtown Sarasota historic area knownas Burns Square. Only twenty-two artists participated in this first festival.In 2009, the second Avenida de Colores Chalk Festival was held with ap-proximately one hundred street painters participating, who were drawnfrom all over the USA, and more than two hundred local stage performers.In 2010, the Burns Square Property Owners Association relinquished theAvenida de Colores Chalk Festival to the Avenida de Colores nonprofit cor-poration. The street painting festival was renamed the Sarasota Chalk Fes-tival and has grown into one of the most important street painting festi-vals in the world. The festival expanded several blocks in Burns Square toaccommodate the two hundred and fifty street painters who participated,being drawn from all over the world, which made the Sarasota Chalk Fes-tival the first international street painting festival in the United States.
  23. 23. First international street painting festival in the U.S.While pursuing its mission to create cultural events, in 2010, the Avenida de Colo-res made history by producing the first international street painting festival in theUnited States, called the Sarasota Chalk Festival. Street painting festivals started inthe United States in 1987, but this festival was the first to attract many of the beststreet painting artists from all over the world to participate. The festival had notableGuinness World Record holders Edgar Mueller from Germany, Leon Keer from Nether-lands, and Tracy Lee Stum from the USA. Genna Panzarella from the USA, who wasthe first woman to receive Italy’s honorable Maestra Madonnari title at the Internation-al Grazi di Curtatone competition, participated as well as Vera Bugatti from Italy, whoalso holds the Maestra Madonnari title. Maestro Madonnaro Edgar Mueller created a100’ x 40’ 3-D street painting that is the first known contemporary street painting thatmetamorphosed from one image to another with the change from day to night becausethe painter used photoluminescence paints. The Sarasota Chalk Festival also was thefirst street painting festival to have a Halloween-theme for the artists work as well asthree over-sized 3-D installations, one of which incorporating two-point perspective.
  24. 24. AutoFashionLotus is going to launch a new lifestyle brand, Lo-tus Originals, which will offer a range of performanceouterwear, luxury knitwear and leather goods thatreflect the craftsmanship, heritage and spirit ofLotus. Lotus said it has carefully hand picked thevery best suppliers and materials to work with toensure that quality reflects the future of Lotus.“Our goal with the Lotus Originals concept was tocreate a range of apparel and accessories that re-ally capture the true spirit of our iconic Britishbrand. Lotus Originals isn’t just for traditional.
  25. 25. Tag Heuer have released a newwatch, the MP4-12C is inspired bythe McLaren MP4-12C super car.The dial has a carbon-fibre stylepattern with a large central win-dow, which allows you to see theChronograph and date functions atwork. The layout is dominated by alarge Orange zero at the 12 o’clockposition in a nod to the speedom-eter design of the road car [Orangeis McLaren’s traditional colour].The case is 43mm and madeof sandblasted titanium grade2 which is the same ma-terial used by TAG Heuer.
  26. 26. Have you ever wondered what it would be like to live like theJetsons? Well, the way technology is progressing, you mightas well get set for the sci-fi kind of life. Earlier today, I wroteabout futurist cars that could zip commuters round the worldin two hours through vacuum tubes. Now, I read that stu-dents from Barcelona are working on clothes that facilitateurban mobility. Suddenly, science-fiction does not seem thatfantastical anymore.Students of the automotive design and fashion department ofBarcelona’s European Institute of Design are working in col-laboration with Iniciativa BMW on a project that exploreshow city folk shall commute in the future. An exhibition oftheir creations will be held on the Rambla Catalunya in cen-tral Barcelona. The exhibition is named “El traje que te trans-porta“, which roughly translates into “Suits That Transport”.Among the most interesting designs is “Comme des Voiture”(picture above). This mobile suit includes a pair of boots thathave large ball-bearings on the soles and an intelligent visor of-fering real-time information. The “Flying Suit” also seems aninteresting creation. The suit appears inflatable. But will it helpthe wearer fly to his destination? A third creation that catchesthe attention is “City-Skiing”. Ski enthusiasts would love this lastpiece, for it suggests skiing as a transport option within a city.Whether a design project like this results in real solutions isanybody’s guess. However, one must applaud the level ofcreativity that the Barcelona students havebrought to the design table.
  27. 27. Automotive Fine Art & PHOTOGRAPHY
  28. 28. 30 additional Ad Space Available or Editorial
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