1. 2013
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RESEARCH PROPOSAL
“Find the calorific value of state of Jharkhand”
This proposal is to conduct a detailed survey of the food habits of the people of
Jharkhand, hence forth understand the calorific value provided by the staple and
alternate food.
Presented By: ( ROLL NO 6 TO 10) Roll no 8
AjAy EkkA
Siddharth Singh Solanki
GeorGe Toppo
Under the gUidance of
Monica HeMbroM
Prof. rohit Vishal Kumar

2. Research Proposal for Department of Health and family welfare Jharkhand
Submitted By: AJAY EKKA,
SIDDHARTH SINGH SOLANKI,
GEORGE TOPPO,
MONICA HEMBROM,
DEPT. OF FINANCE (2ND TRIMESTER)
XAVIER INSTITUTE OF SOCIAL SERVICE
DR. CAMIL BULKE PATH, PURLIA ROAD
RANCHI - 834001
This proposal is in response to 26th of October 2013 request for proposal for Research in
understanding the calorific value of the State of Jharkhand sent to Associate Prof. Rohit Vishal
Kumar department of Marketing, Xavier institute of Social Service Ranchi by Dr. Satish Mehta,
Director (DHFW Jharkhand) ( name and dept. assumed to bring Originality to proposal)
INTRODUCTION
The Department of Health and family welfare Jharkhand is requesting proposals for research in
order to understand the calorific value of state of Jharkhand.
The proposal is to conduct a detailed survey of the food habits of the people of Jharkhand, hence
forth understand the calorific value provided by the staple and alternate food. The total area of
state of Jharkhand is about 79714 km2 with 24 districts, 260 blocks and 32,620 villages out of which
only 45% are electrified while only 8,484 are connected by roads and the population of the state is
around 32,966238. The literacy percentage is 67.5%.
RESEARCH OBJECTIVE
The purpose of this survey is to solicit the information regarding the food habits of people and
subjugate the same to the calories they take on an average normal day.
In this survey we will examine:

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2



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Firstly the different kind of communities that exists in Jharkhand?
What are the basic food patterns of the above found community?
Matching the same with the mentioned staple food of the state of Jharkhand as per
literature.
Assess the reasons why people choose a following pattern of food habit?
How much education qualifications and living standard effect the food habits of the people?
What are the alternate foods options available?
How much calories the different category of food provides as per health chart.
Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001

3. Our methodology to develop survey instrument will combine literature review and focus
group interview process. Survey questions will be designed after a careful review of
related literature. In addition to the focus group interview another group which will be
advised by this focus group will be conducted. The purpose of this focus group would be to
gather and explore perceptions thoughts and opinions and feeling about the food habits.
The purpose of this group will be to interview the group of people who are an actual
representation of the whole community of the particular group. The findings of the
literature review and inputs from this focus group interview will be synthesized to develop
a survey questionnaire.
HYPOTHESIS
1. The people of Jharkhand have a low calorific profile value due to ill-eating habits and
poverty.
2. The calorific profile varies from the urban areas to the rural areas.
3. The consumption pattern can be gauged approximately by the calorific profile.
Review of Litreature – We have gone through various books, journals and research work done
in the following field and found the final chart which will be used in calculations of the calorific
value. In case the food item is not in this mentioned list. We will use instrument “BOMB CALORI
METER” to find the calorific value of the food item.
CALORIE VALUE OF FOOD ITEMS
(Figures given in this chart are based on 100 gm portions)
Calories
Protein
(gms)
Fat
(gms)
Milk
65
3.3
4
5
87
A, B2, Niacin
Butter
740
-
82
-
15
A
Cream
210
2
21
3
72
A
Cheese
310
22
25
-
44
A, B2, Niacin
Ice Cream
170
4
7
25
64
B1, B2, Niacin
Margarine
740
-
81
-
16
A
Eggs
150
12
11
-
75
A, B1, B2, Niacin
Pork (Grilled)
340
29
24
-
36
B2, Niacin
Chicken (Roast)
150
25
5
-
55
Fish (eg. Cod)
220
20
10
8
60
B1,Niacin
Beans (Boiled)
20
2
-
3
90
A
Food
3
Carbohydrate Water
(gms)
(gms)
Vitamins
Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001

