2. While creating my magazine and ancillary tasks I took audience feedback very
seriously.
I created a focus group of 8 females aged 17-29 as this is my target audience. I
mostly contacted my focus group through a private group on Facebook where I
posted research I done and asked if they agreed with my findings and I also
posted all my mock up’s on there and asked for each of them to give me feedback
on the things they liked and didn’t like.
3. I showed them four magazines and asked them to tell me what they
liked most about each one and disliked about each one and then what
one was their overall favourite.
They said they liked the sleekness of Absolute and the black and white
photo, but they liked the sell lines on Mayhem! They also liked the prop
on Time Out London but didn’t like the scenery picture of Kent Life as
they found it boring.
4. I went on to create mock ups based on Absolute Magazine, Mayhem! And Time
Out London.
Absolute
Time Out
Abbie Strich – I like the front
page because it’s simple but
the pops of colour make it
stand out.
Claire Hawkins – I like the that
the colour scheme has been
bought into the contents page
but I think the pictures are too
big.
5. I then went on to take my photo’s and create my magazine based on Absolute
Brighton.
This is my first attempt at putting my own image onto the front cover.
Maddy Kinloch – I like the black and white
effect but I think the models facial
expression is too plain.
Nicola Keefe – I like the position of the text
but the image is too plain and doesn’t stand
out enough.
Rachel Jones – I think the lighting needs to
be better because the image kind of fades
into the background.
6. As my focus group didn’t like the image I had taken I decided to re-take my
photos. I used the same models but tried some different poses. I also changed
the colour scheme as I felt red stood out more.
Nikisha Macbride – The lighting for this
image is better but the models facial
expression is still a bit plain.
Eleanor Beeston – I like the colour
scheme but I think the name of the
magazine being in red is too much. I
agree that the model could have better
facial expressions.
Gail Joslin – I think the name ‘Inspire’
covers the picture too much and it’s
too bold. Also the colour red seems a
bit masculine for a magazine aimed at
females.
7. Due to my focus group thinking that my front cover image still wasn’t good
enough due to the model I decided to change models. As they also thought red
seemed a bit masculine I decided to change my issue to a Christmas issue so my
target audience would have a preferred reading.
Gail Joslin – I think the placing of colour
is much better and I like that the picture
is over the magazine name.
Rachel Jones – the lighting look really
professional and the image stands out
now.
Maddy Kinloch - This models facial
expression is much better, she looks
more inviting.
Eleanor Beeston – I like that the magazine
name isn’t in red anymore and that red
writing has been added along the bottom.
8. I showed this mock up to my focus group as I had put all my own pictures in it
and repositioned everything on the page.
Abbie Strich – I like the
position of the text and the
pictures but I think the
pictures should have some
writing underneath.
Nicola Keefe – I think the
right hand page looks a but
plain and not much like a
contents page.
Maddy Kinloch – I like the new
layout but I think one of the beach
pictures should be swapped with the
picture of the model.
Eleanor Beeston – I like the
colours on the page but I think
the page numbers on the photos
look too big.
9. I took what my focus group said into consideration and changed some things that
they suggested. After I showed my focus group the last mock up of my contents
page I changed my front cover to a new model and a different coloured masthead
so I changed my contents page accordingly.
Claire Hawkins - I like that the
name Inspire is the same as on
the front page and I like the red
box at the bottom of the right
hand page, it makes connecting
to the magazine on social
media very easy.
Rachel Jones – I like the
writing under the images, it
has made the contents page
more informative and made
the magazine easy to navigate.Nikisha Macbride – I like all the pictures
as it makes the contents page easy to
read.
10. For my ancillary tasks I made a billboard and a website. I asked my focus group
for feedback on both of them.
Abbie Strich – I think the colours
clash too much.
Nicola Keefe – I think the gap
underneath the writing is too big.
Nikisha MacBride – I think the
pictures are spread out too
much.
11. Abbie Strich – It
doesn’t look like a
magazine website as it
doesn’t have any news
stories on the home
page.
Nicola Keefe – It
looks too plain.
Rachel Jones – I
don’t like the
websites colour
scheme.
Maddy Kinloch – I don’t like that the
magazine is directly under where
Inspire is written on the website as the
two ‘Inspire(s)’ look weird.
Claire Hawkins – it’s a bit
boring.
