There are no opportunities for me to take on an assistant as this is a small project that I am able to complete myself within the timeframe.

1. WORKING TO A BRIEF
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Name

2. CONTRACTUAL BRIEF
Definition: A contractual brief is where you are contractually
obligated to follow the different requirements set out by the
client and can be sued or not paid for your work as you are
bound to a contract. The work is completed for a set fee and a
time frame is specified in the contract.
Advantages: You have a contract that ensures that you will be
paid for your work if it is completed correctly and therefore you
have some insurance that you are able to fall back on in any
disputes or anything happens during the product.
Disadvantages: the disadvantages of this brief are that you are
bound to a contract and therefore if you do not read the
contract well you could be bound to do something that you
don’t want to do and be bound to do it by a contract.

3. FORMAL BRIEF
Definition: A brief that the client provides that simply
establishes the the products that they want to be produced.
The brief will only contain the necessary information that is
needed in order to be able to complete the project.
Advantages: the advantages of this type of brief are that it is
still professionally recognised and gives you some reassurance
that the agreements that you have made in the brief are
honoured. The brief will also give you a bit more flexibility in
how creative that you can be with your designs in the project.
Disadvantages: The disadvantages of this kind of brief is that it
is not always legally binding as there is no contract and
therefore it is not as secure as a contractual brief in terms of
guarantee for payment.

4. INFORMAL BRIEF
Definition: most likely a verbal agreement without a contact or
written documentation to complete a project for a client.
Advantages: there may not be a set completion date or many
parameters for the work and therefore you will be given a great
deal of freedom with the project.
Disadvantages: with there being no written contract you have no
confirmation or insurance that you will receive payment for the
work that you produce and you will have to place trust in the
client to follow through with their word.

5. CO-OPERATIVE BRIEF
Definition: A cooperative brief is where two or more production
companies are hired to work on the same brief from a client. The
companies will then have to work together to complete the brief
and may split up certain aspects of the brief to be completed by
each company.
Advantages: the advantages of this are that you can share and have
access to more assets as you will have a combination with the
other companies you are working on in order to help complete the
project. You are also able to work on parts of the brief that you
specialise in and allow the other company to work with parts of the
brief that they are better equipped to handle to make the project
overall to a higher standard.
Disadvantages: the disadvantages of this is that you will be sharing
the payment of the completion of the client which will effectively
half what you would have been given if you were working on your
own and this increases the risk of a loss in profit if you have to
spend money to complete the project.

6. NEGOTIATED BRIEF
Definition: A negotiated brief is where two companies working
on a brief have conflicting ideas regarding the completion of
the project and therefore it is necessary to negotiate a brief in
order to make sure that the final outcome does not have
conflicting styles or functions.
Advantages: the advantages of this type of brief is that you will
be able to negotiate to keep some of your own ideas in the
project so that you are able to have some level of control over
what happens in the project.
Disadvantages: You will have to compromise to help to work
with the other company and bring some of their ideas on board
which may negatively affect the project. You will also be
sharing the payment for the completion of the project.

7. COMMISSION BRIEF
Definition: A commission brief is where a large company hires
out an independent media company I order to create a product
for them. The company will then receive a commission of the
profits that are made from the project and will gain money in
proportion to the success of the project.
Advantages: you have the ability to make a large amount of
money provided the project is a success and the company
make a large amount of profit form the completed project. You
may also have access to their assets which can help to improve
the quality of the project.
Disadvantages: if the project does not do well you may receive a
very low payment for your work and this level of risk may mena
that you do not want to spend too much money on new assets
during the project as you have a chance of a low payment.

8. TENDER BRIEF
Definition: A tender brief is where a client will publish that they
need a media product to be made. And media companies will
come in with briefs, proposals and budgets for this and pitch it
to the client. The client will then pick the brief they want to
carry out the project.
Advantages: The advantages of this brief are that you do not
have to make any prior investment into the project before
finding out whether you have the brief or not. This means that
there is little risk in submitting as you wont loose ay money
doing so.
Disadvantages: you may invest time into the brief and pitch and
then have no guarantee of the job being offered to you and this
may be costly for a company. There will also be a large amount
of competition for the job and this may mean that you will have
to invest a large amount of effort in the pitch and brief in order
to make it stand out.