4. Cabbage (Boiled)
10
1
-
1
96
A, C
Carrot (Boiled)
20
0.6
-
4
91
A
Cauliflower (Boiled)
10
1.5
-
1
93
C
Cucumber (Raw)
10
0.6
-
2
96
C
Peas (Boiled)
50
5
-
8
80
A, B1, B2, Niacin, C
Potatoes (Boiled)
80
1
-
22
77
B1
Tomatoes
15
1
-
3
93
A, C
Apples
45
0.3
-
12
84
-
Bananas
80
1
-
20
70
C
Cherries
50
0.6
-
12
81
-
Grapes
60
0.6
-
15
80
C
Oranges
35
1
-
9
86
C, A
Pea Nuts (Roasted)
570
24
49
9
4
B1, B2, Niacin
Beer
30
0.3
-
2
-
-
Wine
70
-
-
-
-
-
Spirits
220
-
-
-
-
-
-
-
-
-
-
Niacin
Bread
230
8
2
50
39
B1, Nia
Rice (White Boiled)
120
2
-
30
70
-
Cornflakes with milk
205
6.5
4
34.7
-
A1, B1, B2, Niacin, B
Chocolate Biscuits
520
6
28
67
2
B2, Niacin
Wheat Bran
200
14
6
23
8
B1, B2, Niacin
Coffee (Black)
ASSUMPTIONS AND LIMITATIONS –
The success of this research will depend mainly on our ability to gain access to actual data of
people from the blocks / village sarpanch and conduct interviews with the focus group people. The
quality of these interviews will influence our investigators ability to speculate better from the given
information by the people. It is also essential that maximum no. of people from each class of people
are interviewed so as to reach closer to our objective and fair weightage to be given to each class of
people.
CONCEPTUAL FRAMEWORK
4
We plan to carry out the research based on the following steps:


Prepare questionnaire and survey questions
Collect the data
Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001

5. 

Process and Analyze the data
Make informed decisions for consultations and insights
The interrelated aspects related to our field of study:
With respect to our survey we plan to cover the following aspectsThe kind of communities, staple food of the state of Jharkhand, the reasons why people choose a
following pattern of food habit, education qualifications and living standard affect the food habits of
the people and the alternate foods options available
RESEARCH METHODOLOGY
Sources of Data
We intend to collect the primary data by going ahead with an extensive field work and collecting
data on sampling basis will include 10 house hold from each block.
Data collection Method
Data will be collected on sampling basis. We intend to use cluster sampling method.
Data Analysis
Data will be tabulated and analyzed. We intend to use IBM SPSS STATISTICS software package for
finalizing our research. This will help us getting more accurate result and coming to a conclusion.
Sampling Design
Target Population: Our target population is the people who truly represent a particular mass of
people in food habits and living standards.
Sampling Method: We intend to use cluster sampling method where a focus group will be
identified and interviewed and then the sample of people they suggest will be taken. For this
purpose our focus group will mainly comprise of people who belong to a particular village.
Education till class 10th and knows the local language.
Sample Size: Our sample size will be 10 per block.
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Sampling Plan:
Our plan is to interview 10 households from particular village and then come to a conclusion.
The total area of state of Jharkhand is about 79714 km2 with 24 districts, 260 blocks and 32,620
villages out of which for sampling purpose we will cover 2% =6.39.248.
This sample would be Cluster sampling method with distributed areas into consideration.
We would try to cover maximum area and diversity- both rural and urban.
Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001

6. DATA ANALYSIS:
Statistical Analysis - All the data captured will be analyzed by our team of expert professionals in
the field of Biotechnology using IBM SPSS STATISTICS software package ( MEAN, STANDARD
DEVIATION,RANGE, FREQUENCY AND PERCENTAGE) and inferential statistics tests like correlation
regressions, chi squares and ANNOVA tables as appropriate will be used for present findings. A
preliminary report written in non- technical terms will be presented to the officials of Department
of Health and family welfare Jharkhand. Comments and suggestion will be included in the final
report. Two copies of the report will be submitted to the Department.
Statistics included in the base software:
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Descriptive statistics: Cross tabulation, Frequencies, Descriptive, Explore, Descriptive Ratio
Statistics
Bivariate statistics: Means, t-test, ANOVA, Correlation (Bivariate, partial, distances),
Nonparametric tests
Prediction for numerical outcomes: Linear regression
Prediction for identifying groups: Factor analysis, cluster analysis (two-step, K-means,
hierarchical), Discriminant
SELECTION AND DEVELOPMENT OF THE STUDY INSTRUMENTS
Name:
Location:
Age: 20-30
30-40 40-50
50-60 above 60
Gender:
Occupation:
Income: less than 150000, between 150001-600000, above 600000
Number of members in your family
What is your daily normal diet?
__________________________________________________________________________________________________________________
________________________________________________________
How many days in a week do you eat non-vegetarian food?
None Once Twice More than two times
Do you get involved in any physical outdoor activities like sports, jogging etc.?
_____________________________________________________________________________________
6
How much of ration approximately do you consume in a week?
__________________________________________________________________________________________________________________
________________________________________________________
Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001