9. COMPETITION BRIEF
Definition: A brief will be made available to all participating
production companies and each company will complete the
brief and submit it to the client. The client will then pick which
project they favour and then pay the respective company for
their work.
Advantages: the advantages of this kind of brief is that they are
usually free to enter and therefore you have the chance to
make a great deal of profit form the project if your submission
is picked by the client.
Disadvantages: the disadvantages of this kind of brief are that
you have no guarantee of being paid for the work that you
produce. You may also have to spend money in order to make
your project stand out amongst others hich will increase the

10. MY BRIEF
Which structure/structures will your client brief use?
Reference your reasons for choice/choices
The structure for my brief will be an informal brief format. This
is due to the relationship that I have with the client as I am able
to trust them to stick to any agreements that we have made.
The informal style of brief also allows me to talk more normally
with the client and exchange ideas and use a combination of
my experience in designing and their in the chosen industry.
An informal brief will allow me to have more freedom with the
project as there is no large parameters to stick to and mostly
just a list of things to include on each document. This was
agreed as the client wanted me to have this ability as they
admitted that they have little experience in designing and
therefore would give me the freedom as they had faith in my
skills.

11. READING THE BRIEF
Why is important to thoroughly read your brief?
It is important to thoroughly read through the brief so that you are able
to make sure that you make sure to make the project in a way that the
client has specified or you may have to redo the project or risk not
being paid for your work as you will not have completed it in a way that
the client has requested so they have no obligation to pay you for the
work that you have produced. It is also important so that you are able
to gain important aspects of the project such as timescale and payment
so that you know when the project needs to be completed and how
much you should invest into the project.

12. READING THE BRIEF
What is the nature and demand of your client brief?
The nature of my product is to complete the production of a logo and a
business card for the client and their company. I will have to include key
pieces of information that the client wants on each of the products. These
include:
For the logo:
The logos text must be similar in style to the companies existing letter
header format and must include the full company name and the fact that
they are agricultural contractors. It also must follow a simple black and
white colour scheme.
For the business card:
It must include contact information for the company, the logo of the
company, it must contain a colour scheme of natural colours and also must
include a list of the services that the company offers.
The demand for this brief are that I have been given 2 weeks to complete the
project for the client and I will not need any extra personnel in order to
complete the project as I have the necessary equipment and expertise in
order to complete the project.

13. NEGOTIATING A BRIEF
Why is it important to discuss the brief with your client prior to
production?
It is important to discuss the brief with the client prior to production so
that you both have a clear understanding of what the end product of
the project should look like and to clear up any misconceptions or
questions that you have about the project so that you do not get into
any altercations later on when much of the project has already been
made and changes will be harder to make. It will also allow you to
make any final altercations if any of you have come up with any ideas
after the brief was first written.

14. NEGOTIATING A BRIEF
What are the advantages and disadvantages of employing discretion
with a brief?
The advantages of using discretion is that it allows you to add aspect to
the brief that you think may be interesting or allow you to try new
things to make the brief allow you a bit more freedom. The
disadvantages of using discretion are that the client may not like what
you have interpreted and may ask to to change it. This will make it so
that you will loose valuable time and any money you invested into the
changes that you made.

15. NEGOTIATING A BRIEF
Are there any potential legal/ethical/regulatory issues with the brief’s
proposed product?
The potential issues that I could face during the project are the fact that
I could have faced copyright claims if the images I used were not
primary sourced as I would have to get permission in order to get
access to other peoples images. I would also face action form the
advertising standards agency if I included information on the business
card that was false in any way as I would be lying to people. To avoid
this I have made sure to ensure that all of the information that I have
used is accurate.

16. NEGOTIATING A BRIEF
Amendments you have considered to:
The Product: the original images that the client had requested to use
would have been copyrighted and therefore I have recommended that
we should use our own images to avoid this and I have made the
amendments to the brief in order to accommodate this.
The Budget: I have not made any amendment to the budget as the
budget fir the project has always been £0. I do not feel that this needs
to change as I feel that I am able to complete the project without
spending any money on it.
The Conditions: The conditions of the project have not needed to
change as I have offered to complete the project for free and the client
is happy with this as a payment as well as me.

17. OPPORTUNITIES
What opportunities could this brief allow you to explore?
Self Development: This project can help me to progress as a media
producer as it gives me experience with an existing client and
therefore I have experience for my next job to carry over.
Learning new skills: The skills that I will learn form this project are an
improvement to my overall designing skills and my skills for working
effectively from a brief. I have also learned to improve upon and work
with existing assets and this has been different from always making my
own.

18. OPPORTUNITIES
Multi-skilling: The opportunities for multiskilling that the project has
provided me with are the business card as it allowed me to work with
organisational skills to move around all of the information and also
create a house style and graphics.
Contributing to a project: This brief does not give me the chance to
work as part of a bigger project as this is an isolated company that
does not have any partnerships and the nature of the company means
they may not need any further projects.