7. PROPOSED STAFF –
The survey will be conducted under the leadership of Prof. Rohit Vishal Kumar. Prof. Rohit Vishal
Kumar has an experience of 15 years in the field of Research has conducted several marketing
research projects.
Field Staff – (focus group) – 65 to 70
Project leaders – 7 as per the span of control
Undergraduate students assistance – (prepare mailing, data entry) 1 student @ 20 hrs per week @
Rs 15 per hour for 10 weeks = 10*20*10*15= 3000
5 statistical experts
BUDGET Personnel
Hiring cost
Salary of project leaders + analysts @ 8 months
Travel to catch focus group people at blocks /
employment exchange
560000
15000
Questionnaire
printing and
supplying
Supplies
2600 questionnaire for 10 people per block.
130 reminder post cards
4800
2700 envelops, 2700 return envelops and 4600 labels
1600
Mailing
260 outgoings @ Rs 20 per going
260 incomings @ Rs 20 per incoming
2nd mailing postcards for 100 @ Rs 6
@ Rs 499 unlimited x 8
4800
4800
600
4000
Payments to field officers @ Rs 30 per day *72 * 1
Undergraduate students assistance
21600
3000
Sub total
Centre’s overheads
Grand total
620200
32000
652200
Telephone ( 8
months
Payments
Data entry
Funds will be handled via Checks. 50% of the budgeted cost will be paid upon signing the
memorandum of understanding and the remaining will be paid on submission of the final report.
Estimation of Timeline –
December -2013
7
Jan-Feb 2013
Receive notification from the Department of Health and family welfare,
Jharkhand. Identify atleast 65 people representing the 24 districts and
diversity of state of Jharkhand and asking them to participate in the
focus group. Review literature to identify potential survey questions.
Conduct an interview for selection of these people according to their
willingness and ability to assist us in conducting this survey. Using the
Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001

8. March -2013
April -2013
June -2013
July -2013
August -2013
literature review and focus group to prepare initial survey questions.
Finalize survey instrument, finalize sampling frames and determine the
sample size (estimates at 10 houses per village with average population
of 100 houses). Preparing mailing labels and cover letters.
Mailing surveys to the investigators and follow up.
Mail follow up and follow up with the questionnaire and begin the data
entry.
Purging of redundant samples and beginning with data analysis and
matching up with the calories of each food category.
Submit final report to the Department of health and family Welfare
Jharkhand.
FINAL REPORT – Two copies of final report with an executive summary will be prepared and
submitted to Director, Department of Health and Family Welfare by 31st August 2013
PARTIAL REFERENCE LIST:
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Aberbach, J. D., & Rockman B. A. (2002). Conducting and coding elite interviews.
Research Methodology ( methods and techniques) C .R KOTHARI ( FOR TECNIQUES OF
RESEARCH)
A COMPLETE BOOK ON FOOD COUNTS by Corinne T Netzer ( for calorie scale)
We have gone through around 30 to 40 marketing research proposals to come to the same
format.
Website Referred:
www.jharkhand.gov.in
www.ncbi.nlm.nih.gov/articles
http://umanitoba.ca/faculties/engineering/departments/biosystems/pdf/research.pdf
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Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001

9. (Name of team Dept, Phone no. all have been assumed to bring originality to Proposal)
November 15TH 2013,
Dr. Satish Mehta,
Director,
Dept. of Health and Family Welfare,
Jharkhand –834001
Dear Sir,
We are obliged to have an invitation to submit the proposal to conduct market research for the
department of Health and family affairs Jharkhand.
We request you to please provide a memo/ written note to inform the various blocks so as to fetch
information of the households from which we can select our focus group and sample households.
Please send us a e-mail on below mentioned address in case of any query.
Looking forward for your kind consideration
Regards
Team Finance -1
Xavier institute of Social Service
Dr. Camil Bulke Path,
Purlia Road, Ranchi
Email us @ finance2013-2015@xiss.in ( assumed)
Phone No - +915222966181 ( assumed)
FAX No - +9152234567889 -231 ( assumed)
(Name of team Dept, Phone no. all have been assumed to bring originality to Proposal)
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Xavier Institute of Social Service | Dr. Camil Bulke Path, Purlia Road, Ranchi -834001